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Templates Marketing

Psychographic Survey Template

Why use this psychographics survey template?

Understand the “why” behind consumers’ decisions using this psychographic survey template


Benefits of this Psychographic Survey Template


Other than sentiment analysis, customization features, and question types mentioned above, this psychographic questionnaire offers a list of features, that will help you to understand your consumers and make effective decisions.

Understand Consumer Motivations

With a combination of the right question types and widgets and charts in the dashboard, you can arrive at the right consumer motivations for purchase. After understanding the motivation, you can promote specific features, or services, that can improve your revenue.

Multiple Survey-Sharing Options

Make this survey easily accessible to your consumers by sharing it multiple ways. The platform offers features like WhatsApp sharing, SMS, webpage embed, QR Code, and In-App sharing. Use the right channel for the right audience and make the best out of your psychographic questionnaire

Conversational Features

Completion rate is one of the major factors for psychographic surveys. With a conversational style, the questionnaire keeps the respondents engaged and compels them to give candid responses. You can also add more visual elements like gifs, emojis, and picture choice questions to make your survey more catchy to the consumers’ eyes.

Connect with Google Sheets

You can toggle ON the Google Sheets integration and collect all the responses in a sheet in real-time. This helps in better data management, and use the sheet for more detailed segmentation and consumer mindset analysis.

Supports 130+ Languages

With the built-in Google Translate feature,  instantly translate the questionnaire into multiple languages. this multi-lingual feature helps you to conduct psychographic surveys globally and understand the psychographic profile of your consumers.


Who can use this psychographic survey template?


  • Marketing and Advertising Agencies – To design & strategize campaigns based on consumers’ motivations and preferences.
  • Product Marketing Managers – To plan out the product positioning based on the consumer mindset.
  • E-commerce Businesses – To personalize product recommendations and website content based on customers’ personalities.

The survey template can also be used by NGOs, small business owners, government agencies, educational institutions, market research professionals, and anybody who wants to understand the consumers’ psychology.


6 Powerful Psychographic Survey Questions for Deeper Insights


What are your favorite hobbies or pastimes?

Knowing what your customers do in their leisure time helps you to understand their likes and dislikes and also collaborate with partner brands that your customers are already familiar with.

What values are most important to you in life?

Knowing the core values of your customers and what they prioritize in their lives helps you to script your brand messaging and product positioning to create maximum impact in your customer’s life. It can highly influence their decision-making process, and help you build brand loyalty.

What kind of content do you consume regularly? (Books, movies, websites, etc.)

This insight helps you in creating the right content marketing strategy. By knowing what kind of content your customers consume, you can create content that can resonate with your customers, and compel them to make a purchase or buy a subscription.

How do you typically spend your weekends?

Some enjoy watching a movie during their weekends, and some prefer to go to an event. The responses to this question will help you plan your events, promotions, and other outdoor marketing activities. A better demographic understanding will also help to know what kind of events will work in what region.

What are your aspirations and long-term goals?

This is an important insight for planning long-term strategies. Knowing long-term aspirations and goals of your potential customers will help you work on features, or services that may not give immediate revenue, but hold promise in the future.

What social causes or issues are you passionate about?

When you align with your customers’ passions towards society, there are high chances of higher loyalty. By knowing what your customers deeply care about, you can also align your brand in supporting similar social causes. This will help you build stronger connections.


What is the difference between psychographics and demographics

There are two terms used widely in marketing to understand the customers. Psychographics and Demographics.

Demographics includes the study and analysis of a segment of the population based on their age, income, type of employment, the region they are based in, education, etc. These factors are based on demography.

Check this out – Demographic Survey Template

Psychographics includes the study of a segment of the population based on their emotions, values, opinions, fears, and beliefs. The factors are directly related to the psychological aspects of a human being.

More Features of Psychographic Survey Template

This psychographic survey template comes with a set of features that takes the functionality of the template beyond only a tool for data collection. After conducting a survey by asking psychographic survey questions, you can analyze data and segment customers using SurveySparrow. This will help you make clear strategic marketing decisions.

Bunch of Integrations

Once you open this survey in SurveySparrow and switch to the Integrations tab, you’ll see different tools you can integrate the template with. You can either use Google Sheets to collect all the data in a sheet. You can integrate with Shopify if you are conducting a psychographic survey for the customers of an online store. Use Intercom to get directly in touch with your customers. Other integrations include PowerBI, Survey Responses, Zapier, Zendesk,, Hubspot, Google Tag Manager, Google Analytics, Freshdesk, amongst many others.

Executive Dashboard

Conduct a thorough psychographic audience analysis, with our executive dashboard. Under customer psychographics through different types of graphs and widgets like journey chart, bar chart, stacked chart, donut chart, composite chart, and many others. Visually interpret data from multiple surveys at one place, track business metrics, and KPIs.

White Labeling

Every element of this psychographic questionnaire can be customized. Add your own psychographic survey questions using our library of question types. Get a custom URL, with the name of your choice in it. This helps you build trust amongst the respondents and stand out from the crowd. Brand the survey as per your needs. Add your logo on the welcome screen and as a survey background. Design your own theme. Use a CSS editor to code it on your own. If you are using a chat survey, use a chat avatar of your own.

Sentimental Analysis

Enable sentiment analysis for open-ended psychographic questions and analyze the word cloud in the executive dashboard. The cloud highlights the most commonly used words by the respondents in open-ended questions helping you understand the exact emotion in the segmented populace.

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