GetFeedback Is Shutting Down: Here's How to Migrate Before December 2026

GetFeedback Direct is shutting down on December 31, 2026.

If your NPS, CSAT, or CES program runs through Salesforce, that is the deadline you are working against. SurveyMonkey has confirmed it. There is no extension coming.

The default migration path — SurveyMonkey Enterprise — is already being promoted to existing customers. Whether that path is right for your team is a separate question worth thinking through carefully. But the first priority is understanding exactly what is closing, what it means for your Salesforce workflows, and what you need to do before the year ends.

That is what this post covers.

What is actually closing and what is not

Two products share the GetFeedback name. Only one is shutting down.

GetFeedback Direct — the Salesforce-native survey tool for running transactional and relational feedback programs across the customer journey — closes completely on December 31, 2026. Surveys stop. Salesforce mappings break. Data becomes inaccessible.

GetFeedback Digital is not closing. It is being renamed simply to "GetFeedback" and relaunched with a new self-serve website feedback tier in June 2026. If you only use the digital product for website feedback buttons or in-app micro-surveys, your product is not affected.

The distinction matters because SurveyMonkey's communications about the shutdown can read ambiguously. If you run NPS, CSAT, or CES surveys that send through email or Salesforce triggers and map responses to Salesforce records — you are on GetFeedback Direct. That is what is closing.

How this happened

GetFeedback was built in 2013 as the feedback tool Salesforce teams actually wanted. It earned the top-rated position on the Salesforce AppExchange by solving a specific problem elegantly: running branded surveys natively inside Salesforce, mapping feedback to Contact and Case records, and triggering workflow automation on feedback data — all without leaving the CRM.

SurveyMonkey acquired GetFeedback in August 2019 for $68 million. The acquisition made strategic sense at the time. In practice, GetFeedback was kept largely separate from the SurveyMonkey product suite — which preserved the experience for existing users but meant the platform never got the investment to evolve. Features stalled. The roadmap went quiet.

SurveyMonkey rebranded to Momentive in 2021, then rebranded back to SurveyMonkey in 2023 after a private equity acquisition led by Symphony Technology Group. Through all of that movement, GetFeedback stayed on the side.

The shutdown is the end of that arc. A focused, Salesforce-native product is being retired in favour of a general-purpose enterprise tool. The teams most affected are the ones who chose GetFeedback specifically because of its Salesforce architecture — and who now need to find a replacement that understands that requirement.

What SurveyMonkey's migration path involves

SurveyMonkey's recommended route is SurveyMonkey Enterprise. Here is what that transition actually looks like, based on their own published guidance.

Timeline: Approximately 90 days, guided by a dedicated Technical Solutions Manager. SurveyMonkey recommends starting the transition now — their own 90-day timeline means Q4 is already cutting it close.

What migrates — and what does not: SurveyMonkey offers data migration services for US-based customers. For non-US customers, the offering is a manual rebuild of top-priority surveys only. Historical response data, NPS trend lines, and Salesforce mappings built over years do not transfer automatically outside the US.

The Salesforce integration question: SurveyMonkey Enterprise has a Salesforce integration. GetFeedback Direct was built for Salesforce from the ground up. Those are architecturally different things. GetFeedback put feedback data inside Salesforce natively — responses mapped to objects, workflows triggered directly from feedback records. SurveyMonkey Enterprise connects to Salesforce as a third-party integration. Your existing workflow logic needs to be rebuilt, not migrated.

What SurveyMonkey Enterprise does well: Research-grade survey tools, a built-in respondent panel, 200+ integrations, HIPAA compliance, and the broader SurveyMonkey ecosystem. For teams already using SurveyMonkey for other programs, the consolidation argument is real. For teams whose entire feedback program is Salesforce-native, the tradeoffs are worth comparing.

What you need to do before December 31, 2026

Step 1: Export your data now, before you do anything else

Log into GetFeedback Direct and export all historical response data. This includes every survey response, every NPS and CSAT trend, and every data set you have built since you started using the platform. After December 31, 2026, this data is gone. It cannot be recovered.

