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Blog Startup Journey

The One Where We Introduce Conversational Surveys

Aiswarya Menon

Last Updated:  

31 May 2024

2 min read

SurveySparrow‘s chat-like surveys already promise an impressive 40% increase in completion rates. But now we have something else up our sleeve: conversational surveys  (slow drumroll perhaps?)

Drumming The Simpsons GIF - Find & Share on GIPHY

Let’s tell you how it all started!


Our Sales and Customer Success teams noticed a trend: a growing number of  inquiries on diverse question types like Matrix Question Type, Rank Order, Drop Down, and so on.

So we had two options in front of us:

  1. Accommodate these features into the existing interface.
  2. Build a new one altogether.

A series of brainstorming sessions and design contemplations later, our Conversational Survey Form was born.

Drag-and-drop interface: SurveySparrow's conversational form builder
Drag-and-drop interface: SurveySparrow’s conversational form builder

Our Senior Visualizer conceptualized the idea, and the sleek conversational survey form was designed. Now it was time for our engineering team to get started. A tireless bunch of programmers burned the midnight oil for a month to make this a reality.

As our Head of Engineering says,

We were disappointed each time a user came to us with a new question type, and accommodating that into our chat-like interface wouldn’t be suitable. But now with conversational forms, we can not only include such diverse and complex question types but also proudly present a survey tool that offers innovative modes of the survey experience.

How to create a conversational survey on SurveySparrow

Survey anywhere. Cancel anytime. Sign up below to try all of our conversational survey features for free, for fourteen days.

Related: 12 Top AI Conversational Platforms for 2022

So what makes conversational surveys tick?

  1. SurveySparrow can now support a multitude of question types like Matrix Question Type, Rank Order, Contact Form, Picture Choice, Drop Down in our conversational surveys – to name a few. Neat!
  2. You can use Skip Logic and Display Logic to personalize the conversation according to your respondent’s answer choices.
  3. You can turn on Voice Transcription for the open-ended questions. This lets your respondents answer in greater clarity and detail.
  4. Make surveys feel like less of a chore and more fun. Create striking survey themes with advanced customization, CSS and video surveys.
  5. Deliver a more pleasant user-experience with multiple survey sharing options like email, SMS, QR codes, embeds, and web links.
  6. Use conversational survey logics to give your chatbots a personality.
  7. Provide better customer support, with SurveySparrow’s ticketing functionality. This lets you turn unhappy survey responses into tickets, and assign them to a team member for follow-up.
  8. Boost your online reputation with regular check-ins and follow-ups through conversational surveys.

Related: How Conversational Forms Can Increase Survey Response Rates

Conversational form example: Employee engagement survey by SurveySparrow
Conversational form example: Employee engagement survey by SurveySparrow

So now, you have in hand a great online survey tool which has both conversational surveys and chat-like interface. What the end user must view, you decide; just pick the theme while you build the survey. So go ahead and give it a try!Love,
From all of us at SurveySparrow!

Aiswarya Menon

Product Marketer at SurveySparrow.

Happy engineer turned happier writer. Stumbled into the world of writing, irrevocably in love with it!

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