Survey & Feedback

Formbricks vs SurveySparrow: Which Survey Tool Fits Your Needs? [2025]

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Article written by Kate Williams

Content Marketer at SurveySparrow

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9 min read

9 October 2025

Key Takeaways:

When choosing between Formbricks and SurveySparrow, understanding their core differences helps you select the right survey tool for your specific needs and organizational requirements.

  • Formbricks offers unlimited free self-hosting with complete data control, while SurveySparrow provides only a 14-day trial with cloud-only deployment options.
  • SurveySparrow achieves 40% higher completion rates through conversational chat-like surveys, whereas Formbricks specializes in targeted in-app micro-surveys for specific user segments.
  • Data privacy differs significantly: Formbricks provides EU-based GDPR compliance with self-hosting options, while SurveySparrow operates US-based with comprehensive security certifications.
  • Pricing structures favor different use cases: Formbricks starts at €59/month with 2000 responses and no per-user fees, while SurveySparrow begins at $39/month but limits to 600 quarterly responses.

Picking the right survey tool between Formbricks and SurveySparrow can substantially affect your customer feedback collection and analysis process. Formbricks shines as an open-source survey software that puts you in complete control of your data. SurveySparrow has grown into a conversational survey platform that takes a fresh approach to learning about customer insights.

Formbricks does exceptionally well with specific surveys like pre-churn surveys, onboarding segmentation, and product-market fit surveys. SurveySparrow brings its own set of powerful features to the table. The pricing models differ between these tools. Formbricks cloud version starts at €59/month. This makes an interesting match for alternatives like SurveyMonkey with its massive user base of over 17 million active users worldwide. You might want to think over tools that could work better than Formbricks or explore your options. These differences play a significant role in making the right choice.

Our detailed comparison will show you how these platforms measure up in features, pricing, deployment options, and data privacy. This breakdown will help you arrange the perfect survey tool with your business requirements in 2025.

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Core Features Compared: Formbricks vs SurveySparrow

These two survey platforms show clear differences in their core functionality. Let's take a closer look at what makes them unique in four key areas.

Survey Types: In-app micro vs Conversational chat-like surveys

Formbricks excels at targeted in-app micro-surveys that capture user feedback at specific points in the user's trip. Their surveys include pre-churn surveys, onboarding segmentation, and product-market fit evaluations to gather precise feedback from specific user segments.

SurveySparrow creates conversational surveys that change traditional questionnaires into engaging chat-like experiences. Their conversational format achieves 40% higher completion rates than traditional forms. The platform creates a natural dialog instead of a clinical data collection process.

Customization Options: Open-source styling vs CSS-based theming

Formbricks takes an open-source approach to customization that gives complete control over styling elements. Users can override default CSS styles by adjusting variables like brand colors, text colors, and background settings. Developers find this flexibility helpful when they need detailed control over design elements.

SurveySparrow offers resilient CSS-based theming with ready-made options and custom capabilities. The platform helps you create "striking survey themes" by customizing colors, fonts, and background images. The platform also supports advanced CSS customization for more sophisticated styling needs.

Analytics Capabilities: Basic dashboard vs Advanced reporting

The platforms differ significantly in their analytical depth. Formbricks features a simple dashboard that presents survey responses clearly but has limited analysis tools.

SurveySparrow comes with complete analytical capabilities and an analysis module that compares responses effectively. Users can apply filters to extract precise data and make use of information through their Compare feature for advanced cross-tabulation.

Mobile Experience: SDK support vs Mobile-first design

Both platforms recognize mobile's importance through different approaches. Formbricks provides mobile SDK support so developers can blend surveys directly into native apps.

SurveySparrow follows a mobile-first philosophy, with over 70% of survey participants responding from mobile devices. Their approach works smoothly across devices of all types - tablets, desktops, and smartphones. They pay special attention to mobile optimization, which matches current usage patterns and the growing trend of mobile surveying.

Integration and Deployment Options

A survey tool's real worth often comes down to how well it works with your existing tech stack, beyond just its features and analytics. Let's look at how these platforms handle setup and connections.

