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Maximizing Your Form Creation with these 123 Form Builder Alternatives for 2024

Kate Williams

Last Updated:  

17 January 2024

8 min read

Signing up for a gym, starting a bank account, or applying for a job – what’s one thing common to all these? Chances are, the thought of filling up a form might’ve popped into your head. And you’re right!

It’s 2024, and creating forms is now more important than ever, be it online or offline. Businesses and organizations worldwide increasingly rely on online forms to easily collect important data from customers, clients, and employees. This is where the need for a reliable and easy-to-use form builder rises.

While 123 Form Builder has been here for some time, there are now plenty of alternatives that can provide even more features and flexibility. In this blog, we’ll explore some of the top 123 Form Builder alternatives for 2024 and how they can help you maximize your form creation hassle-free.

Best 123 Form Builder Alternatives for 2024

Many businesses and organizations have used 123 Form Builder. The lack of attractive and intuitive dashboards within the platform, among others, calls for exploring other options.

Let’s dive into ten of the top alternatives to this form builder. If you want to know more about a particular tool, jump to the alternative and learn all about it.

  1. SurveySparrow
  2. Jotform
  3. Wufoo
  4. Typeform
  5. Formstack
  6. Gravity Forms
  7. Ninja Forms
  8. Google Forms
  9. Formidable Forms
  10. Zoho Forms


SurveySparrow is a conversational form builder that allows you to create engaging surveys, quizzes, and forms easily. With SurveySparrow, you can easily customize your forms with conditional logic, skip logic, and even use question branching to create a personalized experience for your respondents.

Features such as in-built workflows help you create conversational forms, NPS surveys, 360-degree feedback, and quizzes. What more, you also get access to advanced analytics that can track the performance of your forms. Here are some platform features that we hope will excite you.


Key Features

Conversational UI: More engaging and interactive surveys that help increase response rates and reduce respondent drop-off.

Smart Survey Design: Create beautiful, customized, mobile-responsive surveys optimized for different devices.

Recurring Surveys: Send out the same survey at regular intervals. Track changes in customer satisfaction, employee engagement, or other metrics over time.

Advanced Reporting: Analyze your survey results in real-time. You can filter your results by different criteria, such as location, age, or gender, and create custom reports highlighting the most important insights.

Integrations: Seamlessly connect your survey data with other systems and workflows. Integrate with CRMs, marketing automation platforms, and collaboration tools.

Pricing: Flexible pricing plans, including a free trial. Starting at $19 per month, billed annually, and customized pricing for enterprises.


You can create forms for any purpose with this form builder. With over 10,000 templates, it’s easy-breezy to find a starting point for your form and then customize it to meet your exact needs. Want a sneak peek into some of its features? Read on, mate!


Key Features

User-friendly interface: Easily create, customize, and publish forms in just a few clicks.

Versatile Form Builder: Give your forms a professional look and feel. Add a wide range of form fields and customize your forms.

Integration: Integrate with payment gateways such as PayPal and Stripe and CRM systems such as Salesforce and HubSpot.

Security: Ensure the privacy and protection of your data with GDPR, HIPAA, and other data protection laws.

Price: Pricing starts at $34 per month.


Known for its ease of use and customization options, Wufoo helps you create forms using a drag-and-drop interface and customize them with your branding, colors, and fonts. Wufoo also offers integrations with popular payment processors like PayPal and Stripe, making it a great choice for businesses that need to collect payments or donations through their forms. Take a quick look at some of its features, shall we?


Key Features

User Interface: Create forms quickly and efficiently with a simple, user-friendly interface.

Integrations: Connect your forms to other tools and services you use regularly.

Templates: Customize the range of pre-designed form templates to save time and effort.

Reporting: Gather data for research or business purposes with the inbuilt reporting features.

Payment Processing: Accept payments through your forms easily and hassle-free.

Price: Pricing starts at $14 per month.


This alternative lets you create engaging, conversational forms that feel more like conversations than traditional ones. You can add conditional logic, custom graphics, and even video or audio elements that give way to an engaging user experience. That said, Typeform is a good choice for surveys, quizzes, and other interactive forms. Let’s see what its other offerings are.


Key Features

Better user experience: Improve response rates with conversational and engaging forms.

Advanced form logic: Ensure that your respondents only see questions that are relevant to them.

Better design options: Visually appealing and on-brand forms with the ability to add images, videos, and custom fonts.

Integration with third-party apps: Automate workflows and integrate form data with other tools.

Advanced reporting and analytics: make data-driven decisions through real-time data tracking and response rates.

Pricing starts at $25 per month.


With Formstack, you can easily create forms with advanced features like conditional logic, calculated fields, and integrations with over 50 other apps and services. Formstack also offers HIPAA compliance for healthcare organizations, making it a great choice for collecting sensitive information.


