Audience
An audience is a group of people that are defined by certain characteristics that they share. These characteristics can include age, education, location, income, behavior, etc. Whether you’re an entrepreneur looking to build your ideal customer profile or an influencer trying to build your personal brand, identifying your audience is key to better product/service development, personalized communication and a winning brand.
Audience Panel
An audience panel consists of people who have given their consent to participate in a research project. Audience panels can be recruited for surveys, interviews, longitudinal studies or focus groups, and the members are called panelists.
BeReal
BeReal is a social media app that asks you to take and share a photo once a day at a random time. The idea is to capture real, unedited moments without filters, so your friends can see what you're really up to. It's all about being honest and showing your true self, instead of the polished images you usually see on other apps.
Block Rotation Randomization
Blocks are sets of questions in your survey form. Using block rotation randomization, you can add logics to rotate or randomize the blocks for each survey session. This feature allows you to present blocks of questions in a different, random order to each respondent. You can use this method to eliminate possible survey bias (pertaining to the order in which the question blocks were viewed).
Branching Randomizer
What is the best way to ensure respondents see a different order of questions with each selection? Branching randomizers can make this possible. Imagine that you have set up branching to different parts of the survey based on the respondent’s selection. In order to prevent order bias, you need to randomize which blocks are displayed, and you need to randomize the display of question sets. The branch randomization method can be used for this.
Brand Awareness Survey
A brand awareness survey measures how familiar the target audience is with a particular brand. It can be conducted in either paper or online format. The survey also captures vital demographic data, so you can analyze how potential consumers perceive your brand and improve its positioning. A brand awareness survey measures four key aspects:
Brand Loyalty
The term “brand loyalty” refers to when a customer consistently purchases the same product or service from the same brand even though a competitor is offering substitute products. For example, there are people who will always order food from McDonald’s while there are people who will always order from Wendy’s. Brand loyalty does not depend on price, although customers may look for alternatives if the product becomes unaffordable. Instead, it is driven by perceived value of the product, customer trust, customer satisfaction, habitual purchase behavior, and consistent quality.
Branding
The brand is what distinguishes one product from another. With the power of a brand, different companies can sell the same product, like a toothpaste or a razor, and convince consumers that their product is better than the competitors. Branding is the process of giving an identity, personality and meaning to a product or business. It is achieved through the integration of elements such as branding, logos, design, taglines, mission statements, and consistent tone of voice across all marketing materials.
Branding Questionnaire
Creative agencies and brand strategists use branding questionnaires to understand their clients’ design preferences and messaging. Such a survey might seem counter-intuitive – the creation process is after all emotional – but it can be a helpful tool in delivering a project that fully aligns with the client’s expectations. A branding questionnaire is also a helpful tool for capturing your clients’ ideas and insights. It is vital to have these insights when developing a brand, marketing strategy, and communication plan for a new company.
Close Ended Questions
Close-ended questions can only be answered by selecting from pre-defined answer options. Close-ended question types include multiple choice questions, rating scales, Yes/No questions, matrix grids and slider questions. Close-ended questions are used to collect quantitative data from respondents – such data is useful for tracking trends, KPIs and percentages over time.
CFBR (Commenting for Better Reach)
CFBR stands for "Commenting for Better Reach," a social media strategy where users leave comments on posts to increase engagement and visibility. By actively participating in conversations, individuals and brands can enhance their content’s algorithmic ranking, leading to greater exposure and interaction on social platforms.
Cluster Analysis
The cluster analysis is a statistical technique for grouping similar items or data together. This technique ensures that observations within a group align with the properties unique to that group. Cluster analysis is a powerful data-mining technique if you want to study different groups of customers, product categories, transaction types, etc. For example, OTT platforms often use cluster analysis to identify viewers who have similar interests, and use the data to deliver personalized recommendations about shows and films.
Cluster Sampling
Cluster sampling is a sampling technique where researchers organize a large target audience into groups or clusters. They then randomly select from these clusters to form a sample. Cluster sampling is used when the original target audience is too large to study as a whole. Cluster sampling has two types: single stage and multi-stage sampling. In the single stage sampling, the researcher collects data from every single individual within the cluster. In multi-stage sampling, the researcher randomly selects individuals from each cluster to form part of the sample.
Cohort Study
A cohort study is a type of longitudinal panel study that researches a cohort – a group of people who share a defining attribute, like year of birth, a common event or a medical condition. This study is performed at intervals with this panel through a particular time period. Cohort studies can be prospective or retrospective. During a prospective cohort study, a panel of respondents is followed over time and their data is collected. Studying retrospective panel data involves looking back in the past and using the data that is already available for that cohort.
Competitor Research
Competitor research is the process of identifying your competitors in the market, evaluating their strengths and weaknesses as well as the pros and cons of their product or service. Competitor research also involves getting insights into their sales and marketing strategies. Competitor research will help you identify a gap in the market and the information it yields can help you fine tune your own market strategy.
Compliant Survey Tool
Compliant survey tools design, distribute, and collect survey data in accordance with GDPR and HIPAA regulations. HIPAA protects sensitive health information from being disclosed without consent or knowledge of the patient, while GDPR provides and enforces a standardized set of data protection laws across member countries. There are civil and criminal penalties for violations, including hefty fines and jail time. A compliant survey tool is, therefore, a must for every business.
Concept Testing
Concept testing is a market research technique that validates a product, design or marketing idea in the design phase. Concept testing is critical to launching a new idea because it increases the chances of building a product or service that your target market will purchase. Businesses use concept testing surveys to gauge customer reactions to the idea or concept and refine it based on the feedback. Note: while concept testing is applied to an idea, usability testing is applied to a product or prototype.
Conceptual Research
Conceptual research is a method of conducting research that relies on observing and analyzing information already available on a certain topic. There are no practical experiments involved in conceptual research – it focuses on abstract concepts or ideas. Essentially, conceptual research analyzes the concept that explains or describes the phenomenon in question. For example, what is the sunk cost fallacy? What causes a recession? What are the basic components of consumer behavior?
