Marketo Engage
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marketing automation

Marketo Engage

Marketo Engage is an AI-powered marketing automation platform that helps businesses manage and measure marketing tasks and workflows. It can be used to build audiences, run complex omnichannel campaigns and generate advanced analytics to measure campaign performance.

When SurveySparrow is integrated with Marketo Engage, the lead generation process is simplified and audience data gets enriched. This allows sales and marketing teams to create personalized customer journeys for their leads.

SurveySparrow and Marketo Engage Integration: Use Cases

Convert survey responses into leads

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Instantly create leads in Marketo Engage by mapping survey responses to lead fields. Automate your lead capture workflow and eliminate manual busywork.

Create custom fields and map responses in one shot

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Capture new information in Marketo Engage through custom lead fields and response mapping, set up via SurveySparrow in one go. Avoid back-and-forth manual updation between platforms.

Marketo Engage Features:

  • Audience management: Build person and account level databases. Enrich these profiles through data from external sources or Marketo campaigns. Create audience segments for targeted engagement.
  • Dynamic content personalization: Personalize content with variables, historical data or segment/individual behaviour. Achieve real-time personalization across multiple channels.
  • Marketing automation: Automate workflows and campaign deployment. Craft complex omnichannel campaigns, then templatize or clone when needed.
  • Omnichannel engagement: Create campaigns that span channels such as email, web, mobile, display ads and social media.

Marketo Engage Integrations:


Better experiences

begin here!

Easy to create. Easy to set-up.

And 40% more responses.

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