Businesses often grapple with finding the perfect tool for data collection and interaction. As Albert Einstein once quipped, “You have to learn the rules of the game. And then you have to play better than anyone else.” It is crucial to find what is best for you before you set out on a race in order to gain that competitive advantage. Though Hubspot Forms has been an all-time favorite in the realm of form builders, accept that it might not be the best for you. Then again, that does not mean there’s no hope. You have an array of options waiting for you.
We have created a list of the best HubSpot Forms Alternatives to make your lives easier! 

Top 8 HubSpot Forms Alternatives

1. SurveySparrow: The Bird’s Eye View of Forms

Recognized as one of the fastest-growing survey platforms, it is a form builder that goes beyond the norm. It has options to create conversational chat surveys, single-page surveys, or multi-page surveys for a deep dive into insights. But that’s not all! With its seamless app integrations, you can effortlessly connect with popular platforms like Salesforce, HubSpot, or Slack, consolidating all your valuable data in one convenient place. It goes the extra mile by providing advanced analysis tools that give you comprehensive dashboards with detailed metrics.

Features:

• Conversational Chat Surveys: Create conversational chat surveys, single-page surveys, or multi-page surveys for deeper insights
• Seamless App Integrations: Effortlessly integrate with popular platforms like Salesforce, HubSpot, or Slack, consolidating your valuable data in one place
• Advanced Analysis Tools: Provides comprehensive dashboards with detailed metrics for better understanding
• Intuitive Conditional Logic: Ensures users see only relevant questions, enhancing the survey experience
• Multiple Sharing: Including email, website embedding, and social media, for wider reach
• 800+ Survey Templates: Send out personalized surveys that cater to specific industries and needs
• AI Surveys: Seamless survey creation with AI-powered survey builder

Sign up for free and try it out today!

2. Typeform: Interaction Redefined

Typeform is a form builder that prioritizes engagement and interactivity to create memorable experiences. Its standout feature, VideoAsk, revolutionizes interactions by allowing questions to be asked through video, adding a personal touch to your forms. More than just a form builder, Typeform is an engagement tool designed to capture insights while captivating hearts and minds.

Features:

• Smart Question Logic: Tailor the survey flow to each respondent, showing or hiding questions based on previous answers.
• Calculator and Scoring: Perform real-time calculations based on user responses, making it ideal for quizzes, assessments, or pricing estimations. Additionally, Scoring enables you to assign points to answers and assess participants’ performance instantly.
• VideoAsk: Get verbal and video feedback
• Typeform Labs: For all the AI-enabled products you need for your surveys

3. Google Forms: Simplicity at Its Best

Google Forms is a reliable tool for creating straightforward, functional forms. It offers basic customization options like changing the color scheme, adding a header image, and selecting from a few different question types. One key feature is the automatic creation of a Google Sheets spreadsheet for each form to store and analyze responses. It also supports add-ons to extend its functionality. 

Features:

• Smooth Integrations: Offers seamless integration with well-liked third-party tools, streamlining data flow, and compatibility with a range of applications.
• Making Basic Reporting Simple: Neatly arranged responses, making  basic data analysis simple and offering Practical Insights.
• User-Friendly Interface: Enjoy a simplistic and straightforward design with Typeform, ensuring an intuitive and pleasant form-building experience.
• Quick Start with Ready-made Templates: Typeform provides a variety of basic templates, allowing you to kickstart your form creation journey promptly and effortlessly.

Related: Top 12 Google Forms Alternatives of 2023

4. JotForm: The Ultimate Canvas for Form Builders

JotForm offers a highly intuitive form builder with a drag-and-drop interface, making it easy to create forms quickly. It supports a wide range of question types, and also enables integration with payment platforms like PayPal, Square, and Stripe. A standout feature is the ability to turn forms into fillable PDFs. The range of templates available, plus HIPAA compliance for health-related data, make this a versatile tool for various industries.

