SurveySparrow – Best for Conversational Survey

Image Source: SurveySparrow
The customer-driven market today demands feedback collection across multiple channels. SurveySparrow emerges as the ideal solution for businesses that want to involve customers through a unified omnichannel approach. The platform stands out by creating conversational, chat-like surveys that boost response rates by up to 40% compared to traditional surveys.
SurveySparrow key features
SurveySparrow delivers complete omnichannel capabilities that let you collect feedback from almost anywhere:
- Conversational Interface: Creates engaging, chat-like surveys that feel more like a friendly conversation than a formal questionnaire.
- Multiple Survey Types: Offers classic form-like surveys, chat surveys, NPS surveys, CSAT surveys, CES surveys, and 360° assessments all under one platform.
- Offline Survey Collection: Gather responses even without internet connectivity through their offline survey app – perfect for field research or remote locations.
- Mobile-First Design: All surveys are fully responsive and optimized for mobile devices, ensuring a smooth experience whatever the screen size.
- Rich Media Support: Easily embed videos, images, GIFs, and emoticons to make your surveys more interactive and engaging.
- AI-Powered Features: The AI Survey feature generates surveys in seconds with up to 10 questions, covering multiple question types including rating scales and open-ended questions. This feature launched recently.
- Robust Analytics: Immediate reporting with graphical representation, cross-tabulation capabilities, and executive dashboards for visualizing data.
SurveySparrow also has a ticket management system that turns survey responses into applicable information, which helps close the feedback loop quickly. The platform connects with over 1500 tools like Salesforce, HubSpot, Slack, and many more.
14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached
SurveySparrow pros and cons
Pros:
- Easy-to-use interface with drag-and-drop functionality – rated highest for ease of use on G2Crowd.
- Conversational format boosts response rates substantially – customers typically see a 40% increase.
- Complete customization options including custom CSS, HTML, and white-labeling capabilities.
- Support for over 130 languages enables global feedback collection.
- AI-powered features for survey creation and analysis save time.
- Complete dashboard with multiple visualization options including vertical bar charts, horizontal bar charts, stacked charts, and trip charts.
Cons:
- Small teams might find the pricing structure expensive as their needs grow.
- Lower-tier plans offer fewer customization options.
- Per-user pricing on certain plans can become costly for larger teams.
- Audience purchase options lag behind some competitors.
- No PayPal integration exists, though Stripe payment integration works well.
SurveySparrow pricing
SurveySparrow's pricing plans fit different needs:
- Free Plan: Limited features with 50 responses per month and 3 active surveys.
- Basic Plan: Starting at $19/month for 2,500 responses per year, has display logic and skip logic.
- Starter Plan: $39/month for 15,000 responses per year with survey translation and email embedding.
- Business Plan: $79/month for 50,000 responses and 3 users with custom branding and workflows.
- Professional Plan: $249/month for 100,000 responses, 5 users, sentiment analysis, and HIPAA compliance.
- Enterprise Plan: Custom pricing for large organizations with advanced security needs.
The platform offers special pricing for startups ($500 for $200,000 in credits), educational institutions (50% discount for students), and non-profit organizations (15% off).
SurveySparrow best use case
Gathering feedback across multiple channels makes SurveySparrow shine. Customer success stories highlight these ideal scenarios:
Retail and e-commerce businesses see remarkable results. Decathlon increased their feedback rates from 10% to 45% using SurveySparrow's omnichannel approach. The platform helps track Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) at the same time.
Pechanga Resort achieved a 40% increase in feedback collection, which improved their ROI and customer engagement. Companies with field operations like Landscapes Golf saw their survey response rates jump by 60%.
Product teams find it easier to collect feedback throughout the customer's experience. The platform creates targeted micro-surveys that work perfectly for product development feedback. It also helps conduct quality assurance surveys in manufacturing and gather new amenity feedback in universities.
Companies that want to eliminate data silos benefit the most. Centralizing all survey data in one platform removes accuracy issues that come from scattered data collection methods.
