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Top 10 Customer Experience Management Tools of 2023


24 July 2023

7 min read

Let’s open the stage with a quote from Bill Gates, “Your most unhappy customers are your greatest source of learning.” This quote beautifully captures the essence of Customer Experience Management (CEM). These Cuctsomer experience management tools are the key to unlocking customer satisfaction and elevating their journey with your brand.

Explore the Fabulous 10 CEM Tools

1. SurveySparrow 


Claiming the crown, SurveySparrow is more than a survey tool. With its conversational interface, it ensures that capturing customer feedback is as delightful as a friendly chat. It helps businesses tailor personalized experiences, understand customer expectations, and make data-driven decisions. SurveySparrow is for those who believe that every conversation with a customer is a step toward building a strong relationship which is why it is considered the best customer experience management tools.

Features of SurveySparrow

  1. Recurring Surveys: Schedule surveys to be sent automatically at regular intervals.
  2. Rich Insights: Analyze responses in depth with detailed reporting and analytics.
  3. Multiple Sharing Options: Share surveys through email, embedded code, or social media.
  4. 360-Degree Feedback: Collect comprehensive feedback from all stakeholders.
  5. Embedded Surveys: Embed surveys directly onto websites or apps for easy access.
  6. Pricing:
  •  Basic plan: Starts at $19/month for personal use.
  •  Essentials plan: Priced at $49/month for small teams.
  •   Business plan: Designed for mid-sized businesses at $99/month.
  •   Enterprise plan: Custom-built for large organizations.

Additionally, SurveySparrow provides a Forever Free plan with limited features and a free trial for users to test the product.

2. Qualtrics XM


The power of Qualtrics XM as  one of the prominent customer experience management tools lies in its emphasis on ‘experience.’ Designed to master the four core experiences of business—customer, product, employee, and brand—it provides insights that help companies improve at every touchpoint. Qualtrics XM is the genie that transforms raw data into enriching experiences.

Features of Qualtrics XM 

  • Customer, Product, Employee, and Brand Experience Management: Unify data across all four experiences for holistic insights.
  • Advanced Text Analytics: Use AI to analyze open-text feedback and extract actionable insights.
  • Predictive Intelligence: Use AI and machine learning to predict future customer behavior.
  • Customized Reporting: Create custom reports based on specific business needs.
  • Pricing: Custom pricing.

3. Medallia


Imagine having a roadmap for each customer’s journey. That’s Medallia for you. It illuminates the various stages of a customer’s experience, pinpointing exactly where a business can step up its game. With its real-time feedback capture and advanced analytics, Medallia is the guiding light that navigates businesses through the labyrinth of customer sentiment.

Features of Medallia 

  1. Real-time Feedback: Collect and analyze customer feedback in real time.
  2. Text Analytics: Transform text responses into structured data for analysis.
  3. Action Management: Route customer feedback to the right teams to take action.
  4. Role-Based Reporting: Customize reports based on roles and responsibilities.
  5. Journey Mapping: Visualize and understand the customer journey from end to end.
  6. Pricing: Custom pricing.

4. Adobe Experience Cloud

adobe experience cloud

Adobe Experience Cloud is a suite of tools designed to craft and manage end-to-end customer journeys. Leveraging AI and machine learning, it presents an integrated view of a customer, offering rich insights that help tailor experiences to individual needs. As one of the rich customer experience management tools in the industry, Adobe Experience CXloud isn’t just about creating experiences; it’s about creating memories.

Features of Adobe Experience Cloud

  • Customer Data Management: Aggregate customer data in a unified profile.
  • Personalized Marketing: Create customized campaigns based on customer data.
  • Content Management: Manage, update, and optimize content across channels.
  • Real-Time Analytics: Gain immediate insights from customer interactions.
  • Advertising: Streamline and optimize advertising efforts.
  • Pricing: Custom pricing.

5. Zendesk


Zendesk is a customer service powerhouse that thrives on simplicity. With its omnichannel support, businesses can engage with customers via multiple platforms, ensuring a seamless experience. It’s akin to a tireless assistant that never drops the ball on customer service. If the essence of customer service could be bottled up, it would probably be labeled ‘Zendesk.’

Features of Zendesk

  • Omni-Channel Support: Offer support across multiple channels, including email, chat, phone, and social media.
  • Ticketing System: Manage and track customer inquiries effectively.
  • Customer Service Analytics: Understand service performance with detailed analytics.

6. HubSpot Service Hub





When it comes to the best customer experience management tools in the market, HubSpot Service Hub is changing the face of customer service. Integrated with a rich set of features like ticketing, live chat, and automation, it allows businesses to serve customers and build lasting relationships proactively. It’s an all-in-one platform for those who view customer service as a growth engine, not just a problem-solving center.