Features:

• Advanced form options: Answer piping, pre-populate forms and offline forms, to name a few
• Electronic Signatures: create e-signatures  for contracts, agreements or any legal documents
• Payment Integrations: Accept payments through popular payment gateways like PayPal, Stripe, and Square
• Approval Workflow: Streamline your approval process within your forms.

5. Formstack: Where Flexibility Meets Functionality

Formstack goes beyond a simple form builder by offering advanced tools for optimizing forms. It has a feature for A/B testing different form versions, a conversion rate dashboard, and the ability to use conditional logic to show or hide questions based on previous responses. Additionally, it has approval workflows, which can be useful for forms that require a review process. Its integrations with platforms like Salesforce and PayPal add to its versatility.

Features:

• Dynamic Form Logic: Provide a personalized and engaging survey experience by creating interactive forms that adapt based on user responses .
• Secure Electronic Signatures: Typeform ensures secure e-signature collection for legal documents, streamlining the signing process with ease and safety.
• HIPAA Compliance for Healthcare: With its HIPAA compliance, the platform is a trusted choice for healthcare-related surveys and confidential data collection.
• Powerful Integration Hub: Harness the power of over 40 integrations, connecting Typeform with popular platforms like Salesforce, MailChimp, and PayPal for enhanced data management and seamless workflows.

6. Wufoo: The Fun Side of Form Building

Wufoo provides an easy-to-use form builder and a wide selection of templates. It also offers features like file uploading, electronic signatures, and payment integration. Wufoo forms can be embedded on websites, shared via a link, or even integrated with WordPress. The tool also provides analytics to gain insights on how people are interacting with your forms, with options to filter and visualize the data.

Features:

• Vast Template Library: 400+ templates to kickstart your form creation effortlessly.
• Effortless File Uploads: Collect documents, images, and more with ease.
• Real-time Notifications: Stay instantly informed when responses come in.
• Dynamic Form Customization: Personalize your forms based on respondent’s answers.

7. Paperform: A Multifunctional Data Collection Platform

Paperform is known for its intuitive drag-and-drop interface, which makes it simple to build forms – even for users with no coding experience. It also integrates with many popular services like Asana, Mailchimp, and Zapier, allowing you to automatically send data to these apps. These features, along with Paperform’s ability to create and update contacts, making it a strong alternative to Hubspot Forms.

Features:

• Customization: Customize fonts, and add pictures, and videos based on your brand needs.
• Integrations: With over 3,000+ third-party integrations, Paperform can be easily connected to a variety of tools and services.
• Simplicity: Easily set up payment and form behavior, link it to Google Analytics, and customize general form settings.
• Offline Functionality: Allow users to partially fill out forms even without an internet connection – helpful for scenarios where web connectivity might be unreliable.

8. Zoho Forms: A Comprehensive Form Builder

Zoho Survey is part of the larger Zoho suite, providing a simple and affordable tool for creating and analyzing surveys. It is your go-to tool for developing interactive surveys that support the collection of insightful information and the making of data-driven decisions. For companies seeking easy-to-use yet effective survey creation tools, it is a good option.

Features:

• Seamless Audience Reach: Engage respondents across multiple channels, including web, email, social media, and beyond.
• Brand Personalization: Infuse your surveys with your unique brand elements, creating a cohesive and professional look.
• In-Depth Insights: Uncover valuable information with advanced reporting and analytics features, gaining a deeper understanding of your data.
• Enhanced Customer Management: Integrate survey responses with your CRM for streamlined customer data management.

Wrap Up! 

It’s important to consider the strengths of each form builder, when choosing a Hubspot Forms alternative.

Each of these form builders has its own unique strengths, allowing you to choose the one that best suits your specific requirements and preferences. Whether it’s engagement, cost, advanced features, integration, survey functionality, or user-friendliness, weighing these factors will help you make an informed decision on the ideal form builder for your needs. Again, let me remind you, SurveySparrow might be what you’re looking for, if you prefer engaging and conversational forms. Why not see for yourself before you leave? It doesn’t cost a penny to try!

Kate Williams

Content Marketer at SurveySparrow