Why not try SurveySparrow for your omnichannel survey needs? Their 14-day free trial includes all features without commitment, so you can see if it fits your business needs.
14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached
ProProfs Survey Maker – Best for Email-Based Surveys
Image Source: ProProfs Survey Maker
Email surveys are the foundations of feedback collection for many businesses because they reach customers directly and get people to participate. ProProfs Survey Maker stands out as an exceptional choice for email-based surveys. The platform offers powerful tools that help you capture customer feedback effectively through email.
ProProfs Survey Maker key features
ProProfs Survey Maker has email-focused capabilities that make feedback collection smooth:
- AI Survey Generator: Simply tell ProProfs AI your survey topic and objectives, and watch as it generates a complete, high-quality survey instantly.
- Email Distribution System: Send surveys directly from the platform without leaving your dashboard, which makes large-scale outreach simple.
- 1,000,000+ Ready Questions: Access a vast library of pre-written questions to build professional surveys quickly.
- 20+ Question Types: Choose from various formats including multiple-choice, NPS scale, checkboxes, ranking, slider and more to collect specific types of feedback.
- Skip Logic/Branching: Create personalized paths through your survey based on previous answers to improve completion rates.
- Survey Re-invites: Send automatic reminders to boost response rates from non-respondents.
- Multilingual Support: Create surveys in over 90 languages to reach diverse audience segments.
The platform also offers robust customization options. You can add your brand elements, custom themes, and multimedia elements like images and videos to your email surveys.
ProProfs Survey Maker pros and cons
Pros:
- User-friendly drag-and-drop interface with no coding required
- Exceptional ease of use with a 4.8/5 rating from verified users
- Complete question library for quick survey creation
- Up-to-the-minute data analysis and response tracking
- Surveys work seamlessly across all devices
- White-labeling options maintain brand consistency
- Many integration options with tools like Mailchimp, Constant Contact, and Salesforce
Cons:
- Free version has a 50-response monthly limit
- Some users say the interface looks dated compared to newer options
- Basic plans have fewer advanced logic options
- Mobile survey display sometimes has issues on certain devices
- Feature-based pricing can get expensive as needs grow
ProProfs Survey Maker pricing
ProProfs has flexible pricing plans for different business needs:
- Free Plan: Forever free with 50 responses and 500 email sends monthly, includes all premium features
- Essentials Plan: $19.99 per 100 responses monthly, includes 5,000 email sends and dedicated onboarding manager
- Higher Volume Plans: Custom pricing for organizations that just need 1,000+ monthly responses
Each plan comes with essential features like branching logic, skip logic, branding options, data export, multi-lingual surveys, reports, analytics, and email notifications.
ProProfs Survey Maker best use case
Customer testimonials and feature analysis show ProProfs Survey Maker excels in these email-based survey scenarios:
The platform works perfectly for customer satisfaction measurement. It has templates designed to capture CSAT, NPS, and other key metrics through direct email campaigns. The California Department of Public Health used ProProfs to streamline feedback collection and automate certificate distribution, which saved lots of administrative time.
Market research surveys become easier, especially when you target specific demographic segments. You can send targeted surveys to email lists and analyze results with built-in analytics to learn about market trends.
Educational institutions find great value in ProProfs for course evaluations and academic research. A director of technology at Touro College gave an explanation about the platform's simplicity: "I am most impressed with the product. It is simple to use. Everyone should give it a try!"
The platform also works well for event feedback collection. Specialized templates and email distribution features make post-event surveys simple. You can reinvite participants who haven't responded to maximize completion rates.
ProProfs stands out with its 24/7 human support through phone, chat, and email. This level of support is rare in the industry, especially for email survey troubleshooting.
Jotform – Best for Customizable Form Design
Image Source: Jotform
Businesses need flexible form design to collect data efficiently while keeping their brand consistent. Jotform stands out by offering unmatched customization options that let you create forms matching your brand identity perfectly.