Features of HubSpot Service Hub

  • Ticketing: Efficiently manage and track customer issues.
  • Live Chat: Connect with customers in real-time on the website.
  • Customer Feedback: Collect and analyze feedback for continuous improvement.
  • Knowledge Base: Create a self-service portal for customers to find answers.
  • Reporting and Automation: Automate tasks and generate detailed reports.
  • Pricing: Free plan available, premium plans start at $45 per month.

7. Zoho CRM Plus



Zoho CRM Plus is the embodiment of versatility in the realm of CEM. Its unified customer experience platform is an ensemble of apps designed to attract, retain, and satisfy customers. In the world of customer experience, Zoho CRM Plus is the Swiss Army Knife you didn’t know you needed.

Features of Zoho CRM Plus

  • Multichannel Support: Manage customer communications across various channels from one place.
  • Customer Analytics: Use AI-driven analytics to understand customer behavior.
  • Social Media Integration: Manage and monitor your social media presence.
  • Marketing Automation: Automate marketing activities to increase efficiency.
  • Sales Signal: Get real-time notifications about customer interactions.
  • Pricing: Starts at $50 per user per month

8. Sprinklr


Amid the modern-day chaos of customer feedback across various platforms, Sprinklr stands as a beacon of calm. It unifies all customer touchpoints into a single platform, making customer experience management a breeze. Sprinklr is for those who believe in converting the cacophony of customer feedback into a symphony of strategic decisions.

Features of Sprinklr

  • Customer Experience Management: Deliver consistent experiences across customer touchpoints.
  • Social Media Management: Manage all social media interactions in one place.
  • Advertising: Plan, execute, and analyze advertising campaigns.
  • Content Marketing: Create, manage, and optimize content for various channels.
  • Research and Insights: Gain insights into customer behavior through in-depth research.
  • Pricing: Custom pricing.

9. Clarabridge


Clarabridge is a master of customer feedback analytics. By analyzing text data from all sources, it unveils customer sentiment, emotion, and intent, helping businesses get to the heart of what their customers truly desire. In the narrative of customer experience, Clarabridge is the interpreter that decodes the language of customers.

Features of Clarabridge

  • Text Analytics: Leverage AI to extract meaningful insights from text data.
  • Social Customer Service: Respond to customer inquiries on social media efficiently.
  • Reporting and Dashboards: Create custom reports and dashboards for business needs.
  • Case Management: Track, manage, and resolve customer issues.
  • Voice of the Customer: Understand and respond to customer needs and expectations.
  • Pricing: Custom pricing.

10. InMoment

In moment

The magic of InMoment is encapsulated in its name—it’s all about ‘the moment’. Leveraging real-time insights and feedback, it empowers businesses to swiftly respond to customer needs and sentiments. InMoment is the bridge that connects ‘what customers said’ to ‘how businesses responded.’

Features of InMoment

  • Customer Feedback Management: Collect, analyze, and act on customer feedback.
  • Real-Time Reporting: Get immediate insights from customer interactions.
  • Predictive Analytics: Use historical data to predict future customer behavior.
  • Text Analytics: Analyze text feedback to uncover underlying themes and sentiments.
  • Social Reviews and Advocacy: Monitor social media reviews and encourage advocacy.
  • Pricing: Custom pricing.

Why CEM Tools are Essential for Businesses to Scale to the Next Level 

CEM tools are not just another technology trend; they are a business imperative. Walker’s study asserts that by the end of 2023, customer experience will surpass price and product as the key brand differentiator. Therefore, optimizing customer experience is not an option but a mandate.

  • Understanding Customers: CEM tools provide deep insights into customer behaviors, expectations, and needs, enabling businesses to tailor offerings and communication strategies.
  • Improving Customer Engagement: CEM tools enhance the quality of interactions with customers across all touchpoints, increasing customer loyalty and lifetime value.
  • Predicting and Mitigating Churn: CEM tools can alert businesses to potential customer dissatisfaction in real-time, allowing for proactive action to improve retention rates.
  • Real-Time Feedback: These tools offer real-time feedback on products, services, and customer experiences, facilitating swift improvements.
  • Benchmarking and Comparison: CEM tools enable benchmarking performance against competitors and industry standards, helping to shape competitive strategies.
  • Data Integration: CEM tools integrate data from multiple sources, providing a comprehensive view of the customer experience.
  • Automated Personalization: Advanced CEM tools offer automation and AI capabilities for personalizing customer experiences at scale.
  • Cost Efficiency: Effective use of CEM tools can lead to more efficient operations and resource savings.


Channeling the wisdom of Jeff Bezos, “We see our customers as invited guests to a party, and we are the hosts.” Let’s make our ‘party’ unforgettable with these remarkable CEM tools. After all, happy customers are the cornerstones of a successful business.

Let’s not aim just for satisfaction; let’s strive for delight.


Passionate, eidetic, and a writer at large.

Growth Marketer at SurveySparrow

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