Conjoint Analysis
Companies use conjoint analysis to understand how customers perceive different features or parts of their products/services. Conjoint analysis works by breaking a product down into different components. With surveys, the business tests out different combinations of these components with consumers and asks them to rate them. Consumer preferences, product configurations, pricing plans, or a combination of them can be determined using conjoint analysis.
Consecutive Sampling
Consecutive sampling is a type of non-probability sampling that includes all individuals who fit the criteria for the study. Consecutive sampling is similar to convenience sampling, where the researcher picks respondents at their ease. Where it differs from convenience sampling is that the researcher tries to include all available subjects in the study.
Consolidate Report
When you have data from multiple sources like surveys or performance assessments, it’s a recommended practice to have a consolidated report. A consolidated report gives an overview of the data as a single entity. Using filters, this report can be broken down into datasets for more microscopic analysis.
Consumer Behavior
Consumer behavior is the set of habits and processes used by individuals and groups to choose, consume and dispose of products and services. Common types of consumer behavior include habitual, variety-seeking, dissonance-reducing and complex consumer behavior. By studying consumer behavior, companies can understand the factors that infkuence their target consumer to choose a product.
Continuous Performance Management
Continuous performance management (CPM) is a process that companies use to manage employee performance on an ongoing basis, instead of an annual review. It is a type of performance management that is designed to help companies identify and address performance issues early, before they become bigger problems. CPM is based on the idea that employee performance should be monitored constantly and that feedback should be provided on a regular basis. The goal of CPM is to improve employee performance and productivity, and to help employees reach their full potential.
Convenience Sampling
Convenience sampling is a type of sampling where the first available unit is selected for inclusion in the sample. This is in contrast to other methods of sampling, such as random sampling, which select units based on some criterion. In convenience sampling, the sampled units are those that are most readily available or accessible to the researcher.
Convenience sampling is often used in market research, where the goal is to collect data from a target population that is difficult to reach. For example, a researcher may use convenience sampling to collect data from people who are in a mall or at a busy intersection.
There are advantages and disadvantages to convenience sampling. A major advantage is that it is often easier and less expensive than other sampling methods. A disadvantage is that the sample may not reflect the target population.
Correlation Analysis
Correlation analysis is a statistical method used to measure the degree of relationship between two variables. The variables can be either interval or dichotomous. Correlation analysis is used to determine whether there is a linear relationship between two variables. It is also used to determine the direction and strength of the relationship. The direction of the relationship can be either positive or negative. A positive relationship means that as one variable increases, the other variable also increases.
A negative relationship means that as one variable increases, the other decreases. The strength of the relationship is measured by the magnitude of the correlation coefficient. A correlation coefficient of 1 indicates a perfect positive relationship, a correlation coefficient of -1 indicates a perfect negative relationship, and a correlation coefficient of 0 indicates no relationship.
Correlational Research
Correlational research is a type of research that involves studying the relationships between variables. It is used to examine how one variable is associated with another variable. For example, a correlational study may examine the relationship between stress and anxiety.
Correlational research is different from experimental research. Experimental research is used to study cause and effect relationships. In other words, it is used to study how one variable affects another variable.
There are four main types of correlations: positive, negative, linear, and nonlinear. Positive correlation is when two variables move in the same direction. Negative correlation is when two variables move in opposite directions. Linear correlation is when two variables have a linear relationship. Nonlinear correlation is when two variables have a nonlinear relationship.
Cost Per Mille
Cost Per Mille (CPM) is an advertising metric used to denote the price of 1,000 ad impressions on a web page or social platform. Advertisers use CPM to measure how much it costs to reach a large audience, making it a common pricing model for brand awareness campaigns across various media.
Cross Sectional Study
A cross-sectional study is an observational study that looks at data from a set period of time. This type of research is generally used to examine a population at one specific point in time, rather than tracking data over a long period of time.
Cross-sectional studies are relatively easy to conduct and are often used to gather initial data about a new topic or to assess the prevalence of a certain disease or condition. However, because they only examine data from a set period of time, they cannot be used to determine cause and effect.
Cross Tabulation
Cross tabulation is a statistical tool used to examine the relationships between two or more variables. It involves the construction of a table that shows the frequencies of one variable for each category of another variable.
For example, if we wanted to know the relationship between gender and voting intention, we could construct a table that showed the percentage of men and women who intended to vote for each party.
Cross tabulation can be used to test hypotheses about the relationships between variables, and can also be used to develop new hypotheses. It is a powerful tool that can be used to reveal important patterns and trends in data.
Crowdsourcing
Crowdsourcing is when a company or person asks a large group of people, usually online, to help with a project or give ideas. Instead of relying on just a few people, they gather input from lots of people to solve problems, create content, or come up with new ideas. It’s a way to use the power of many minds to get things done.
Culture Assessment
A culture assessment is an analysis of an organization’s underlying values, beliefs, and assumptions. It is a tool that can be used to help an organization understand how its culture influences its decision-making, behavior, and overall performance. Culture assessments can be conducted in a number of ways, including surveys, interviews, focus groups, and observation. The goal of a culture assessment is to identify areas of strength and weakness within an organization’s culture and to make recommendations for change.
Customer Churn
Customer churn is the rate at which a company loses customers. If a business has high customer churn, it means that they are losing customers at a higher rate than the industry average. Customer churn can be caused by several factors, such as poor service and lack of value-added products or services offered. Another cause for high customer churn rates are poor retention strategies when it comes to customer acquisition.
Customer Effort Score
Customer effort score (CES) is a metric that measures the amount of effort spent by a customer to complete an interaction with your business.
It is often used to evaluate the quality of customer service, as it can be used to determine if customers are receiving consistent treatment from your customer support teams. CES can also help you determine whether or not your employees are properly trained on how to interact with customers, which will help them provide a better customer experience.
Customer Experience
Customer experience is the sum of all things a company does to make sure that its customers are happy. It’s everything from the way you’re greeted when you walk through the door, to the products and services that are offered, to how your concerns are addressed and resolved.
The reason companies need customer experience is simple: if you don’t provide a good customer experience, you won’t get repeat business or referrals. That’s why it’s so important for business owners to invest in customer experience—it’s an investment that pays off over time.
