Survey & Feedback

7 Expert-Picked Forsta Alternatives for Better CX Results

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Article written by Kate Williams

Content Marketer at SurveySparrow

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20 min read

30 October 2025

Key Takeaways:

These expert-picked Forsta alternatives offer diverse strengths to enhance your customer experience strategy, from AI-powered insights to mobile-optimized surveys.

  • Choose based on your specific needs: Budget-conscious teams can start with SurveySparrow or Qualaroo at $19/month, while enterprises benefit from Alchemer's 400+ integrations and workflow automation.
  • Response rates matter significantly: SurveySparrow's conversational interface achieves 40% higher completion rates, while Qualaroo's Nudge technology delivers 10-30% response rates through contextual timing.
  • Integration capabilities drive ROI: Platforms like Zonka (Salesforce, HubSpot, Zendesk) and GetFeedback (deep Salesforce integration) seamlessly connect feedback to existing business systems.
  • AI-powered analysis saves time: Multiple platforms offer sentiment analysis and automated insights—Zonka's AI Feedback Intelligence, Qualaroo's IBM Watson integration, and SurveyMonkey's chat-based analytics eliminate manual data processing.

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SurveySparrow

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Image Source: SurveySparrow

SurveySparrow revolutionizes customer experience with its chat-like survey interface that turns regular questionnaires into natural conversations. Looking for Forsta alternatives to gather customer feedback? This platform stands out with 40% higher completion rates than regular surveys.

SurveySparrow key features

The platform's core strength lies in its conversational UI that creates interactive, chat-like surveys that feel more personal than standard forms. This approach helps respondents share detailed feedback, making each response more valuable.

Their Voice of Customer (VoC) programs capture customer sentiment through multiple channels with omnichannel distribution like in-app surveys, WhatsApp, and QR codes. You can reach customers wherever they prefer to connect.

Among Forsta alternatives, SurveySparrow's AI-powered capabilities shine bright. The platform creates surveys from simple prompts and analyzes feedback through sentiment detection with its CogniVue feature. This technology spots emotional context in responses and saves countless analysis hours.

The Executive Dashboard shows data through customizable widgets and charts that give clear insights quickly. Team members can access these dashboards through clickable links, which makes analysis and solution development a team effort.

The ticket management system turns survey responses into tasks. This feature helps complete the feedback loop by assigning customer concerns to team members automatically.

SurveySparrow pros and cons

Pros:

The chat-like survey format gets more responses than traditional surveys. You'll collect more data to make better decisions.

The platform supports 10+ channels for survey distribution. Your customers can respond through their favorite communication methods.

Survey creation and analysis become faster with AI-powered tools. Teams can deploy surveys quickly and process data efficiently.

Brand identity stays consistent with white-labeling and extensive customization options throughout the feedback process.

Global companies benefit from the platform's extensive translation features.

Cons:

Most valuable features need paid plans as the free version has limited functionality. Small businesses with tight budgets might find this challenging.

Higher-tier plans are needed to access advanced features like CogniVue sentiment analysis. The most powerful insights come at a premium.

Users sometimes face interface issues while creating surveys. The learning curve might slow down your initial setup.

Costs go up as you need more features. Long-term planning should account for this scalability factor.

G2 reviews point out fewer customization options compared to competitors.

SurveySparrow pricing

SurveySparrow's pricing fits different business needs. The Free Forever Plan gives you basic features with 3 surveys and 75 responses quarterly. It works great for testing the platform.

Starting at USD 19.00 monthly, the Basic plan includes 2,500 responses and display logic. Small teams just starting their customer feedback program will find this useful.

The Starter plan costs USD 39.00 monthly with 15,000 responses and survey translation features. Growing businesses expanding their feedback programs benefit from this tier.

At USD 79.00 monthly, the Business plan offers 50,000 responses and custom branding. This tier includes 3 users for better team collaboration.

The Professional plan runs USD 249.00 monthly and comes with 100,000 responses, sentiment analysis, and HIPAA compliance. Enterprises needing advanced security and analysis choose this option.

Enterprise plans provide customized solutions with unlimited features for larger organizations. These packages meet specific needs of global companies.

Ready to see how conversations can replace traditional surveys? Try SurveySparrow's free trial and watch your response rates climb while getting deeper customer insights.