Third-party Integrations: Zapier, Slack, HubSpot support

Formbricks gives you lots of third-party connections right from its Free Plan. The platform naturally works with popular tools like Zapier, Make.com, Airtable, Notion, and Slack. Users who love open-source can also connect with ActivePieces, n8n, and WordPress.

SurveySparrow's "Connect" tab lets you link up with key business tools. You can hook it up to Intercom, Salesforce, Zendesk, Mailchimp, Zapier, and HubSpot. These tools help you create automatic workflows between your surveys and current systems.

API Access: Open API vs Limited API access

Formbricks has an open API that lets developers customize everything. This gives teams the freedom to shape their survey experience exactly how they want it.

SurveySparrow takes a different approach with its API. Their endpoint (https://api.surveysparrow.com/v3/channels) helps you connect with CRM, Help desk, and HRM Software. The documentation shows you can't customize as much as you might want.

Deployment Flexibility: Self-hosting vs Cloud-only options

Formbricks stands out because you can host it yourself. This means your data stays on your servers when you self-host, which takes care of many privacy compliance worries. The community edition gives you unlimited access without any cost.

SurveySparrow runs only in the cloud from what we know. While this makes it easier to get started, you don't get the data control that comes with hosting things yourself.

Companies with strict data rules or those in regulated industries might find Formbricks' self-hosting option really valuable. It's something to think about if data control matters to your organization.

Pricing and Value for Money

Price often makes or breaks the decision between survey tools. Let's get into how these platforms match up on cost and value.

Free Plan Comparison: Self-hosted unlimited vs 14-day trial

Formbricks stands out with its self-hosted Community Edition that gives you unlimited access for free. Your organization can use all survey features without paying subscription fees - a huge plus if you run surveys regularly.

SurveySparrow doesn't offer a free plan but gives you a 14-day trial of their paid versions. Gartner's research shows these shorter 14-day trials actually convert 20% better than 30-day options.

Paid Plans: €59/month vs $39/month (600 responses)

The cloud-hosted plans from Formbricks start at €59/month for 2000 responses. Their self-hosted Enterprise Edition starts at €99/month.

SurveySparrow's simple plan costs $39/month but you only get 600 quarterly responses. The business tier is a big deal as it means that you'll pay $79/month for 50,000 responses.

Response Limits and Billing Models

These platforms take different approaches to billing. Formbricks doesn't charge based on users, so your whole team can learn about customer feedback without per-seat costs. You'll also get more responses at each price tier.

SurveySparrow takes a stricter approach with response limits and quarterly billing cycles. This can create timing issues for ongoing research projects.

Enterprise Features and Add-ons

Formbricks' enterprise package gives you Team Roles, Advanced Targeting, and Multi-language Survey features. The pricing lets everyone on your team access user insights directly.

SurveySparrow's enterprise level needs a chat with their sales team but has features like custom branding, SSO integration, and advanced security certifications including SOC2 Type 2 and ISO/IEC 27001:2022.

Privacy, Compliance, and Data Control

Data privacy should be your top priority while evaluating survey tools. This is especially important with today's strict regulations.

GDPR & CCPA Compliance: Germany-hosted vs US-based

Formbricks has a clear advantage as a German company that follows GDPR completely. The company stores and encrypts all survey data within the EU. This European base makes compliance easier for companies serving EU customers.

SurveySparrow runs its operations from the US and might transfer personal data to American servers. All the same, they have detailed GDPR and CCPA compliance measures in place. Their Data Processing Agreements include the new Standard Contractual Clauses from June 2021.

Self-hosting Benefits: Full data control with Formbricks

Formbricks' self-hosting option stands out between these two platforms. You keep complete control of your data by hosting information on your own servers. This reduces your risk of third-party data breaches or vendor misuse.

Data Storage and Security Policies

Both platforms take different approaches to protect your data. Formbricks completely removes user-deleted data from backups within 90 days. SurveySparrow's security protocols match international standards like SOC 2 Type II and ISO 27001.

