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Jotform vs Wufoo: Which one is the Better Form builder?

Kate Williams

26 February 2024

9 min read

Torn between Jotfrom and Wufoo?

I know how crucial it is to choose the right form builder!

Surprisingly, yesterday, a sparrow told me that Jotform vs Wufoo is the hot topic of discussion in town! And a good debate can’t be overlooked. This is why the team and I researched and came up with all the facts you need to make an informed decision.

But again, I know we have some curious minds lurking here. We can’t just cut right to the comparison without an overview, right? 

Feel free to jump ahead to the comparison quickly.

You’ll also find a table at the end.

For the rest of us, off we go!!

Let’s start with…

What is Jotfrom?

Source: Jotform

Jotform was founded by Aytekin Tank in 2006. This San Francisco-based company offers an intuitive interface that simplifies the form-building process.

Whether you aim to gather customer feedback, streamline event registration, or conduct intricate surveys, Jotform provides the platform to bring your vision to life.

The platform is also about power. With advanced features, they let you go beyond basic form building!

Key Features

Let’s start with the form builder features.


The intuitive interface lets you create customer fields quickly. This allows users to easily add form fields and images, change colors, and use widgets and integrations.

Make your forms look and feel the way you want. You can customize your forms’ web address (URL) and tweak the look using custom CSS code. Embedding forms into your website is a piece of cake too! And with features like answer piping, you can add a personal touch to every form.

Form Translation

No language barrier here! JotForm lets you translate your forms so everyone can understand. That means people can fill out your forms in their language, making it easier for everyone to participate. More people means a higher response rate!

Advanced Form Options

With JotForm, you get advanced tools to make your forms super smart. The easy drag-and-drop builder lets you create conversational forms. Also, set your forms to turn on and off automatically when they reach a certain limit. And don’t worry about losing your work — the “Save & Continue Later” feature keeps everything safe. Plus, they have autofill, so you never have to type the same thing twice!

Section 508 Compliance

Accessibility ensured!

Enable accessibility features and point out issues when adding a widget or field that is not section 508 compliant. The WCAG compliance ensures that the platform is accessible to differently-abled audiences.

You can also review Jotform’s Voluntary Product Accessibility Template (VPAT) to see how they adhere to Section 508 and WCAG compliance standards.


Ease of Use: Customers praise the user-friendly interface. It makes form creation as simple as it possibly can be. Plus, you can create conversational forms that are engaging and effective.


Pricing: The pricing structure of Jotform may be a concern for some users. The free version offers limited features and cannot be customized much.

G2 Rating: 4.7/5

Capterra Rating: 4.7/5

Now, if you have tried Jotform and are here looking for an even better option, here is a list of the Top Jotform Alternatives 

Let’s take a look at the other contender.

What is Wufoo?

Source: Wufoo

This Cloud-based form builder was founded in 2006 by the trio- Chris Campbell, Kevin Hale, and Ryan Campbell and was acquired by SurveyMonkey in 2011.

Did you know that the name WUFOO comes from a combination of their favorite rock bands, “Wu-Tang Clan” and “Foo Fighters”? 

The platform was founded with the idea that forms are the first step to anything substantial. And it must be made accessible to anyone, with or without coding knowledge.

Key Features

Branching and Logic

Wufoo’s form builder includes features such as logic and branching, allowing users to set up forms with conditional logic to direct respondents to relevant questions based on previous answers.

User-Friendly Interface

The platform has a drag-and-drop interface, which makes the form-building process simple. The easy customization allows users to create registration, application, surveys, and contact forms. You can also easily collect and access files directly from your account.

Theme Designer

This lets you create forms the way you want them to look. You can use the ready-to-go themes or design those that fit your liking. Moreover, custom branding helps you add your logo, brand color, and other elements to personalize it.

Rule Builder

This lets users personalize questions based on a respondent’s previous answers and adjust the form layout with CSS keywords. You can show and hide fields, skip certain pages, or reach out to individuals via email based on their responses.


Customer Support: Some users praised their customer service in a g2 review. They think that they are responsive and helpful.


Limited Survey Functionality: Wufoo lacks the comprehensive survey capabilities of some competitors.

G2 Rating: 4.2/5

Capterra Rating: 4.4/5

How did that go? Again, if you’re looking for more options, check out our blog on Top Wufoo Alternatives.

Now, let’s compare the two tools and pick the perfect one for you.

Jotform vs Wufoo: An Eight-Point Comparison

Now that we know the form features, we can look at other important aspects that set both tools apart.