Jotform key features
Jotform's customization tools make it the top choice for businesses that need highly tailored forms:
- Form Designer: The user-friendly design tool has extensive customization options including colors, styles, themes, and layouts in one convenient interface.
- Drag-and-Drop Builder: You can create and modify forms without coding knowledge through a simple drag-and-drop interface.
- Advanced Form Designer: Users who need more control can access deeper customization including custom CSS injection and individual element design.
- Form Themes: You'll find a huge library of pre-designed themes to quickly apply professional styling to your forms.
- Custom CSS Capabilities: Your own CSS code gives complete control over your form's appearance.
- Video Form Backgrounds: Adding video backgrounds to your forms needs just a YouTube link.
- Collaborative Forms: Team members can work together on form design through collaboration links.
My experience with Jotform shows its form styling options really shine. The platform lets you adjust everything from label alignment to button styles, so your forms match your brand perfectly.
Jotform pros and cons
Pros:
- Over 10,000 pre-built templates save hours of design time
- More than 350 widgets and extensive form elements boost functionality
- Over 100 third-party service integrations expand form capabilities
- Forms work naturally across all devices
- No-code app builder creates downloadable form-based applications
- 40+ payment gateways including PayPal, Square, and Stripe
- White labeling options maintain consistent branding
Cons:
- Beginners need time to master Advanced Designer
- Free plan only allows 5 forms and 100 monthly submissions
- Some features show occasional glitches
- Mobile responsiveness varies sometimes
- Advanced security features require higher-tier plans
Jotform pricing
Jotform's tiered pricing balances features and affordability:
- Starter (Free): 5 forms, 100 monthly submissions, 100MB storage, includes Jotform branding
- Bronze: USD 34.00/month (billed annually), 25 forms, 1,000 monthly submissions, 1GB storage, no branding
- Silver: USD 39.00/month (billed annually), 50 forms, 2,500 monthly submissions, 10GB storage
- Gold: USD 99.00/month (billed annually), 100 forms, 10,000 monthly submissions, 100GB storage, includes HIPAA compliance features
- Enterprise: Custom pricing with unlimited usage, multi-user platform, dedicated support, and advanced security features
Nonprofits and educational institutions get a 50% discount on all paid plans.
Jotform best use case
My experience and analysis show Jotform's customizable form design works best in several specific scenarios:
Businesses with strict branding guidelines benefit the most. The platform's white labeling and extensive design controls help forms combine smoothly with your brand identity. A business owner from G2 shared, "I love that Jotform allows me to create custom branded forms that match my website perfectly".
Companies collecting complex data thrive with Jotform. Forms adapt based on responses through conditional logic, which creates a smoother user experience. Letterbox Doughnuts transformed their ordering process and said "We just wouldn't have been in business or been able to do what we do without Jotform".
Healthcare providers need HIPAA compliance, and Jotform's Gold plan delivers. Medical practices can safely collect patient information while following regulations thanks to enhanced security features and data encryption.
Educational institutions use Jotform's collaborative features to collect data efficiently. Schools and universities find custom form solutions more accessible with the 50% education discount.
Jotform offers many capabilities beyond form design. However, its customization options remain the most impressive feature, making it my top choice for businesses that need flexible form design.
SurveyMonkey – Best for Professional Survey Templates
Image Source: SurveyMonkey
Professional survey templates can transform average data collection into exceptional insights. SurveyMonkey leads the field with its rich library of expert-designed templates that help companies gather valuable data without building surveys from scratch.
SurveyMonkey key features
SurveyMonkey offers an impressive range of template-focused capabilities:
- Template Library: A collection of hundreds of customizable templates created by survey experts for customer satisfaction, employee engagement, and market research.
- AI-Powered Builder: Build with AI helps you create quality surveys in less than a minute - just enter a prompt and watch it generate a complete survey with suitable question types.
- Expert Question Bank: Hundreds of certified questions sorted by category, including questions that let you measure your results against industry standards.
- Theme Designer: Make your surveys match your brand with professional themes, fonts, colors, logos, and custom URLs.