Customer Insight Platform
A customer insight platform is a software that allows a company to collect, monitor and analyze customer data in real-time. This can be done through various channels like social media, email, phone calls and more. It helps in gaining insights into the customers’ behavior and needs. The insights can be used to make better decisions on products, pricing, marketing strategies etc.
Customer Journey Map
Customer journey maps are a way to visualise your customer’s journey through your product or service. They are built from information about the customer, their needs and goals, and the steps they take to achieve those goals.
The purpose of a customer journey map is to help you understand where your customers are at in their purchase process and what they need from you to complete that process, so that you can tailor your product or service to best meet those needs.
Customer Lifetime Value
Customer lifetime value (CLV) is the amount of money a company can expect to make from each customer over the duration of their relationship. It’s calculated by taking the average revenue per user (ARPU) and dividing it by how many users that company has.
The more users a company has, the higher its CLV will be because it’s easier to make money when you have a larger number of customers. For example, if your company has 100 users, you’ll get $100/user or $1 million/user. If you have 1 million users, you’ll get $10 million/user or $1 billion/user.
Customer Lifetime Value Calculation
Calculating CLV involves calculating three important variables:
Revenue per user (RPU): This is the total amount of revenue generated for a customer in a given time period. The average RPU for the customer will be used when calculating CLV, as it represents their average monthly spend.
Average spend per user (ASP): This is the average amount of money spent on each purchase made by a given customer over time. It’s often easier to calculate ASP than it is to calculate RPU because it doesn’t include taxes or discounts that might reduce overall revenue.
LTV: LTV stands for lifetime value and refers to how much money an individual user spends each month with your company, assuming they remain loyal customers for life (but not necessarily forever).
Customer Satisfaction
Customer satisfaction is a measure of the extent to which customers are satisfied with the product or service they receive from a company. Customer satisfaction is also an important indicator of success for companies in two ways: 1) Customers will be less likely to consider switching providers if their experience with one company was positive; 2) If customers are happy with how a company treats them, they’ll be more likely to tell others about the experience (and therefore help spread the word about that company).
Customer Satisfaction Surveys
Companies can use customer satisfaction surveys to find out what makes their customers happy and unhappy with their products and services. They can also use these survey results to determine which features are most important for the company’s future development of new products or services.
Customer Service
Customer service is the process of providing assistance, support and advice to a customer. However, it’s also about making sure your customers feel like they’re being heard, understood, and taken care of. Customer service is a highly important part of business, as it allows businesses to maintain good relationships with their customers and keep them coming back for more. This can lead to a host of benefits including loyalty, word-of-mouth advertising and increased sales.
Customer Touchpoints
Customer touchpoints are the ways that customers interact with your business, from searching for you on Google to visiting your website. These can be as simple as a customer finding you through a referral from another customer, but they can also be more complex. For example, a customer may use a coupon code to make a purchase online, or they may call in and ask for a product recommendation based on their experience with another brand’s product.
Data Analysis
Data analysis is the process of using statistical tools to study data and figure out what it means. The goal of data analysis is to understand a set of facts or data, often in order to make decisions based on those facts. Data analysis can be done by anyone who has access to the information being analyzed, but it’s typically done by people who have training in statistics or other related fields.
The importance of data analysis is in its use as a tool for prediction. Data analysts are able to identify patterns in large amounts of information, which can then be used to predict future events based on past behavior. Data analysis can be applied to a wide range of settings, from marketing campaigns to medical research projects.
Data Analysis In Research
Data analysis in research is the process of organizing the raw research information and then applying logical or statistical techniques to extract insights from it. This can include transforming, organizing, and summarizing the information before presenting it in an understandable format. The whole process may be done by hand, or by using a computer program.
Data Collection
Data collection is the process of gathering data from various sources. The purpose of collecting data is to gain insights into a particular issue or situation. By analyzing data, businesses and organizations can make better decisions, improve operations, and achieve desired results.
Delphi Method
The Delphi method is a structured process for gathering expert opinions on a topic. It is commonly used to generate consensus estimates on future events, such as technological advancement or economic indicators. Multiple rounds of questionnaires are sent to a panel of experts. After each round, the experts are given an aggregated summary of the previous round’s responses, allowing them to adjust their answers accordingly. This process combines the benefits of expert analysis with popular opinion.
Demographic Segmentation
Demographic segmentation is a way of identifying your target audience by their characteristics, such as age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. By grouping your audience together based on these traits, you can more easily target your marketing campaigns to reach the people most likely to be interested in your product or service. Demographic segmentation is one of the four main types of marketing segmentation, and is often the most effective method.
Descriptive Research
Descriptive research is a type of research that focuses on describing the characteristics of a population. It is used to answer a wide range of what, when, and how questions pertaining to a particular population or group. The main focus of descriptive research is providing a detailed description of a particular demographic segment, without necessarily investigating the reasons behind any observed phenomenon.
Detractor
A detractor is someone who is critical of something or someone, often without good reason. In the context of NPS, a detractor is someone who is unhappy with your product or service. Detractors score 0-6 on the NPS survey and are unhappy customers who could damage your brand and hinder growth through negative word-of-mouth.
Detractor Recovery
A detractor is someone who is critical of something or someone. In the context of NPS, a detractor is someone who is unhappy with your product or service. Detractors score 0-6 on the NPS survey and are unhappy customers who could damage your brand and hinder growth through negative word-of-mouth.
Direct Message (DM)
A Direct Message, or DM, is a private message you can send to someone on social media. Unlike public posts, DMs are just between you and the person you're messaging. It's a great way to have personal conversations or talk to someone without everyone else seeing it.
Embed Audio Embed Video
In HTML5, we can use the audio tag to embed audio files, which eliminates the need to connect to third-party plugins. The audio element can be controlled with HTML or Javascript, and it can be styled with CSS. The video width=”300″ height=”150″ element serves a similar purpose for embedding video files in HTML as the audio tag element does for audio files.