Let’s start with…

1. Pricing


Jotform offers plans that suit various needs. Though it might seem a bit on the pricier end compared to its contenders, the platform covers everything you need under the umbrella of form building.

We’ll keep it simple so you’ll get it at a glance!


Starter – Free:

  • All features included
  • 5 Forms, 100 monthly submissions
  • 100 MB space

Bronze – $34/month:

  • 25 Forms, 1,000 monthly submissions
  • 1 GB space

Silver – $39/month:

  • 50 Forms, 2,500 monthly submissions
  • 10 GB space

Gold – $99/month:

  • 100 Forms, 10,000 monthly submissions
  • 100 GB space
  • HIPAA compliance

Enterprise – Custom Pricing:

  • Unlimited forms, submissions, and space
  • HIPAA compliance
  • Custom domain, priority support, SLA, SSO integrations

Additional Information:

  • Nonprofit Discount: 50% off
  • Education Discount: 50% off
  • You can Cancel Anytime
  • 30-Day Money Back Guarantee


Wufoo’s plan caters to those on a budget. You can trust the platform with your money if you plan to start your form-building journey.

Plan NamePrice/month

Free Plan- $0/month

  • 5 Forms, 100 monthly submissions
  • Basic features

Starter Plan: $14.08/month

  • 10 Forms, 1000 monthly submissions
  • Basic features
  • 1 GB Storage

Professional Plan- $29.08/month

  • Collect payments, create unlimited forms, add additional users
  • Unlimited forms, 5000 entries
  • 5 GB Storage

Advanced Plan- $74.08/month

  • Unlimited Forms, 25,000 entries
  • 10 GB Storage
  • Increased maximum entries, users, file storage, and API requests

Ultimate Plan- $183.25/month

  • Unlimited Forms, 200,000 entries
  • 20 GB Storage
  • Advanced features with increased limits for comprehensive data collection and automation needs

2. Ease of Use


  • Jotform has an intuitive interface that makes everything about form building easy. You only need to drag and drop the elements from the sidebars to your forms.
  • The platform offers advanced features that might give the users a bit of a steeper learning curve. But, if you are a survey pro, this might be the tool for you.


  • Wufoo, on the other hand, has a much simpler and user-friendly interface that is ideal for basic use.
  • If you are a beginner, Wufoo might be the perfect choice. The limited features might be an added advantage as they reduce complexity.

3. Customization


  • Oh, Jotform has extensive customization options for branding, design, and functionality.
  • You can add your own CSS code to personalize the forms. Plus, add form fields and widgets, and change positioning to make your forms match your style.
  • The platform also lets you change the background. Choose from photos, videos, or custom colors to make it your own.


  • Wufoo’s Theme Designer lets you work on the ready-to-go themes pre-existing in the platform.
  • Though you might have less control over the final form, it is much simpler to customize.
  • Custom branding permits you to add your brand’s flavor to the forms, and the drag-and-drop form builder makes everything easy.

4. Customer Support


  • Jotform’s support team is available round the clock!
  • Directly head to their support page and fill in your query. They claim to have an average response time of 30 minutes.


  • Wufoo offers support via email.
  • You can approach them 24/5 between 6 AM and 5 PM PST. They might give a slight preference to their ultimate customers, but you can expect a quick response.

5. HIPPA Compliance

Form building can’t go without HIPAA compliance if you want to cater to the Health industry.


  • Jotform’s enterprise plan offers HIPAA-compliant forms.
  • The platform allows patients to book appointments seamlessly via the form, syncing directly with your Google Calendar. Jotform encrypts form data, asks for electronic signatures, and stores patient information safely.
  • You can collect informed consent forms with electronic signatures and enable online bill payments using integrated processors like Square and Stripe.


  • Though Wufoo forms are safe and encrypted, they do not explicitly state that they are HIPAA compliant. Well, it might not be well suited for sharing patient information.

6. Templates


  •  You get over 1000+ versatile lists of pre-built templates that fit your varied requirements. Plus, they are e-signatures compatible. That’s not it; you can even access PDF templates!


  • Wufoo has a slightly small library with over 400+ form templates.
  • Compared to Jotform, you might find it less diverse when it comes to your requirements and needs.

7. Integration


The platform has over 100+ categories of integrations. Check out their website if you want a detailed list of Jotform integrations. Here, I’ll add some of the most important ones that might help you:

  • For CRM, they have HubSpot, Zendesk, and Salesforce, to name a few big players.
  • For payment, there is Square, PayPal Business, PayPal Personal, Stripe, and Authorize.Net
  • When it comes to communication, Slack


Wufoo has 2000+ integrations that span across various categories. If you want a comprehensive list, check their website.