 Zonka Feedback

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Image Source: Zonka Feedback

Zonka Feedback stands out as a strong alternative to Forsta with its AI-powered capabilities and varied feedback collection options. The platform helps businesses gather, analyze, and act on customer insights from multiple sources. This makes it a strong player in customer experience management.

Zonka Feedback key features

Zonka Feedback has a powerful set of features to raise your customer experience strategy. The platform excels at collecting feedback through email, SMS, WhatsApp, website widgets, in-app prompts, QR codes, and physical kiosks. Your customers can share their thoughts through their preferred channels, which leads to better response rates.

The platform's AI Feedback Intelligence capabilities make it unique among Forsta alternatives. It turns raw feedback data from surveys, chats, tickets, and reviews into useful insights through thematic analysis, sentiment scoring, and impact analysis. Zonka helps you understand why customers respond the way they do.

The survey builder's accessible interface makes it stand out. You can create surveys without coding knowledge using a drag-and-drop interface. There are 20+ question types and conditional logic to create dynamic survey flows. The platform lets you customize your surveys' appearance with white-labeling options to match your brand.

Quick alerts and notifications help you catch important feedback right away. Team members get automatic alerts about negative feedback, which allows quick action before problems grow. The response inbox comes with tagging and assignment features that help manage tasks and track responsibility.

Companies with multiple locations benefit from location-based reporting that shows how different sites perform. This helps spot location-specific issues and make targeted improvements. Different team members, from executives to frontline staff, get tailored insights through role-based dashboards.

The platform connects well with popular CRMs (Salesforce, HubSpot), helpdesks (Zendesk, Intercom), and collaboration tools (Slack, MS Teams). This ensures feedback data blends with your existing tech tools.

Zonka Feedback pros and cons

Pros:

The platform's accessible interface makes it easy to use, even for beginners. Teams can start using it quickly without much training.

Support for multiple languages lets you collect feedback in your customers' preferred languages. Global businesses and those serving multilingual markets find this feature valuable.

Users love how much they can customize their surveys with different question types for each department's needs. Zonka gives you control over almost every survey aspect.

Managers can track performance across different locations through detailed reporting. Retail, hospitality, and healthcare organizations find this particularly useful.

The support team gets high marks from customers for going "above and beyond" to solve problems. This excellent service gives users confidence when starting new feedback projects.

Cons:

The user interface looks dated compared to newer options. While it works well, teams wanting modern design might feel disappointed.

Survey questions lack smooth transitions between them, creating a basic experience. This might affect how well some audiences engage with surveys.

G2 reviews mention some technical issues, including software stability problems, design flaws, and call difficulties. These issues could disrupt feedback campaigns.

Smaller organizations might find the pricing steep for their budgets. Medium and large companies tend to see more value in the investment.

Some users report mixed experiences with customer support, despite mostly positive feedback. Support quality can change based on timing and specific issues.

Zonka Feedback pricing

The platform offers two main products: Feedback Management and AI Feedback Intelligence. You can choose either one or bundle them together.

The Feedback Management platform's Starter plan costs USD 49.00 monthly with annual billing or USD 79.00 with monthly billing. Small and medium businesses get essential feedback tools with this plan.

The Growth plan costs USD 199.00 monthly with annual billing or USD 299.00 with monthly billing. It adds personalized onboarding and more premium features.

Large enterprises can get custom pricing under the Enterprise plan. This includes tailored solutions, dedicated account management, and advanced features.

Every paid plan includes ISO 27001:2022 certification with GDPR and HIPAA compliance. You get single sign-on with advanced user controls and can choose data hosting in the US, Europe, Australia, or India. This makes Zonka a good fit for regulated industries.

The platform offers a 14-day free trial with full feature access. You can test everything before deciding if it fits your feedback management needs.

Qualaroo

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Image Source: Qualaroo

Qualaroo stands out among Forsta alternatives through its innovative "Nudge" technology that captures live user feedback directly on websites and applications. This lightweight survey platform excels by gathering contextual insights during user interactions with your product. It provides 10x more valuable feedback than traditional email surveys.

Qualaroo key features

Nudge™ technology lies at Qualaroo's core and delivers non-intrusive survey prompts while users interact with your website or app. Smart survey overlays can be placed strategically at various positions (left, right, top, bottom, center) to encourage engagement and maximize results without disrupting the user's experience.