These differences in privacy often help organizations decide between SurveySparrow's survey software and tools that work better than Formbricks, especially when dealing with sensitive survey responses.

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Comparison Table

FeatureFormbricksSurveySparrow
Survey TypeSpecialized in targeted in-app micro-surveysConversational chat-style surveys that achieve 40% higher completion rates
CustomizationOpen-source styling with full CSS controlCSS-based themes with ready-made options
AnalyticsSimple dashboard functionalityAdvanced reporting with comparison and cross-tabulation
Mobile SupportMobile SDK that integrates with native appsMobile-first design achieving 70% mobile response rate
Starting Price€59/month (Cloud)$39/month
Free OptionUnlimited self-hosted Community Edition14-day trial only
Response Limits2000 responses (Cloud starter plan)600 responses quarterly (Basic plan)
Key IntegrationsZapier, Make.com, Airtable, Notion, SlackIntercom, Salesforce, Zendesk, Mailchimp, HubSpot
API AccessOpen API that allows extensive customizationLimited API access for specific functions
Deployment OptionsSelf-hosted & Cloud optionsCloud-only
Data PrivacyEU-based (Germany), GDPR compliantUS-based with GDPR & CCPA compliance
Enterprise FeaturesTeam Roles, Advanced Targeting, Multi-languageCustom branding, SSO, SOC2 Type 2, ISO 27001

Conclusion

Your choice between Formbricks and SurveySparrow will depend on what you need from a survey tool. Formbricks shines with its open-source model. You can host it yourself to control your data and it works best for targeted micro-surveys that collect feedback at key moments. The unlimited free Community Edition makes it a great deal for teams on a budget.

SurveySparrow excels at conversation-style surveys that get 40% more responses. Its analytics tools are powerful and the platform works great on mobile devices. This makes sense since 70% of people fill out surveys on their phones. SurveySparrow's chat-style surveys and strong reporting tools give it an edge over Formbricks in many ways.

The pricing models are quite different between these tools. Each one offers good value based on what matters to you. Formbricks gives you more survey responses without charging per user. SurveySparrow puts its focus on making surveys more engaging and gives you detailed analytics.

Data privacy should be a big part of your decision. Formbricks has better GDPR compliance with EU hosting options. You can also host it yourself to avoid privacy issues. SurveySparrow stays secure too, with SOC2 Type II and ISO 27001 certifications.

The best choice becomes clear when you look at what you need most. Developer teams that want customization and data control might prefer Formbricks. Marketing teams focused on response rates and deep analysis could find SurveySparrow more useful. Both platforms are great ways to learn about your customers and help your business grow.

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Low response rates? Poor engagement? Switch to SurveySparrow for up to 40% more responses!

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Kate Williams

Content Marketer at SurveySparrow

Frequently Asked Questions (FAQs)

Formbricks specializes in targeted in-app micro-surveys with open-source styling and self-hosting options, while SurveySparrow offers conversational chat-like surveys with advanced analytics and a mobile-first design. Formbricks provides more data control, while SurveySparrow focuses on higher completion rates.

Formbricks offers a free self-hosted Community Edition and paid plans starting at €59/month for 2000 responses. SurveySparrow provides a 14-day trial and paid plans beginning at $39/month for 600 quarterly responses. Formbricks doesn't charge per user, while SurveySparrow has stricter response caps.

Formbricks, being EU-based (Germany), offers stronger GDPR compliance and self-hosting options for complete data control. SurveySparrow, while US-based, maintains GDPR and CCPA compliance measures and has SOC2 Type II and ISO 27001 certifications for data security.

SurveySparrow claims their conversational survey format achieves 40% higher completion rates compared to traditional forms. Formbricks focuses on targeted micro-surveys but doesn't specifically mention completion rate statistics.

Both platforms offer integrations with popular tools. Formbricks supports Zapier, Make.com, Airtable, Notion, and Slack, among others. SurveySparrow integrates with Intercom, Salesforce, Zendesk, Mailchimp, and HubSpot. Formbricks provides an open API for extensive customization, while SurveySparrow offers more limited API access.



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