Curious to learn more about the platform? Here are some of the highlights.

More robust integration options: Transfer data easily and bring in more automation.

Advanced reporting and analytics: More in-depth insights into form submissions, like the ability to create custom reports.

Conditional logic: More complex form workflows with the ability to create rules based on multiple conditions.

Better security and compliance: Achieve sensitive data collection with HIPAA compliance, SOC 2 Type II certification, and more.

More customization options: Ability to create multi-page forms, add custom CSS, and use custom fonts.

Price: Pricing starts at $29 per month.

Gravity Forms

Meet the next competitor – Gravity Forms, a form builder plugin for WordPress that offers many features and customization options. The drag-and-drop interface lets you create and customize forms with advanced features like conditional logic, file uploads, and integrations.


Key Features

Advanced Form Fields: You can create complex forms with ease using advanced form fields such as file upload, and post creation.

Integration: Easily connect with other tools like Zapier, PayPal, Mailchimp, and Stripe.

Conditional Logic: Create complex forms by showing or hiding fields based on the user’s response.

User Experience: A clean and intuitive interface that is easy to use, even for beginners.

Support: Gravity Documentation, video tutorials, and a ticketing system for support requests.

Price: Pricing starts at $59 per month.

Ninja Forms

By now, you know enough alternatives to 123 Form Builder. The more, the better, and Ninja Forms is one.  The plugin for WordPress offers a range of features and customization options. With Ninja Forms, you can create and customize forms with advanced features like conditional logic, file uploads, and integrations with other apps and services. Ninja Forms also offers a range of add-ons to extend its functionality further. Find out what’s in store for you below.


Key Features

Form Builder: Conditional logic, multi-page forms, file uploads, payment integrations, and more.

Ease of use: Intuitive interface makes the platform easier to use.

Pricing: Ninja Forms is a free plugin with premium add-ons, while 123 Form Builder has free and paid plans.

Integration: Integrates with various third-party tools, including payment gateways, email marketing services, and more.

Support: Offers support through documentation, tutorials, and a community forum. Premium users can access priority support.

Price: Pricing starts at $49 per month.

Google Forms

The chances are higher that you’ve heard of Google Forms. It is ideal for basic forms and surveys and helps create forms using a simple interface and then share them with others via email or social media. While Google Forms doesn’t offer as many advanced features as some of the other form builders on this list, it’s a great choice for simple forms that don’t require a lot of customization or integration with other apps.


Key Features

Integration with Google Sheets: Automatically collect responses in a Google Sheet, allowing for easy data tracking and analysis.

Easy sharing: Easily share forms with others via a link or email, and can be embedded on a website.

Pre-made templates: Variety of templates for different types of forms that help create a professional-looking form quickly.

Automatic grading: Automatically grade quizzes and tests, making it ideal for teachers and educators.

Conditional logic: Create conditional questions and answers, meaning the form will change based on the user’s responses.

Price: Free for personal uses

Formidable Forms

Formidable Forms is another WordPress form builder that offers advanced features like conditional logic, multi-page forms, and file uploads. It also integrates with various tools, such as WooCommerce and Stripe. Here is a look at some of the features of this tool:


Customizability: Create completely custom forms with the drag-and-drop form builder.

Advanced form fields: Access repeater, file upload, and post-submission fields.

Conditional logic: Create conditional logic, which enables them to show or hide fields based on user input.

Integration with third-party apps: Integrate with several third-party apps such as Mailchimp, Zapier, and PayPal.

Pricing: Formidable Forms offers more affordable plans, making it a better choice for those on a budget. The basic plan starts at $39.50 per month.

Zoho Forms

An inevitable add-on to the list is Zoho Forms which offers features like conditional logic, payment integrations, and custom branding. It also integrates with various Zoho tools, such as CRM and Mail. Let’s dive straight into some of its features.


More advanced form creation features: More complex and customizable forms to meet your specific needs.

Affordable pricing: Free version and several paid plans with affordable pricing options.

Integration with Zoho’s suite of products: If you already use Zoho’s suite of products, Zoho Forms may be a better option for you since it integrates seamlessly with Zoho’s CRM, project management, and other productivity tools.

Robust reporting and analytics: Detailed reports and analytics can help identify areas for improvement.

Mobile-friendly design: Users can easily fill out and submit forms from their smartphones or tablets.

Price: Pricing starts at $39.50 per month.

Wrapping Up

So there you have it, ten of the best alternatives to 123 Form Builder. Each has unique features and benefits, so choose the one that best suits your needs. These form builder options will let you create engaging and effective forms for your website or business. While you skim, scan, or deeply delve into the list, remember that SurveySparrow will look out for your forms. Hop in for a quick call with our team or find a free trial to learn more about the platform. Happy you and happy forms!

Kate Williams

Content Marketer at SurveySparrow

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