AI-powered sentiment analysis powered by IBM Watson makes Qualaroo unique. This feature analyzes open-text responses automatically to uncover emotions, track mood metrics, and identify keywords across customer feedback. The Word Cloud feature shows key themes from free-form answers visually, which saves hours of manual analysis.

Advanced targeting capabilities make the platform powerful by letting you display surveys based on specific user behaviors, demographics, and engagement patterns. You can target visitors based on their site location, visit history, spending patterns, and custom parameters from your applications. This precision helps you ask the right questions to the right users exactly at the right moment.

The platform's mobile in-app surveys work with both iOS and Android applications through their SDK, which helps mobile-focused businesses. This capability goes beyond basic website surveys to learn about native mobile experiences. On top of that, its Nudge for Prototype feature lets you collect feedback on Adobe or Figma design mockups before full development.

Question design in Qualaroo supports question branching and skip logic to create dynamic survey flows based on previous answers. The platform has over 10 question types including NPS, CSAT, and CES to customize surveys for various research needs. Multilingual surveys with over 70 language options make it perfect for global research projects.

The platform connects with popular tools through extensive integration options including Google Analytics, HubSpot, MailChimp, Salesforce, Zapier, and Slack. These connections create a continuous flow of data between your feedback system and other business platforms.

Qualaroo pros and cons

Pros:

Qualaroo's asynchronous code loads in the background without affecting page performance, which keeps your website or app running fast. New surveys can be created anytime without needing developer help.

The platform gets impressive response rates between 10-30% because of its contextual approach and strategic timing. Traditional email surveys perform nowhere near these levels.

Implementation is straightforward, with many users noting they could deploy surveys and collect valuable feedback within hours of purchase.

The branching technology makes customer targeting based on behavior simple, while the API allows brand matching of overlays to your business look.

Cons:

Qualaroo's templates need better industry-specific categorization to meet specialized needs.

Some customers want more export options like Word documents, PowerPoint slides, and XLS.

The pricing structure can be expensive for smaller businesses or those in markets like Spain.

The platform's user interface lacks a dark viewing option, despite having dark mode for surveys.

Qualaroo pricing

A forever free plan is now available in Qualaroo's updated pricing structure. It gives up to 50 survey responses with 500 email sends and 10K pageviews. Small businesses and startups can test the platform's capabilities easily.

The Essentials plan costs USD 19.99 monthly (down from USD 39.99) for businesses needing more capacity. It includes unlimited responses and forms with 1,000 email sends monthly.

Established companies will find the Business plan useful at USD 49.99 monthly (reduced from USD 99.99) with annual billing. This tier provides 5,000 email sends, 100K pageviews monthly, and advanced features like NPS surveys, exit intent surveys, and mobile capabilities.

The Enterprise plan starts at USD 149.99 monthly (billed annually) for larger organizations. It comes with custom pageviews and email quotas. This complete package has IBM Watson sentiment analysis, mobile app SDK integration, organization-wide collaboration features, and enterprise-level security.

Each paid plan includes a 15-day money-back guarantee. You can review Qualaroo's fit for your research needs without risk.

GetFeedback

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Image Source: www.getfeedback.com

GetFeedback stands out as a popular Forsta alternative with its beautiful visual design and powerful Salesforce integration capabilities. Your organization can benefit from mobile-friendly survey experiences that maintain brand consistency. This platform offers a unique approach to capturing customer feedback.

GetFeedback key features

GetFeedback serves as an agile customer experience management (CXM) platform that helps businesses collect, analyze, and act on customer feedback quickly. The platform's mobile-centric design makes an immediate impression—surveys look great across all devices, with special attention to smartphone and tablet experiences.

The platform's deep Salesforce integration makes it valuable. The platform was built with Salesforce users in mind and allows continuous connection between surveys and CRM. This connection helps personalize surveys with customer data from Salesforce and automatically syncs responses back to customer records.

The visual survey builder works much like creating a PowerPoint presentation—survey pages appear in order on the left and each question in the center. This user-friendly design makes it simple to add company logos, thematic backgrounds, and compelling imagery that boost response rates.