- Advanced Logic: Skip logic and question branching create personalized survey paths that improve respondent experience.
- Mobile Optimization: Every template works naturally across all devices.
SurveyMonkey's templates have saved me hours of work during my market research projects. Their expert-designed templates ensure proper question formatting and help avoid common survey design mistakes.
SurveyMonkey pros and cons
Pros:
- Templates crafted by experts following survey best practices
- Simple to use with a 4.6/5 rating from over 10,000 users
- Up-to-the-minute data analysis and dashboards
- More than 25 question types to collect varied data points
- SurveyMonkey Genius provides AI-powered survey design feedback
- Works with 200+ tools including Microsoft Teams, Google Drive, and Mailchimp
Cons:
- Free plan limits you to 10 questions per survey and 40 responses
- You need paid plans for data export
- Costs more than similar tools
- Basic plans have fewer customization options
- Advanced features take time to master
SurveyMonkey pricing
SurveyMonkey's tiered pricing fits different needs:
- Basic (Free): Create unlimited surveys with up to 10 questions each and collect up to 40 responses per survey
- Individual Plans:
- Standard Monthly: $39.00/month with unlimited surveys and up to 1,000 responses/month
- Advantage Annual: $32.00/month (billed annually) with 15,000 responses/year and advanced features
- Premier Annual: $99.00/month (billed annually) with 40,000 responses/year and phone support
- Team Plans:
- Team Advantage: $30.00/user/month (starting at 3 users, billed annually) with 50,000 responses/year and team features
- Team Premier: $75.00/user/month (billed annually) with advanced team tools
- Enterprise: Custom pricing with unlimited surveys, advanced security, and dedicated account support
Academic institutions receive substantial discounts that make SurveyMonkey available for research projects.
SurveyMonkey best use case
My experience shows SurveyMonkey's professional templates shine in several areas:
Marketing research teams get great value from industry-specific templates. The platform serves 98% of Fortune 500 companies for market research, concept testing, and brand awareness measurement.
Educational institutions rely on SurveyMonkey for course evaluations and academic research. The platform provides specialized templates for student satisfaction, course feedback, and faculty evaluations.
Event planners use event-specific templates to collect attendee feedback, track RSVPs, dietary needs, and measure post-event satisfaction.
HR departments employ these templates for job candidate evaluations, employee engagement surveys, and performance reviews.
Companies that want professional survey design without hiring market research consultants will find SurveyMonkey's template library a great way to get reliable, actionable data for almost any purpose.
Sogolytics – Best for Data Visualization and Reports
Image Source: Sogolytics
Data visualization helps turn complex survey results into applicable information. Sogolytics excels here by providing powerful analytics and reporting tools. These tools help businesses understand feedback data through impressive visual representations.
Sogolytics key features
Sogolytics provides complete visualization and reporting capabilities that make data interpretation simple:
- Advanced Reporting Module: The system processes your data fast and creates a wide range of professional charts and graphs. You can save, download, and share reports by email to work together smoothly.
- Diverse Report Types: You get 13+ report options including Omni Report, Text Analysis, Advanced Frequency, Response Table, Segmentation, and Statistical reports.
- Real-Time Results: The platform shows instant, live reports that update as responses come in. This helps you spot trends and identify patterns right away.
- Customizable Visuals: You can create detailed survey insights with customizable features. Change colors, alter styles, and pick from many graphs and charts to show your data exactly as you imagine.
- Cross-Tabulation: You can line up multiple data sets side-by-side in table or graph format. This makes analysis simple and shows relationships between multiple variables.
- Canvas Feature: The system lets you combine charts from different surveys into one document. This saves time and eliminates manual cutting and pasting.
My experience shows Sogolytics' "Filter Manager" tool works great. It lets you create condition-based filters to fine-tune your analysis and get deeper insights.