Emotional Vs Statistical Responses Surveys
One choice that survey creators often face is choosing between emotional vs. statistical responses in their surveys. The choice can vary depending on the situation. Emotional responses in surveys, such as image choice, GIFs, emoji responses, and like reactions, are a product of social media, specifically the emoji reactions that allow people to express themselves with the click of a button. A simple change from statistical responses to emotional responses can massively boost engagement in surveys. For example, converting a standard slider question into a smiley slider question.
Empathy Map
Essentially, an empathy map is a square divided into four quadrants with the user or client in the
middle. Each of the four quadrants comprises a category that helps us delve into the mind of the user. The
four empathy map quadrants look at what the user says, thinks, feels, and does.
With the user at the center and the categories in easy to digest visual form, an empathy map is a simple
visual representation of a user’s behaviors and attitudes, which can be used to represent a group of
users, such as a customer segment.
Empirical Research
The term “empirical research” refers to research that is based on measurable and verifiable evidence. This type of research is often used in the sciences, as it allows for concrete and repeatable results. When conducting empirical research, it is important to have specific research questions in mind, and to define the population or phenomena being studied. The process used to study this population or phenomenon should be described in detail, including information on selection criteria, controls, and testing instruments.
Employee Benefits
Employee benefits are perks that employers offer in addition to compensation. They can include medical insurance, extended parental leave, paid time off, profit sharing, retirement benefits, and more. State and federal laws may require employers to offer some benefits, such as workers’ compensation insurance and Social Security. Benefits can be an important part of an employee’s total compensation package.
Employee Communication
Employee communication is the exchange of information, ideas, and feelings between employees within a company. This can be done in person or on digital channels such as email, mobile apps, and collaboration tools. A mode of communication that works for one organization may not work for another, so it’s important to find out the most effective modes early on.
Employee Experience
Employee experience is the employee’s experience of everything they encounter while working for an organization. This includes their interactions with fellow employees, their leaders, HR, and workplace technology. It also encompasses their experiences with their physical workspace and the organization’s culture.
Employee Feedback
Employee feedback is an essential process of giving and receiving constructive suggestions in order to improve individual and workplace performance. When done effectively, it can help to create a stronger, more harmonious workplace. Employee feedback can come from reporting managers, peers and reportees. In addition, employees can share their feedback about their team, manager and organization as a whole.
Employee Morale
The outlook, emotion and satisfaction that employees feel about their work environment and their role in it is referred to as employee morale. Employees who have high morale tend to be happier and enjoy their work more than those with low morale, who are often dissatisfied with their jobs. High morale among employees can lead to increased productivity, as they are more likely to be motivated and work towards the goals of the organization. They are also more likely to maintain healthy relationships with others.
Employee Motivation
Employee motivation can be broadly defined as the attitudes and behaviors that spur employees to action. It is the desire and energy that drives an employee to be interested in and committed to their work. It is motivation that drives employees to reach their goals, align with organizational goals and feel empowered to take action. Various motivational techniques are used by companies to motivate their employees. Some of the more common strategies include focusing on what employees value, setting achievable goals, and providing feedback and recognition.
Employee Retention Strategies
There are a set of measures that organisations create and use in order to reduce employee turnover, minimize attrition, and keep employee engagement levels high – these are known as employee retention strategies. Although some degree of turnover is to be expected, an effective retention strategy can save a lot of time and money. After all, it is more difficult and costly to find and onboard new employees than to provide development opportunities for current employees.
Employee Turnover
Employee turnover is the number of employees who leave a company over a period of time. This includes employees who exit voluntarily, are fired, or laid off. The four main causes of turnover are lack of growth and progression, inefficient management, inadequate compensation, and poor workplace culture. There are four types of turnover: voluntary, involuntary, desirable and undesirable.
Experimental Research
Experimental research is a scientific method of inquiry employed in the natural and social sciences. It typically involves the controlled observation of phenomena in a laboratory setting, or the measurement of data collected from people in real-world situations. Its purpose is to test hypotheses and theories about how things work.
Exploratory Research
Exploratory research is a type of research that is conducted when the researcher does not know what he or she is looking for. The purpose of exploratory research is to generate new ideas and hypotheses about a topic, and to explore those ideas in more detail.
Facebook Messenger
Facebook Messenger is a dedicated messaging platform linked to Facebook, allowing users to send texts, photos, videos, and voice messages. It supports both one-on-one and group conversations, enabling users to connect privately within the Facebook ecosystem. It has become an essential tool for personal and business communication.
Feedback Survey
A feedback survey is a questionnaire or poll designed to solicit feedback from customers or employees. The purpose of a feedback survey is to collect information about customer or employee satisfaction, opinions, experiences, and suggestions. Feedback surveys are important because they provide valuable insights into what customers and employees like and don’t like about a company’s products or services, as well as ways in which the company can improve its operations.
Field Research
Field research is a type of research that involves the collection of data outside of a laboratory or office setting. Field researchers typically collect data by observing and interviewing people in their natural surroundings.
Focus Group
A focus group is a type of qualitative research that involves a small group of people who are asked to discuss a product, service, or issue. The purpose of a focus group is to gather feedback and opinions from participants about a given topic. Focus groups are often used in market research to understand customer behavior and preferences. They can also be used to test new products or services before they are released to the public.
Focus Group Surveys
Focus group surveys are questionnaires for a small group of people discussing a product, service, or issue. This group is led by a moderator who asks the questions and encourages a constructive discussion.
For You Page (FYP)
The For You Page (FYP) is a section on apps like TikTok that shows videos picked just for you, based on what you’ve liked or watched before. It’s where you can discover new content and creators, and if your video appears on other people’s FYP, it has a chance to become popular and go viral.
Gap Analysis
Gap analysis is the process of comparing two sets of data and identifying areas of discrepancy. The first set of data is the current state of affairs, while the second set of data is a desired future state. Gap analysis can be used in business, engineering, and project management contexts.
Geographic Segmentation
Geographic segmentation is the process of dividing a market into different geographical areas and then targeting each area with a unique marketing strategy. The purpose of geographic segmentation is to enable companies to better understand the needs and wants of their customers in different parts of the world. By tailoring their marketing strategies to meet the specific needs of each area, companies can improve their chances of success.
