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Features of Psychographic Survey Template

More Features of Psychographic Survey Template

This psychographic survey template comes with a set of features that takes the functionality of the template beyond only a tool for data collection. After conducting a survey by asking psychographic survey questions, you can use SurveySparrow to analyze data and segment customers. This will help you make clear strategic marketing decisions.

Bunch of Integrations

Once you open this survey in SurveySparrow and switch to the Integrations tab, you’ll see different tools you can integrate the template with. You can either use Google Sheets to collect all the data in a sheet. You can integrate with Shopify if you are conducting a psychographic survey for the customers of an online store. Use Intercom to get directly in touch with your customers. Other integrations include PowerBI, Survey Responses, Zapier, Zendesk, monday.com, Hubspot, Google Tag Manager, Google Analytics, Freshdesk, amongst many others.

Executive Dashboard

Conduct a thorough psychographic audience analysis, with our executive dashboard. Under customer psychographics through different types of graphs and widgets like journey chart, bar chart, stacked chart, donut chart, composite chart, and many others. Visual interpret data from multiple surveys at one place, track business metrics, and KPIs.

White Labeling

Every element of this psychographic questionnaire can be customized. Add your own psychographic survey questions using our library of question types. Get a custom URL, with the name of your choice in it. This helps you build trust amongst the respondents and stand out from the crowd. Brand the survey as per your needs. Add your logo on the welcome screen and as a survey background. Design your own theme. Use a CSS editor to code it on your own. If you are using a chat survey, use a chat avatar of your own.

Sentimental Analysis

Enable sentiment analysis for open-ended psychographic questions and analyze the word cloud in the executive dashboard. The cloud highlights the most commonly used words by the respondents in open-ended questions helping you understand the exact emotion in the segmented populace.

What is the definition of psychographics?

There are two terms used widely in marketing to understand the customers. Psychographics and Demographics.

Demographics includes the study and analysis of a segment of the population based on their age, income, type of employment, the region they are based in, education, etc. These factors are based on demography.

Psychographics includes the study of a segment of the population based on their emotions, values, opinions, fears, and beliefs. The factors are directly related to the psychological aspects of a human being.

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