  • For Communication, they have Teamchat, Campfire, and Fleep, to name a few.
  • For CRM, CustomerGauge, Tribus CRM, and Bigin.
  • Stipe and PayPal for payment.

8. Security

Either way, your data is in safe hands!


  • The forms are protected by a strong 256-bit SSL connection, which guarantees top-notch data transfer protection and is supported by a SHA256 Certificate.
  • That’s not it. The submission data receives additional safeguarding with RSA 2048 encryption at the user’s end, followed by secure storage on our servers. A double-lock system!
  • The platform also offers the highest level of security for credit card transactions with PCI DSS Service Provider Level 1 compliance.


  • Wufoo, backed by SurveyMonkey, employs top security resources, including advanced hardware and a dedicated team. Plus, their servers are housed in a SOC 2, Type II audited data center in the US, equipped with surveillance, biometrics, and redundant systems.
  • The platform follows stringent coding practices, monitoring sessions, isolating accounts, and regularly reviewing code for vulnerabilities.
  • Data is transmitted via 256-bit SSL, encrypted, and stored securely. Wufoo offers encrypted data storage and robust backup procedures.

Was this comparison clear enough? Before you go, I have a solution if you want a perfect alternative for Jotform and Wufoo.

If you want the best of both worlds, perhaps you can try SurveySparrow.

Don’t take my word for it! Let me give you enough reasons to back this up.


Why is SurveySparrow a Better Alternative?

SurveySparrow stands out by offering a dual-mode survey experience. You get both chat-like surveys and conversational forms. Moreover, it is introduced to simplify the form-building process by introducing innovative features beyond conventional survey building.

homepage of surveysparrow-one-of-the-best-online-survey-tool

Key Features

  • Conversational interface: It can’t get easier than this. You can create conversational forms and chat-like surveys with the drag-and-drop interface.
  • Single Page Forms: Simplify form completion with SurveySparrow’s single-page forms, allowing users to navigate questions seamlessly without feeling overwhelmed by lengthy forms.
  • 1000+ Templates: Save time with ready-made templates for surveys, feedback, and registrations, covering all your needs.
  • HIPAA Compliance: SurveySparrow is HIPAA compliant, and users can collect sensitive data securely. It employs Advanced Encryption Standard (AES) with 256-bit keys for data encryption both in transit and at rest.
  • Integrations: SurveySparrow integrates with various third-party apps, including Google Sheets, HubSpot, Mailchimp, and Zendesk, to name a few.
  • CX Module: Understand your customers better with the CX module, offering NPS, CSAT, and CES surveys to improve their experience.
  • White Label Surveys: Design surveys to match your brand with extensive theme and branding options. This includes custom fonts, colors, logos, and backgrounds. Make it your own!

G2 rating: 4.4/5

Capterra Rating: 4.4/5


Pricing PlansStarting PriceFeatures
Basic Plan$19Multiple question types and basic features
Business Plan$79Advanced features
Professional Plan$249Additional features
CX Suite$249NPS, CSAT, CES surveys- measuring customer loyalty, satisfaction, and effort scores
360 AssessmentsCustom QuoteResearch-backed question banks, advanced performance analytics, and group reports
Reputation Management$0Limited free version; $79 for full features

So, why don’t you give it a try?

Let’s end this with a bang, shall we?

Table of Comparison: SurveySparrow vs Jotform vs Wufoo

Unique FeatureConversational forms, AI form builderConditional logic, extensive customization optionsIntegration with third-party applications
Ease of UseIntuitive interface, User-friendlyDrag-and-drop form builderSimpler interface
Starting PriceFree plan available. Basic Plan Starts at $19/ monthFree plan open, paid plans start at $34/monthFree plan available, paid plans start at $14/month
Suitable ForSmall to large businessesMedium to large businessesSmall businesses

Wrap Up!

Yes, just like any comparison, Jotform vs Wufoo also doesn’t have a winner. It’s just not viable to deem one as the best among the lot. Choose the one that perfectly fits your budget and varied form-building needs, and that’s your winner.

Each platform has its strengths and weaknesses. Carefully consider the points, compare the features, and make your decision.

And hey, if you have any queries on SurveySparrow, feel free to reach out!

Happy Exploring!

Kate Williams

Content Marketer at SurveySparrow

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