Heat Map
A heat map is a graphical representation of data depicting values using color gradients. It uses a grid-like structure, with rows and columns representing categories or variables and colors indicating the magnitude, intensity, or density of the data points within each cell.
Influencer
An influencer is someone who has a lot of followers on social media and can affect what people buy or think. They create content that their audience trusts, and brands often work with them to promote products because their opinions carry weight.
Instagram Reels
Instagram Reels are short, fun videos that anyone can make using music, filters, and effects. They let you share creative moments with your followers and can even get discovered by new people on Instagram’s Explore page, making it a great way to go viral or grow your audience.
Interval Data
Interval data is a type of quantitative data that is measured on a scale with equal intervals between points. The intervals may be uniform or non-uniform. Interval data can be used to measure the distance between two points, the time between two events, or the magnitude of a change.
Judgmental Sampling
Judgmental sampling is a type of non-probability sampling in which the researcher selects participants based on their personal judgment. This type of sampling is often used when the researcher wants to ensure that the sample is representative of the population.
Key Performance Indicators
A key performance indicator (KPI) is a metric that is used to measure the success of a business or organization. KPIs are important because they provide a snapshot of how a company is performing and identify areas where improvement is needed. There are many different types of KPIs, but some of the most common ones include revenue, profit, market share, and customer satisfaction.
Likert Scale Survey Questions
Likert scale questions are typically formatted as a series of statements that respondents are asked to agree or disagree with. The statements are scored on a five-point scale, with 1 being strongly disagree and 5 being strongly agree. This type of questionnaire can be used to generate quantitative data about respondent attitudes.
Live Polls
Live polls are a type of survey that allows respondents to answer questions in real time. This type of survey is useful for obtaining feedback from a large number of people quickly and efficiently. Live polls can be used to gather feedback on a variety of topics, including products, services, or political issues. They can also be used to measure the public’s opinion on current events.
One advantage of live polls is that they allow respondents to provide feedback immediately. This can be helpful for gauging the reaction to new products or services, or for getting feedback on how the public feels about current events.
Loyalty Programs
Loyalty programs are a type of rewards program that offer incentives to customers who patronize a particular business or organization. The purpose of a loyalty program is to encourage customers to keep returning to the business and to build customer loyalty.
There are many different types of loyalty programs, but the most common ones are point-based systems. In a point-based system, customers earn points for every purchase that they make. These points can then be redeemed for rewards, such as discounts on future purchases or free products or services.
Market Intelligence
Market intelligence is a type of information that is used to help businesses make informed decisions about their products and services. It includes data about the competition, the industry, and the market as a whole.
Market intelligence can be used to help businesses understand how they compare to their competitors, identify new opportunities in the market, and understand what customers want. It can also help businesses track trends in the industry so that they can stay ahead of the curve.
Marketing Funnel
The marketing funnel represents the stages a customer goes through before making a purchase, from awareness to conversion. It helps marketers strategies to nurture prospects at different stages, ensuring a smooth transition from potential interest to actual sale. The goal is to move users efficiently through the funnel to achieve business objectives.
Measuring Brand Awareness
Measuring brand awareness is a process that involves collecting data about how familiar consumers are with a particular brand. This data can be collected through surveys, focus groups, or interviews. The aim of measuring brand awareness is to determine the level of awareness that consumers have of a particular brand and to track any changes in that level over time. Measuring brand awareness can help businesses understand how well their marketing efforts are working and identify any areas where they need to improve.
Microblog
A microblog is a way to share short updates or posts online, usually just a few sentences or a quick thought. Platforms like Twitter are popular for microblogging, where people share small bits of information, photos, or links in a fast and easy way. It's great for staying connected with followers without writing long posts.
Multiple Choice Questions
Multiple choice questions are a type of question that allows respondents to choose one answer from a list of options. This type of question is popular because it is easy to administer and it provides a quick and easy way to collect data. Multiple choice questions can be used to measure a variety of things, including people’s political issues or their level of knowledge on a particular topic. They can also be used to measure how well people understand a particular concept or how they feel about a particular product or service.
Nominal Ordinal Interval Ratio
A nominal scale is a type of scale that uses labels to identify different points along the scale. It is used to measure things that can be classified into categories, such as gender or race.
An ordinal scale is a type of scale that uses numbers to rank different items on the scale. It is used to measure things that can be ordered, such as levels of satisfaction.
An interval scale is a type of scale that uses numbers to measure the distance between different points on the scale. An interval scale is used to measure things that can be measured in terms of magnitude, such as temperature or time.
A ratio scale is a type of scale that uses numbers to measure the magnitude and difference between different points on the scale. It is used to measure things that can be compared, such as weight or income.
Nominal Vs Ordinal Scale
The main difference between a nominal vs ordinal scale is that a nominal scale uses labels to identify different points along the scale, while an ordinal scale uses numbers to rank different items on the scale. Additionally, an ordinal scale can be used to measure things that can be ordered, while a nominal scale can only be used to measure things that can be classified into categories.
Non Experimental Research
Non-experimental research is research that does not involve manipulating the independent variable. This type of research is often used to study behaviors or attitudes, and it involves collecting data through surveys, interviews, or focus groups.
NPS
Net Promoter Score (NPS) is a metric used by companies to measure the loyalty of their customers. The NPS is calculated by asking customers how likely they are to recommend the company’s products or services to others. Customers who respond with a score of 9 or 10 are considered promoters, while customers who respond with a score of 0 to 6 are considered detractors. The NPS is then calculated by subtracting the percentage of detractors from the percentage of promoters.
NPS Calculator
The NPS is calculated by asking customers how likely they are to recommend the company’s products or services to others. Customers who respond with a score of 9 or 10 are considered promoters, while customers who respond with a score of 0 to 6 are considered detractors. The NPS is then calculated by subtracting the percentage of detractors from the percentage of promoters. This can be done with a free NPS calculator tool.
Online Polls
Online polls are surveys that are conducted over the Internet. They can be used to measure a variety of things, including people’s political opinions or their level of knowledge on a particular topic. Additionally, they can be used to measure how well people understand a particular concept or how they feel about a particular product or service. The main difference between an online poll and a traditional poll is that online polls can be administered anonymously. This makes them more appealing to respondents who may be reluctant to share their opinions publicly.
