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ServiceNow

ServiceNow is a cloud-based workflow and IT service management platform that helps organizations automate operations, manage support processes, and streamline service delivery across teams. It enables businesses to centralize incident management, case handling, and operational workflows in a single system.


The SurveySparrow and ServiceNow integration helps teams automate survey delivery based on ServiceNow events, sync survey responses with ServiceNow records, and import contacts between both platforms. It supports automated feedback collection workflows for customer support, ITSM, HR, and service operations teams.


SurveySparrow and ServiceNow: key features

  • Event-based survey automation

Trigger.pngAutomatically trigger surveys (through email, SMS, or WhatsApp) when ServiceNow records are created or updated, including incidents, cases, and support tickets. This helps teams collect feedback immediately after key service interactions.

  • Response-to-record mapping

Mapping.pngMap SurveySparrow responses directly into ServiceNow objects and fields, with the option to apply filters for relevant responses. This helps teams enrich ServiceNow records with contextual customer feedback and operational insights.

  • Contact import and synchronization

Contact importing.pngImport contacts from ServiceNow into SurveySparrow either in bulk or from selected lists. Teams can also schedule recurring imports to keep contact lists updated automatically.


ServiceNow: key features

  • Workflow automation
  • Incident and case management
  • IT service management (ITSM)
  • Cross-department service operations
  • Business process orchestration

ServiceNow integrations