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How to Improve the Efficiency of Your CX Program

Genre Customer Experience
Duration11 mins
FeaturingStacy Justino

Takeaways

Customer is king, they say. But how many brands step in and proactively focus on improving their customer experience? Research shows that investing in Customer Experience (CX) initiatives has the potential to double the revenue of a business within 36 months.

Fret not. Here are some amazing ideas to help you improve the efficiency of your CX program, effortlessly!

Take Risks, Push Hard

If you are confident enough of your product and its services, don’t be afraid to take risks. Chances are they work out and lead to new and unexplored capabilities, which will work wonders for your CX management initiatives. The more you make your customers happy, the more they will spend on your product.

The Big Picture Matters

Being curious and aware of the big picture will help you plan the long-term strategies better. Making short-term decisions to stay safe is pretty easy. Staying focused on the long-term goals is vital to ensure the greater success of your team and thereby your customers.

The Employee-Customer Connection

There is nothing like employees who understand their customers. Knowing their customers’ needs will help employees bring out the best when it comes to ideas and solutions to improve customer experience. Knowing how you fare in CSAT helps with better decision-making.

Be Solution-Driven

Have an open mind about out-of-the-box thinking. Don’t be afraid to explore further options as you go about finding solutions. However scary it may seem, taking that step forward will help you succeed in the long run.

More than two-thirds of companies now compete primarily on the basis of customer experience. Are you ready for that competition? Invest in your customer today!

 

 

Stacy Justino

Stacy Justino

Director of Customer Happiness, Wistia

An experienced operations management professional, Stacy Justino has proven her worth in SaaS industries. She has over a decade of experience in setting up customer support teams. She is a people-driven leader with a knack for building relationships, challenging the status quo, hiring & retaining exceptional employees, and facilitating career growth.

She discovered her passion for management at a Seattle-based video game company after two years of teaching in South Korea. Her strategies include listening for what isn't being said, digging beneath the surface to get to the root of a situation or problem, having crucial conversations, identifying what motivates people, taking risks, and pursuing out-of-the-box ideas & solutions.