Online Surveys
An online survey is a structured questionnaire that your target audience fills out over the internet through a form. It is possible to use online surveys to collect insights and feedback about almost anything, from how well people are able to relate to a new concept to the levels of employee motivation to the product features that customers are most likely to use.
Ordinal Data
Ordinal data is data that is ranked in order of magnitude. This type of data can be used to measure things that can be ordered, such as the severity of a patient’s symptoms. Additionally, ordinal data can be used to compare different items on the scale.
Ordinal Scale
Ordinal scale is a measurement system in which objects are placed in rank order according to some attribute or attribute value. In other words, it is a way of measuring how much one object differs from another on a continuum.
The main purpose of ordinal scale is to allow for comparisons between different objects. It does this by providing an ordering or ranking for the objects being measured. This makes it possible to see which object is greater than, less than, or equal to another object.
participant observation
Participant observation is a research method that involves observing people while they are going about their everyday lives. This type of research can be used to gain first-hand information of people’s thoughts and behaviors. Additionally, it can be used to understand the context in which people’s behaviors occur.
This information can then be used to develop hypotheses about why people behave the way they do. Additionally, participant observation can be used to generate new research questions.
Pearson Correlation Coefficient
The Pearson correlation coefficient is a statistic that is used to measure the degree of correlation between two variables. It is a measure of how well the data points in a scatterplot match up.
Perceptual Map
A perceptual map is a diagram that shows how consumers perceive different brands or products in relation to one another. It does this by plotting the brands or products on a two-dimensional grid, with the axes representing different attributes.
The purpose of a perceptual map is to help companies understand how their customers view their products. This information can then be used to make strategic decisions about how to market their products.
Performance Appraisal
Performance appraisal is a process by which an organization evaluates the performance of its employees and provides feedback to them. The purpose of performance appraisal is to help employees improve their performance and increase their productivity. Additionally, it can be used to identify employee development needs and make decisions about promotions and salary increases.
Performance Evaluation
Performance evaluation is a process by which an organization evaluates the performance of its employees and provides feedback to them. The purpose of performance appraisal is to help employees improve their performance and increase their productivity. Additionally, it can be used to identify employee development needs and make decisions about promotions and salary increases.
Personal Brand
A personal brand is how you present yourself to the world, especially online. It's about showing your unique skills, values, and personality so that people remember you and trust what you have to offer. Building a strong personal brand can help you stand out and succeed in your career.
Pinterest Board
A Pinterest Board is a way to organize and save different ideas or images you find on Pinterest. You can create boards for anything, like recipes, home décor, or fashion, and collect all your favorite related pins in one place. It helps keep your inspiration organized and easy to find.
Poll Software
Poll software is a type of software that allows you to create polls in seconds and share them online through any channel. Poll software allows you to customize the look, theme and options in your poll according to your preference. Poll software also comes equipped with tools that lets you analyze the results from your poll and share the findings.
Population Data
Population data is information that describes the characteristics of a population. The purpose of population data is to provide a snapshot of the demographic characteristics of a population. This information can be used to understand who the people in a population are and what their needs are. Additionally, it can be used to make decisions about how to best serve them.
Priority Matrix
A priority matrix is a tool that can be used to help manage tasks and priorities. It is a grid that consists of two axes: urgency and importance. The tasks or priorities are then plotted on the grid according to how urgent they are and how important they are. This can help individuals to stay focused on the most important tasks and avoid becoming overwhelmed by too many demands.
Probability Sampling
Probability sampling is a type of sampling method that is used to select participants for a study. It is considered to be the most accurate type of sampling method, and it ensures that all members of the population have an equal chance of being selected.
There are several different types of probability sampling methods, including simple random sampling, stratified random sampling, and cluster sampling. Each type has its own advantages and disadvantages. However, all probability sampling methods are more accurate than non-probability sampling methods.
Psychographic Segmentation
Psychographic segmentation is a type of market segmentation that divides consumers into groups based on their psychological characteristics. This type of segmentation is useful for companies because it allows them to understand the different needs and wants of different groups of consumers. Additionally, it can help companies to target their marketing efforts more effectively.
Qualitative Data
Qualitative data is a type of data that is used to understand the feelings and opinions of participants in a study. It is considered to be more accurate than quantitative data, because it provides a more complete picture of what is happening. Additionally, qualitative data can be used to generate hypotheses about why things are happening the way they are.
Qualitative Research methods
Qualitative research is flexible and focuses on retaining rich meaning when interpreting data, despite its many approaches. Common qualitative research methods include focus groups, ethnographic research, interviews, action research, phenomenological research, surveys and narrative research. Each type has its own strengths and weaknesses.
Quality of Life Survey
A quality of life survey is a type of survey that is used to assess the quality of life of participants. It is used to gather information about the different aspects of quality of life, including physical health, mental health, financial security, and social support.This information can be used to understand how well people are doing overall and identify areas where they may need help. Additionally, it can be used to make decisions about how to best serve respondents.
Quantitative Data
Quantitative data are data sets with unique numerical values, expressed as a quantity, amount, range, percentages or numbers. Any quantifiable data can be used for mathematical calculations and statistical analysis to make real-life decisions.
Quantitative Market Research
Quantitative market research is a type of market research that uses numerical data to understand the characteristics of a population. This type of research gives a bird’s eye view of the target market, identifies predominant characteristics, and establishes links between various factors to create predictions.
Quantitative Observation
Observation that focuses on numbers or values is quantitative observation. Examples of quantitative observation include age, weight, height, length, population, volume, size and other numerical values. The results of quantitative observation are derived through statistical and numerical analysis.
Quantitative Research
In contrast to qualitative research, quantitative research deals with numerical data or data that can be converted into numbers. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. This method is useful for finding patterns and averages, for making predictions, for testing causal relationships, and for generalizing results to a wider population
Question Randomization
When you’re designing a survey, question randomization is important in order to get accurate results. This means that the questions should be presented in a random order, so that respondents can’t guess the answers. There are several ways to do this, including using software or online tools, and by randomly selecting questions from a pool.
