SurveySparrow and SurveyMonkey are some of the biggest names in the world of online survey tools. While the latter is an old warhorse, the former has become a name to reckon with thanks to its meteoric rise. In this article, we are going to discuss the features and pricing of these two online survey tools.
Let us start with SurveySparrow.
SurveySparrow is popular for its conversational interface and chat-like surveys, which gives the survey-taking experience a different voice. When using SurveySparrow, you can easily echo your brand’s voice and make it seem effortless. Look reliable in the eyes of your survey participants by creating surveys that reek of professionalism.
What makes SurveySparrow extra easy is its intuitive platform and drag-and-drop interface, which makes the survey creation process as easy as possible. Collect data easily and use the insights generated from the reporting dashboard to further the interests of your business.
#1 Personalize Surveys
If some questions are irrelevant for certain customers, they do not have to waste their time answering them. SurveySparrow’s conditional logic branching allows for this feature. All you need to do is set certain conditions where your logic branching ensures that only the question relevant to the respondent is shown. With the help of variables and contact params, you can easily personalize your surveys.
Well, let me show you a glimpse of what you can do with SurveySparrow. Here’s a fun survey:
You too can create such fun video surveys. Sign up for free and get started right away:
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#2 Real-time Reports
SurveySparrow’s real-time reporting module allows you to gain access to rich and insightful data. You can even filter the responses based on the questions you’ve asked, answers you’ve expected, degree of completeness, and other factors. It will help you arrive at conclusions that will help your case. You can even compare the responses received.
#3 Data Security
The data of your customers is sacrosanct, and you cannot afford to lose it. It will create a huge dent in your reputation and the trust that customers have in you. SurveySparrow ensures that your surveys are secure with the help of SSL, establishing safe connections and securing custom domains. Its IP whitelisting feature allows only trusted sources to have access to the survey data. Its experience management platform is also GDPR compliant.
#4 Audience Management
With SurveySparrow, you can easily manage your audience. You can pull in data from the various marketing tools that you use, like Salesforce, Google Contacts, Intercom, Slack, HubSpot, etc. You can even create custom audience lists to group your audience based on a variety of segments. It will help you control who can visit the survey and how much of it they can access.
SurveySparrow offers a variety of integration facilities which makes the tool extra powerful. Create seamless and automated workflows instantly without requiring to code or put any extra effort. You can easily integrate SurveySparrow with other tools such as Stripe, MailChimp, Google Analytics, Google Sheets, Facebook Pixel, AWeber, and many more.
#6 Custom Workflows
With SurveySparrow’s custom workflows, you can easily leverage it to turn the feedback that you get to be utilized properly. You can assign and automate real-time actions based on the responses received. You can even send the feedback to the right team so that it can get resolved immediately. Cover micro and macro actions.
#7 Drag-and-drop Interface
The drag-and-drop interface of SurveySparrow makes for easy survey creation. It is as easy as adding a category or using a template. The entire experience of creating a survey not only becomes seamless but will also be extra efficient.
#8 Answer Piping
Using this feature, the respondent can see how they have answered the previous questions. When the surveys are long, it becomes impossible to remember what was inputted; therefore, it becomes a helpful feature. This feature helps in increasing the completion rate of surveys.
The price at which the software is sold is also important to make a decision wisely. In this article, we want to concentrate on SurveyMonkey pricing as well as SurveySparrow’s. Let us look at how SurveySparrow has priced its products.
SurveySparrow has the following pricing plans:
- Surveys — under which the most popular business and professional plan is priced at $79 and $249 USD and offers multiple question types and features. The basic plan starts at $19, and there’s a forever free plan with limited features.
- CX suite (NPS, CSAT, CES) — starts at $249 (considered the best plan to measure customer loyalty, satisfaction, and effort scores)
- 360 Assessments — includes research backed question banks, advanced performance analytics, and group reports. It is available at the custom quote.
- Reputation Management – starts at $79 supporting 70+ platforms. A limited version is available for free.
All plans come with a 14 day free trial.
Started in 1999, SurveyMonkey is one of the oldest players in this market. With more than 60 million users across the world, it provides a suite of backend programs, has a variety of templates and offers a great experience for its users.
#1 Embed NPS Questions
If you want to understand how loyal your customers are, the best path would be to undertake an NPS survey. It offers deep insights into a lot of other things as well. With SurveyMonkey, you can easily embed NPS survey questions into the survey so that they can be sent at regular intervals. By getting to know your customers’ feedback at regular intervals, you will be able to gauge their opinion of you and take appropriate action.
It has more than 240+ templates which allow for a faster survey creation process for brands. You can find templates for a variety of use cases and industries. No matter which industry you are from or the type of survey that you want to take, you will be able to find a template for it.
#3 Multilingual Surveys
Providing your customers with the opportunity to respond to surveys in their native languages is a gift that they will highly appreciate you for. SurveyMonkey supports many languages across the world and is even accessible for use from any device.
#4 Close The Feedback Loop
The effectiveness of a survey depends on the follow-up actions that were taken based on the feedback provided. When you close the feedback loop, you are essentially telling the customers that you care about them and have taken steps to ensure that their feedback was taken seriously and answered in the best way possible.
#5 Integrations And Plug-ins
When you integrate your software with other tools, it allows your customers to access data from other sources. Thanks to SurveyMonkey’s easy data sharing process and integration capabilities, you won’t have to worry about manually inputting data.
#6 Easy Editing Interface
With SurveyMonkey, you can easily change the look of your survey, customize the language that you are using, change the colors and fonts to make the survey as attractive as possible. It helps in increasing the completion rate of the survey, too, as the experience of the respondent gets better.
Let us look at SurveyMonkey pricing so that the customer can make an informed decision.
SurveyMonkey pricing is based on the three different plans it has for its users: Basic, Team Advantage and Team Premier (Team stands for team plans, individual plans are also available).
The Basic plan is available for free, and it allows only 1,000 responses per month. The Team Advantage costs $28/user/month. The Team Premier plan will put you back by $75/user/month. If you are looking for more features with powerful collaboration tools and resources, then you can get in touch with the team to know SurveyMonkey pricing for such custom requirements.
Why Choose The Right Online Survey Tool?
You might be basing your purchasing decision on SurveyMonkey pricing or what SurveySparrow charges. But is that the only criteria that you should use? Of course not.
There is no ‘perfect online survey software’ either. You need to find out the tool that is the right one for your business. It will depend on a lot of factors. From wanting your survey tool to act as an omnichannel experience management platform to using it to send employee experience surveys or customer experience surveys, your needs could be anything.
There is no doubt that SurveySparrow is a good SurveyMonkey alternative. Maybe if you could take a look at Typeform pricing and its features, you might like the tool too. But how exactly do you ensure that you find the right one for your business?
You need to use some of these tools for your business and see how they perform. Are you comfortable using a particular tool? Does it have all the features that you require in your online survey tool? When there is such a clear picture in mind, you will steer away from thinking only on the lines of SurveyMonkey pricing or that of SurveySparrow’s.
With the right online survey tool, you will be able to get a lot done with minimal effort. You just need to ensure that certain must-have features are available. Ensure that there are enterprise-grade security level options, data analysis, reporting dashboard, mobile-friendliness, flexible themes, conditional logic, anonymous surveys, and so on. Also, make sure that the tool you use has omnichannel distribution features to offer a seamless experience to your customers.
If you are still in two minds about which tool to use, we will encourage you to try out various tools. Why? Because it is an important decision that requires ample attention. There is no room for oversight. Let’s say that you choose to give SurveySparrow a whirl too, let us know, and we will be more than happy to help you.