Organizations looking to improve specific touchpoints can use GetFeedback's key driver analysis. This feature helps identify which aspects of your business affect customer experience most substantially. By linking NPS scores with specific touchpoints across the customer's trip, teams can quickly spot areas for improvement.

The platform's approach to matrix questions is different from competitors. Instead of showing large comparison charts, GetFeedback displays each item individually with the same answer set. This design choice works well for mobile respondents but might feel cumbersome for long assessments.

GetFeedback pros and cons

Pros:

  • The visually stunning survey design creates a professional impression that encourages participation
  • Mobile-responsive surveys display perfectly across all device types
  • Continuous connection with Salesforce makes it ideal for organizations heavily invested in that ecosystem
  • Pre-created survey templates for events, employees, and marketing save setup time
  • Daily email updates on new responses help teams track ongoing feedback collection

Cons:

  • Limited cross-tabulation capabilities make data filtering or deeper analysis difficult
  • Survey creation becomes tedious when building longer questionnaires
  • Manual entry requirement for multiple-choice answers due to no bulk import option
  • Basic mailing list management requires manual distribution or external tools
  • Text analytics capabilities fall short compared to some competing platforms

GetFeedback pricing

GetFeedback uses a three-tiered pricing model, though current rates need direct consultation with their sales team. All paid subscriptions include unlimited surveys and questions per survey, plus essential security features like mailing list encryption and data export options.

The Professional plan costs USD 50.00 per month as the entry-level option and supports about 100 responses monthly. This tier provides basic functionality but lacks some advanced features.

The Advanced plan runs approximately USD 150.00 monthly and adds team collaboration capabilities, priority email support, and advanced logic options for complex survey flows. Users get more responses and better analytics with this mid-tier option.

Large enterprises can choose the Corporate tier with quote-based pricing that includes higher response volumes—up to 10,000 monthly responses in some packages. A specialized tier for Salesforce users provides enhanced CRM integration capabilities.

Organizations with significant Salesforce investments will get the most value from GetFeedback's specialized integration capabilities. However, the platform might not match the analytical depth found in some other Forsta alternatives.

Alchemer

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Image Source: Alchemer

Alchemer works great as a Forsta alternative that turns raw feedback into business results you can act on. This platform, previously called SurveyGizmo, stands out because its adaptable design helps organizations turn customer insights into real results quickly.

Alchemer key features

The life-blood of Alchemer's platform is its detailed digital feedback collection that gathers customer insights from touchpoints of all types. The platform does more than simple surveys - it captures feedback straight from websites and applications, so you can reach customers where they are.

The platform's workflow automation connects feedback to your business systems through over 400 integrations. This continuous connection makes customer insights available to everyone in your organization.

Teams that rely on data will appreciate Alchemer's analysis and reporting tools that make decisions easier. The platform has purpose-built AI technology and role-based dashboards to help you understand your customers' thoughts and feelings.

The platform blends with popular systems like Salesforce, Zendesk, Slack, Microsoft, and Google. These connections support email alerts, helpdesk syncing, and API data analysis to get the most from your feedback.

Alchemer pros and cons

Pros:

  • Design focuses on flexibility and ease of use, so team members without technical skills can use it
  • Survey distribution options better than many competitors
  • Strong customer support team that consistently gets high ratings
  • Combines customer relationship management with feedback collection for measurable results
  • Puts feedback into existing workflows instead of creating separate data silos

Cons:

  • The original pricing structure might be expensive for smaller organizations
  • Some users report system outages that affect platform availability
  • Higher-tier plans lock advanced features, limiting what basic subscribers can do
  • Complex survey creation can be challenging with the user interface
  • The platform slows down with large datasets, according to users

Alchemer pricing

Alchemer offers several pricing tiers that fit different organization needs. The Collaborator plan costs USD 55.00 per month per user, making it a good fit for smaller teams starting their feedback collection.

The Professional plan suits growing organizations at USD 165.00 per month per user with 3 users maximum. The Full Access plan costs USD 275.00 per month per user with the same 3-user limit.

Larger organizations that need more features should contact Alchemer directly about Enterprise and Business pricing. These quote-based plans accommodate specific organization needs.

Every paid plan has simple reports, data filtering, and export features. Advanced reporting tools like R Script Extensions and TURF Reports come only with higher-tier subscriptions.