There are several ways to randomize the questions in a survey. One way is to use software or online tools that will randomized the questions for you. This ensures that respondents can’t guess the answers. Another way is to randomly select questions from a pool of questions. This also ensures that respondents can’t guess the answers.
Questionnaire
Questionnaires are a valuable tool for market research. They allow researchers to gather information about the characteristics of a population in a relatively short amount of time. Additionally, questionnaires can be used to generate hypotheses about why things are happening the way they are.
When designing a questionnaire, it’s important to keep the following in mind:
– The questions should be randomized so that respondents can’t guess the answers.
– The questions should be relevant to the research question.
– The questions should be clear and easy to understand.
– The questions should be concise and to the point.
Quota Sampling
Quota sampling is a type of probability sampling that is used to select participants for a study. In quota sampling, the researcher specifies the number of participants from each group that is needed for the study. Then, a random sample is selected from each group until the desired number of participants is reached. This method ensures that all groups are represented in the study population.
Rating Scale
A rating scale is a tool that is used to measure the attitude or opinion of respondents. It consists of a series of questions that ask respondents to rate something on a scale from 1 to 10, for example. The ratings are then used to calculate an average score.
Rating scales are a valuable tool for market research. They allow researchers to gather information about the attitude or opinion of respondents. Additionally, they can be used to generate hypotheses about why things are happening the way they are.
Ratio Scale
The ratio scale measures the magnitude of an attribute using a measurement scale. Ratio scales have a true zero and equal intervals between neighboring points. When you measure a variable on a ratio scale, a zero means there is no variable present. Area, length, and population are examples of ratio scales.
Regression Analysis
Regression analysis is a technique that is used to identify the relationships between different variables. It can be used to predict the value of one variable based on the values of other variables. Regression analysis is often used in market research to identify the factors that influence consumer behavior.
Representative Sample
A representative sample is a type of probability sampling that is used to select participants for a study. In representative sampling, the researcher attempts to ensure that all groups in the population are represented in the study population. This method is often used in market research to ensure that all segments of the population are represented. Representative sampling can be accomplished by using either random or stratified sampling methods.
Research Design
When designing a research study, it’s important to choose the right research design. The research design determines the type of data that will be collected and how it will be analyzed. There are several different types of research designs, and each has its own advantages and disadvantages.
The most common research designs are cross-sectional, longitudinal, and experimental. Cross-sectional studies are used to compare different groups at a single point in time. Longitudinal studies are used to track the same group of participants over a period of time. Experimental studies are used to determine the effects of a variable on another variable.
Research Questions
The most common research questions are exploratory or descriptive questions. Exploratory questions are used to generate hypotheses about relationships between variables. Descriptive questions are used to describe the characteristics of a population or phenomenon.
Another important distinction is between quantitative and qualitative questions. Quantitative questions ask respondents to rate something on a scale from 1 to 10, for example. This type of question is used to generate quantitative data. Qualitative questions ask respondents to provide free-form answers about their experiences or opinions. This type of question is used to generate qualitative data.
It’s important to choose the right type of research question for your study. The type of question that you choose will determine the type of data that you collect and how it will be analyzed.
Respondent Sentiment Analysis
Respondent sentiment analysis is the process of measuring the attitude of respondents towards a particular topic or issue. This type of analysis can be used to identify positive or negative attitudes, and to gain insights into the reasons for these attitudes.
There are several different techniques that can be used for respondent sentiment analysis. The most common technique is simple keyword extraction, in which a list of keywords is generated from the open-ended responses. These keywords are then analyzed to determine the overall sentiment of the response.
Sample Size Calculator
A sample size calculator is a tool that helps researchers determine the number of participants they need for their study. This tool is essential for researchers who are designing a study, as it allows them to calculate the required sample size based on the parameters of their study.
The sample size calculator takes into account several factors, including the desired margin of error, the population size, and the confidence level. It then calculates the required sample size based on these parameters.
Sampling Bias
Selection bias is the most common type of sampling bias. It occurs when the participants in a study are not randomly selected from the population of interest. This can happen if the participants are recruited from a specific group or location, or if they are self-selected.
Coverage bias is another type of sampling bias that can occur in studies that use probability sampling methods. Coverage bias occurs when some members of the population are not included in the study because they are difficult to reach or do not respond to the survey.
Secondary Research
Secondary research is research that is conducted using data that has already been collected by someone else. This type of research is often used to answer questions that were not addressed in the original study.
Secondary research can be divided into two categories: primary and secondary sources. Primary sources are the original data collected by the researcher. Secondary sources are data that have been compiled by someone else, often from a variety of different sources.
Sentiment Analysis
There are several benefits to doing sentiment analysis. First, it can help you understand your customers better. By understanding how your customers feel about your product or service, you can make changes that will improve their experience.
Second, sentiment analysis can be used to track customer satisfaction over time. This allows you to see whether your efforts to improve customer satisfaction are successful.
Third, sentiment analysis can help you identify potential problems with your product or service before they become serious issues.
Fourth, sentiment analysis can be used in market research to determine how people feel about competing products.
Fifth, sentiment analysis can be used to monitor brand reputation. By tracking the positive and negative sentiments about your brand online, you can take action if necessary to protect your reputation.
Service Quality Evaluation
Service quality evaluation is the process of assessing how well a service meets the needs of the customer. This can be done through surveys, interviews, focus groups, or other methods.
There are several benefits to doing service quality evaluation. First, it allows you to identify areas where your service could be improved. Second, it helps you understand what your customers want and need from your service. Third, it allows you to track customer satisfaction over time. Fourth, it can help you identify potential problems with your service before they become serious issues.
Fifth, service quality evaluation can be used in market research to determine how people feel about competing services. Finally, it can help you monitor brand reputation.
Simple Random Sampling
Simple random sampling is a type of probability sampling method in which every member of the population has an equal chance of being selected. This type of sampling is often used in research studies because it produces a representative sample.