Do this before you evaluate replacements. Do this before you contact SurveyMonkey's migration team. Do this today.

Step 2: Audit your Salesforce dependencies

List every active survey. For each one, document:

• Which Salesforce object it maps responses to (Contact, Account, Case, Opportunity)
• Which fields are being populated from survey responses
• Which workflow rules or Flow automations trigger based on GetFeedback data
• Which reports or dashboards in Salesforce depend on GetFeedback response data

This audit is the hardest part of the migration to reconstruct if you leave it late. It is also what every new platform will need from you before they can scope a migration properly.

Step 3: Evaluate your replacement options

SurveyMonkey Enterprise is not the only option. Other platforms offer Salesforce-native feedback collection, AI-powered analysis, and omnichannel distribution — often with cleaner migration paths for CX-specific programs.

What to evaluate specifically for Salesforce feedback programs:

• Native Salesforce object mapping vs. third-party integration
• AI analysis of open-text feedback (themes, sentiment, score drivers)
• Closed-loop capability: can a low score automatically create a Salesforce case?
• Omnichannel distribution beyond email (SMS, WhatsApp, web intercepts)
• Migration support: what does the vendor handle vs. what your team rebuilds

For a full comparison of GetFeedback alternatives — including how SurveySparrow, Qualtrics, Medallia, and others compare on these criteria — see our GetFeedback alternatives guide →.

Step 4: Run a parallel migration period

Once you have chosen a replacement and rebuilt your core surveys and Salesforce mappings, run both platforms in parallel for at least 30 days before switching off GetFeedback Direct. Validate that:

• Responses are mapping to the correct Salesforce objects
• Workflow triggers are firing as expected
• Your NPS and CSAT trend data is being captured correctly in the new platform

Do not switch off GetFeedback Direct until you have confirmed clean data flow in the replacement. Debugging Salesforce integration issues retroactively — with no parallel reference — is significantly harder.

Step 5: Set a hard internal deadline of October 31, 2026

The official deadline is December 31. Your working deadline should be October 31. That gives you a two-month buffer for the production surprises that always appear, the Salesforce workflow issues that need an extra debugging cycle, and the team training that always takes longer than planned.

The timeline at a glance

Note: Delighted (another CX tool) shuts down June 30, 2026—migrate ASAP if using it.

If your team evaluated Delighted as a GetFeedback replacement — or if you use both — Delighted shuts down on June 30, 2026. That is six months ahead of GetFeedback Direct.

Delighted followed the same acquisition trajectory. Qualtrics acquired it, annual subscription renewals stopped in July 2025, and the platform closes at the end of June 2026. If you are on Delighted, your migration timeline is already urgent.

Read more about Delighted migration here →

What SurveySparrow offers GetFeedback Direct userss

SurveySparrow is a unified Voice of Customer platform built for exactly the programs GetFeedback Direct served — with the capabilities GetFeedback never shipped.

Native Salesforce integration. Responses map to Salesforce objects. Feedback triggers workflow rules and Flow automations directly. Built for teams who run their CX programs inside Salesforce, not for teams who occasionally connect to it.

CogniVue, AI-powered text analysis. Reads open-text responses automatically. Surfaces sentiment, themes, and the drivers behind score changes across thousands of responses — without a manual analyst step. GetFeedback never built this. It is table stakes now.

SmartReach AI, intelligent distribution. Sends surveys at the moment each customer is most likely to respond, across email, SMS, WhatsApp, and web. Right channel, right timing — not a scheduled blast.

Conversational surveys that drive 40% higher response rates than static form layouts — so your Salesforce data reflects what customers actually think, not just the ones who bother finishing a form.

SOC 2, ISO 27001, HIPAA, and GDPR compliant. No-code setup. Starts at $19/month.

For a full comparison of SurveySparrow against other GetFeedback alternatives, see the GetFeedback alternatives guide →.

Ready to talk through your GetFeedback migration? Book a personalised demo. We will walk through your current GetFeedback setup — surveys, Salesforce mappings, workflow logic — and show you exactly how SurveySparrow handles it.