A strong feedback program needs equally powerful survey software to back it up. With hundreds of choices floating around the internet, it’s hard to choose the right solution for your organization. Here’s a detailed overview of SurveyMonkey vs Qualtrics to help you compare both survey tools.
Qualtrics is an advanced survey platform targeted towards large organizations & universities. Started in 2002, the software helps you collect large amounts of data and hosts different types of tools to slice & dice that data. The platform goes beyond a simple survey solution and makes sophisticated research simple.
SurveyMonkey is a full-featured online form builder & helps businesses make the most out of surveys. Started in 1999, the software is geared towards market researchers & the Audience service is a huge upsell. It covers most of the popular survey templates, including CSAT surveys, opinion polls, employee engagement & more.
| Qualtrics | SurveyMonkey | |
|---|---|---|
| Whitelabelling | Yes | Yes |
| Custom Reports | Yes | Yes |
| Drag & Drop Builder | Yes | Yes |
| NPS® | Yes | No |
| Ticket Management | Yes | No |
| 360 Degree Assessments | Yes | No |
| Multilingual Surveys | Yes | Yes |
| Workflows | Yes | Yes |
| Executive Dashboard | Yes | No |
| Custom Data Centre | Yes | No |
| Pricing Starts At | ≈ $300 / Month | $25.00 / User |
Great for building complex surveys, Qualtrics has a very sophisticated builder. You may need some assistance from a developer when customizing advanced question types. Almost all the features are customizable, like creating flows that will help you connect multiple surveys. A novice could easily fall down a rabbit hole, but with time & practice, the software gets easier to handle.
The live form building preview of SurveyMonkey makes customization easier. The builder also has a menu on the left side to add varied questions, survey themes and more. If you’ve already acquainted with some market research tool, it would be easier to navigate SurveyMonkey. The software also has some intuitive features to help you smoothen up the survey process end-to-end.
Designed to manage massive amounts of data single-handedly, Qualtrics has features focused on meeting enterprise needs. It is under CoreXM that Qualtrics has grouped the survey tools within the platform. From adding different types of logics to setting up advanced conditions, Qualtrics has almost everything that an enterprise-grade customer would need.
Being a web-based survey platform, SurveyMonkey can help you build advanced surveys from scratch or using one out of the 200+ templates they have. With access to the response panel, you will be able to set up research within minutes. From varied question types to pre-built integrations, SurveyMonkey helps you run feedback programs effortlessly.
| Stand-out features of Qualtrics | Stand-out features of SurveyMonkey |
|---|---|
| iQ suite of analytics | Industry Benchmarks |
| Workflows | Question Bank |
| NPS® | All data exports |
| Conjoint Analysis | High-level reporting |
| Segmentation & targeting | File upload 5GB |
The free survey account from Qualtrics will let you run one active survey, try 8 question types & collect 100 responses. The platform hosts around 50+ templates to choose from. An upgrade to a paid plan can cost you $300 USD monthly, and enterprise-grade pricing goes for an average of $30,000 USD annually.
SurveyMonkey’s free plan will let you create unlimited surveys as long as they do not have more than ten survey questions. You will be able to access many advanced features, but the number of responses you can collect is restricted to 100. The pricing starts from $25 USD & you will be able to unlock more features as you upgrade.
| Qualtrics | SurveyMonkey | |
|---|---|---|
| Starting Price | ≈ $300 | $32 |
| Free Plan | 100 Responses/ Month | 40 Responses/ Survey |
| Enterprise vs Premium | Custom Quote | Custom Quote |
When you incorporate surveys & data collection into your workflows, you get to uncover actionable data that you can bring back into the system to refine the journeys you deliver better. In this debate, between Qualtrics vs SurveyMonkey, you can find many overlapping features, making it harder to choose.
Being one of the oldest survey software, SurveyMonkey can help you run advanced surveys & can manage standard survey use-cases hassle-free. Qualtric, on the other hand, is an established research platform with strong analytical capabilities and is equipped to run large projects.
If you were looking for a platform that can offer more than what SurveyMonkey offers, & most of Qualtrics features at a reasonable price, try SurveySparrow!
From NPS® surveys to 360-degree assessments, workflows and executive dashboards to ticket management, check out the best Qualtrics alternative & SurveyMonkey Alternative in a click.
You can sign-up for a free SurveySparrow account & grab a sneak-peek into our finest features for 14-days or book a 1:1 with a dedicated product expert & get a free walk through!