Snapchat
Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after being viewed. It’s known for its filters, lenses, and short-lived "Snaps," which make it popular for spontaneous, fun interactions. Snapchat's ephemeral nature fosters a sense of urgency and intimacy among users.
Snapchat Memories
Snapchat Memories is a feature that lets users save Snaps and Stories to revisit later, rather than allowing them to disappear after 24 hours. This function transforms the app’s signature temporary nature, giving users the ability to store, re-share, and reflect on their favorite moments.
SMS Surveys
Using SMS features available on mobile phones and feature phones, SMS surveys are administered and survey data is collected from respondents. SMS surveys are a great way to get feedback from your customers quickly and easily.
SMS surveys are short, easy to complete, and can be done on any mobile device. As a result, they are perfect for getting feedback from customers who are on the go.
Social Media Delulu
"Delulu" is a playful term that blends "delusional" and "social media" to describe users who develop over-the-top, often unrealistic fantasies about their online interactions or influence. It’s commonly used to refer to influencers or individuals who overestimate their reach or impact on social media platforms. This term highlights the exaggerations and misperceptions that sometimes arise in the digital world.
Spider Chart Analysis
A spider chart, also known as a radar chart, is a graphical tool that can be used to display the relative proportions of different variables in a data set.
The variables are displayed as points on a radial grid, with each variable represented by a different color or size. The size and color of the points indicate the magnitude and/or frequency of the variable.
Spider charts are often used to compare different data sets, or to visualize the relationships between different variables. They can be used to identify clusters of data points, or to identify outliers.
Strategic Analysis
Strategic analysis is the process of assessing a company’s current position and developing a plan to improve it. This can be done through SWOT analysis, Porter’s five forces analysis, and other methods.
There are several benefits to doing strategic analysis. First, it allows you to identify your company’s strengths and weaknesses. Second, it helps you understand the competitive environment in which your company operates. Third, it allows you to develop a plan to improve your company’s position in the market. Fourth, it can help you identify potential opportunities and threats. Fifth, it can be used in marketing research to determine how well your products or services compete with those of your competitors. Sixth, it can help you monitor changes in the market that could affect your business. Finally, strategic analysis is an important part of creating a long-term business plan
Stratified Random Sampling
Stratified random sampling is a type of probability sampling method that is used to produce a more representative sample.
In stratified random sampling, the population is divided into strata, or groups, based on certain characteristics. Then a random sample is selected from each stratum. This type of sampling ensures that all groups in the population are represented in the sample.
Survey Analyzer Dropout Analysis
The survey analyzer tool can be used to perform dropout analysis. This type of analysis can help you identify which questions are causing people to drop out of the survey. It can also help you identify which demographic groups are more likely to drop out of the survey. This information can be used to improve the design of your survey questionnaire.
Survey Block Randomizer
A survey block randomizer tool is used to randomly assign different question groups or blocks to participants in a survey. This tool is useful for preventing order bias, which is a type of bias where people respond differently to questions based on the order in which they appear. Randomization ensures a greater level of thoughtfulness and honesty in the survey responses.
Survey Software
Survey software is a type of software that is used to create and administer surveys. It is a powerful tool that can be used to gather feedback from respondents wherever they are. Survey software can be used to create surveys that are online or offline. It also allows you to collect data though various channels like email or SMS, aand analyze the results of the survey. This software can be applied to a wide range of use cases like customer research, employee feedback, opinion polls, class quizzes, academic research, online order forms, transactional feedback, and more.
Systematic Sampling
Systematic sampling is a type of probability sampling method that is used to produce a more representative sample. In systematic sampling, the population is divided into strata, or groups, based on certain characteristics. Then a random sample is selected from each stratum. This type of sampling ensures that all groups in the population are represented in the sample
Target Audience
Target audiences are groups of people that a company or organization wants to reach with its products or services. A target audience can be defined by demographic characteristics, such as age, gender, income level, or location. It can also be defined by psychographic characteristics, such as lifestyle, interests, or values. The purpose of targeting a specific audience is to ensure that the company’s messaging and marketing efforts are directed at the right people. This increases the chances that the company will reach its goals
Validation
Validation is the process of verifying the accuracy of information. It is used to ensure that the data collected in a survey is accurate and represents the population that it is supposed to represent. Validation is also used to ensure the accuracy of data that is used for decision-making purposes. It is an important step in the data-collection process, and it helps to ensure that the results of the survey are reliable.
Value Propositions
Value propositions are statements that communicate the value of a product or service to customers. They are a way of distinguishing your company from its competitors and convincing customers to choose your product or service over those of your rivals. The purpose of a value proposition is to persuade customers to buy what you are selling
Voice of Customer
Voice of customer (VOC) is a term used in marketing and business research to refer to the feedback that customers provide about a company’s products or services. This feedback can be collected in a variety of ways, such as surveys, focus groups, interviews, and online forums. The purpose of VOC research is to understand what customers like and don’t like about a company’s products and services and to use this information to improve the products and services that are offered. VOC research is an important part of business strategy and can help companies to make decisions about how to improve their products and services
Web Surveys
A web survey is a survey that is administered online. It is a powerful tool that can be used to gather feedback from a sample of respondents over the world wide web. Using their web browsers, respondents give their answers, which are then stored in an online database. One of the advantages of web surveys is that they are customizable and brandable. As a results, they are a preferred tool for businesses when collecting customer and employee data.
What is Likert Scale
A likert scale is a type of questionnaire that is used to measure attitudes or opinions. It consists of a series of statements, and respondents are asked to indicate their level of agreement or disagreement with each statement. Likert scales can be used to measure a variety of attitudes, such as customer satisfaction, employee satisfaction, political attitudes, and product preferences. They are popular because they are easy to use and provide a quantitative measure of opinion.
Workforce
The workforce is a term used to describe the people who are employed in a particular country or region. It includes both the number of people who are working and the type of work that they are doing. The workforce can be divided into two categories: the primary workforce and the secondary workforce. The primary workforce consists of people who are employed in the wage and salary sector, while the secondary workforce consists of people who are employed in the self-employment sector. The attributes of a good workforce typically include: a high level of education or training, skills that match current job requirements, and a willingness to learn new skills.