AskNicely

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Image Source: AskNicely

AskNicely distinguishes itself from other Forsta alternatives through its emphasis on using real-time customer feedback to motivate frontline teams. The platform helps service businesses optimize feedback collection and encourages staff to deliver exceptional experiences at every location.

AskNicely key features

We used AI-powered surveys that adapt naturally in real-time based on customer responses. The platform excels at collecting feedback through multiple channels such as email, SMS, and embedded surveys on websites, mobile apps, or in-store kiosks.

The TV Dashboard display sets AskNicely apart by turning customer service into an engaging game for frontline teams. This visual element creates healthy competition among staff members and keeps customer experience as their top priority.

The platform's feedback management workflow responds to customer input automatically and makes customer follow-ups simple. These workflows can trigger follow-up emails, create staff tasks, or escalate issues based on custom criteria.

Companies with multiple locations benefit from AskNicely's comparative performance analytics that spot trends across different branches. The platform connects with over 100 tools including Salesforce, HubSpot, and Microsoft Teams, which allows feedback to flow naturally into existing systems.

AskNicely pros and cons

Pros:

  • User-friendly interface that needs minimal training
  • Strong automation features that optimize feedback collection
  • Excellent customer support with high satisfaction ratings
  • Real-time alerts notify teams about new feedback
  • Proven results in improving frontline performance

Cons:

  • Fewer customization options than competitors
  • Advanced reporting functions can be challenging
  • Some integration issues with certain platforms
  • Users mention interface layout challenges
  • Extra investment needed for higher-tier features like SSO

AskNicely pricing

AskNicely has a three-tier pricing structure that fits various business needs. The Learn plan costs USD 449.00 per month with annual billing and includes unlimited users, core survey capabilities, AI-powered surveys, and simple reporting tools.

The Grow plan at USD 849.00 monthly adds AI insight reports, real-time TV display, Slack/Teams integrations, and review generation capabilities.

The complete Transform plan at USD 999.00 monthly builds on the Grow plan with in-app surveys, white-label customization, unlimited API data extraction, and frontline coaching tools.

Response volume determines the scaling of all plans. Most mid-sized businesses generate between 5,000-15,000 responses yearly. Custom enterprise pricing applies to organizations expecting over 100,000 annual responses.

SurveyMonkey

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Image Source: SurveyMonkey

SurveyMonkey is a popular Forsta alternative that offers user-friendly tools powered by AI. This 24-year old platform helps businesses of all sizes create complete surveys quickly and efficiently.

SurveyMonkey key features

The platform's AI-powered survey creation creates high-quality surveys in less than a minute from simple prompts. Your brand identity shines through as the system analyzes images and logos to create custom survey themes automatically.

The analytics capabilities stand out with their sophistication. The platform lets you ask chat-based questions about your results and get instant insights, charts, and summaries without manual work. The system automatically spots patterns in open-ended responses, which saves countless hours of manual sorting.

SurveyMonkey shines with its extensive integration options that connect to over 200 apps like Slack, HubSpot, Microsoft Teams, and Salesforce. These connections help you create workflows based on survey responses, so you can act on feedback immediately.

SurveyMonkey pros and cons

Pros:

  • User-friendly drag-and-drop survey builder that makes creation simple
  • Resilient reporting toolkit that delivers valuable business data
  • Rich template library with 500+ options for different scenarios
  • Strong multimedia support that boosts visual appeal

Cons:

  • Advanced features like skip logic need higher-tier plans
  • Users report issues with account auto-renewal
  • Basic plans come with limited customization options
  • Customer support can be hard to reach according to some users

SurveyMonkey pricing

The platform offers plans that work for individuals and teams. If you have basic needs, the Standard Monthly Plan costs USD 39.00 monthly, while the Advantage Annual Plan runs USD 32.00 per month with yearly billing.

Teams can choose the Team Advantage Plan at USD 25.00 per user monthly (yearly billing, minimum 3 users) which includes 50,000 responses annually. The Team Premier Plan costs USD 75.00 per user monthly and adds AI analysis and priority support.

Large organizations might prefer the Enterprise Plan with custom pricing that includes unlimited API access, HIPAA compliance, and dedicated customer success management.

