Decathlon boosted its feedback rates from 10% to 45% by using SurveySparrow

Goal

Decathlon sought to elevate its customer experience by gathering authentic, real-time feedback across its various touchpoints, both physical stores and digital platforms. With a focus on understanding and addressing customer needs comprehensively, the company aimed to ensure satisfaction and loyalty. Achieving this goal required a robust experience management system capable of efficiently capturing and analyzing customer insights efficiently.

Challenges

Decathlon faced challenges in collecting and synthesizing feedback from diverse channels, hindering its ability to respond proactively. Disjointed feedback mechanisms and the lack of real-time collection impacted the company’s ability to make immediate improvements, affecting overall customer satisfaction.

Solution

SurveySparrow emerged as the solution due to its dynamic, user-friendly interface and comprehensive feedback management capabilities. Leveraging SurveySparrow’s conversational surveys, Decathlon engaged customers effectively.

After integrating SurveySparrow’s mobile SDK with Decathlon’s official app and website, the feedback process became streamlined. Real-time feedback collection, customizable dashboards, and executive reporting tools enabled Decathlon to swiftly identify areas of improvement and take prompt action.

Result

Increased response rates

Real-time interaction with customers

Improved customer satisfaction and loyalty

Implementing SurveySparrow brought about a significant transformation in Decathlon’s approach to customer experience. The real-time insights gained through SurveySparrow allowed Decathlon to address customer issues promptly, improving product offerings and service quality.

The feedback collection efficiency increased dramatically, with response rates jumping from 10% to 45%, reflecting a higher level of customer engagement. The streamlined feedback collection process, combined with actionable insights, contributed to improved customer satisfaction and loyalty.