Comparison Table

PlatformStarting Price (Monthly)Key Differentiating FeaturesNotable IntegrationsMain AdvantagesNotable Limitations
Zonka Feedback$49 (annual billing)AI Feedback Intelligence, Omnichannel surveys, Location-based coverageSalesforce, HubSpot, Zendesk, Slack, MS TeamsMulti-language support, Easy-to-use, Detailed location coverageDated UI, Occasional software instability
Qualaroo$19.99Nudge™ technology, IBM Watson sentiment analysis, Mobile SDKGoogle Analytics, HubSpot, Salesforce, ZapierHigh response rates (10-30%), Easy implementation, Non-intrusive surveysLimited templates, Export limitations
SurveySparrow$19Chat-like survey interface, CogniVue AI analysis, Voice of Customer programsMultiple channels supported (10+)40% higher completion rates, AI-powered tools, Multi-language supportLimited free version, Higher tier requirements for advanced features
GetFeedback$50Deep Salesforce integration, Mobile-centric design, Key driver analysisSalesforce (primary)Beautiful mobile-responsive design, Professional templates, Daily email updatesLimited cross-tabulation, No bulk import option
Alchemer$55400+ integrations, Workflow automation, AI-powered analysisSalesforce, Zendesk, Slack, Microsoft, GoogleFlexible platform, Strong customer support, Extensive distribution optionsSteep pricing, Occasional system outages
AskNicely$449TV Dashboard display, AI-powered surveys, Frontline team focusSalesforce, HubSpot, Microsoft TeamsImmediate alerts, Strong automation, Excellent supportLimited customization, Advanced reporting challenges
SurveyMonkey$39AI-powered survey creation, Chat-based analytics, 500+ templates200+ apps including Slack, HubSpot, SalesforceEasy-to-use builder, Extensive template libraryLimited features in lower tiers, Support accessibility issues

Conclusion

You now have several great options to improve your customer experience strategy after learning about these powerful Forsta alternatives. Each platform brings something special to the table. Zonka excels at location-based insights. Qualaroo stands out with its non-intrusive Nudge technology. GetFeedback creates beautiful mobile-friendly surveys with deep Salesforce integration.

Your specific needs should guide your platform selection. SurveySparrow and Qualaroo start at just $19 per month if budget is a concern. Alchemer and AskNicely deliver comprehensive solutions for larger organizations. Your integration needs matter too. GetFeedback blends with Salesforce naturally, while Zonka connects with multiple CRMs and helpdesks.

My client's experience shows that higher response rates lead to better quality insights. SurveySparrow's conversational interface might be worth trying since it increases completion rates by 40% compared to traditional surveys.

14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached

Better customer feedback tools are an investment in your business's future. They help create improved products and services that build customer loyalty. These Forsta alternatives give you the tools you need to gather meaningful feedback. You can turn this feedback into useful improvements that your customers will notice and value. 

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Low response rates? Poor engagement? Switch to SurveySparrow for up to 40% more responses!

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Kate Williams

Content Marketer at SurveySparrow

Frequently Asked Questions (FAQs)

When evaluating Forsta alternatives, look for features like AI-powered survey creation and analysis, omnichannel distribution capabilities, robust integration options, and mobile-responsive design. Advanced features like sentiment analysis and workflow automation can also significantly enhance your customer experience management.

Pricing varies widely among Forsta alternatives. Entry-level plans start as low as $19 per month for platforms like SurveySparrow and Qualaroo, while more comprehensive solutions like AskNicely begin at $449 monthly. Many offer tiered pricing based on features and response volumes, with custom enterprise plans available for larger organizations.

GetFeedback stands out for its deep Salesforce integration. It was built with Salesforce users in mind, allowing seamless data flow between surveys and CRM. This enables survey personalization using Salesforce data and automatic syncing of responses back to customer records.

Yes, several platforms offer free plans or trials. SurveyMonkey, Qualaroo, and SurveySparrow provide free versions with basic features. These can be good starting points for small businesses or those wanting to test the platform before committing to a paid plan.

SurveySparrow is noted for achieving up to 40% higher completion rates compared to traditional surveys. This is attributed to its chat-like survey interface, which transforms questionnaires into more engaging conversations. Qualaroo also boasts impressive response rates of 10-30% due to its contextual approach and strategic timing.

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