Sogolytics pros and cons
Pros:
- Simple to use, which makes survey creation and response management easy
- Reporting function rates higher than many competitors
- Survey Calendar feature stands out from other tools
- Survey merging capability helps track surveys over time
- EU Safe Harbor Compliant with strong security standards
Cons:
- Display logic works with only one previous question
- Question movement with display logic can break survey flow
- New users face a steep learning curve
- Fewer integration options than some competitors
- Updates sometimes cause disruptions
Sogolytics pricing
Sogolytics has several pricing tiers that fit different needs:
- Basic Plan: Free forever with limited features
- Plus Plan: USD 299.00 per year with 1,500 responses per month
- Pro Plan: USD 480.00 per year with unlimited responses, advanced skip logic, and matrix questions
- Premium Plan: USD 1,188.00 per year with phone-based onboarding and 24/7 email support
- Enterprise Plan: Custom pricing with API access and additional features
Organizations can pick a plan that matches their budget and needs, and upgrade later as they grow.
Sogolytics best use case
Sogolytics works best for organizations that need sophisticated data analysis and visualization. Here's where it shines:
Financial institutions use it to analyze customer feedback from multiple touchpoints. They can see trends over time and improve their services.
Educational institutions benefit from its strong reporting capabilities. They collect student feedback and evaluate how well courses work.
Healthcare organizations monitor patient satisfaction through dynamic dashboards. Visual reports highlight areas that need improvement.
Market researchers love the platform's ability to combine surveys. They can create complete visualizations that show patterns in different data sets.
Without doubt, Sogolytics stands out among Formbricks alternatives. Teams that want to turn complex survey data into clear, compelling visual stories will find it invaluable for decision-making.
UserZoom – Best for Multi-Channel Survey Distribution
Image Source: UserTesting Knowledge Base
Getting your surveys out through multiple channels can boost your reach and response rates. UserZoom stands out as an exceptional tool that lets businesses deploy surveys through different touchpoints at once.
UserZoom key features
UserZoom has impressive capabilities that help distribute surveys through multiple channels:
- Versatile Distribution Engine: Their machine-learning-powered system helps you find the right audiences using over 200 demographic filters for any test type.
- Multiple Survey Methods: Combine usability testing, surveys, information architecture testing, and more for a complete research.
- Omnichannel Invitations: Send study invites through live intercepts, email, text, Slack, or social media channels.
- International Research: Support for recruitment in over 100 countries enables global feedback collection.
- Automated Scheduling: The platform automatically sends study invites and reminders to participants, which reduces administrative tasks.
- Security Compliance: Enterprise-level security with SOC 2 Type II certification, GDPR, and HIPAA compliance protects sensitive data.
The platform's ability to naturally combine different research methods in one place makes it valuable for collecting consistent data across channels.
UserZoom pros and cons
Pros:
- Extensive testing methods create a complete research ecosystem
- Strong data tracking and recording capabilities provide detailed insights
- Exceptional professional services support from PhD-level researchers
- Platform evolves with regular improvements
- Flexible participant recruitment options from various sources
Cons:
- Pricing structure is nowhere near as affordable as alternatives
- Some interface elements need improvement
- Learning curve is steep for those new to UX research
- Extension or app installation needed for certain study types
- Pricing information lacks transparency
UserZoom pricing
UserZoom has several pricing plans, but exact figures aren't public:
- Quick Start Plan: Made for small teams with simple features like usability testing and automated participant recruitment
- Enterprise Plan: Suits cross-collaborative teams that need complete research capabilities
- Fair Usage Policy: Limits include one live study per day on average per month and restrictions on unmoderated studies
Third-party reports suggest enterprise costs range from $25,000 to $100,000 yearly based on needs and scale.
UserZoom best use case
UserZoom works best for organizations that need:
First, complete international research through multiple channels. The platform's global reach suits businesses targeting markets worldwide.
Second, enterprises with cross-functional teams benefit from UserZoom's collaborative features. Team members can join sessions in the virtual observation room without disrupting participants.
Third, organizations doing continuous research throughout product development value UserZoom's versatile methods that adapt to different research phases.
Companies looking to implement a structured, enterprise-grade approach to multi-channel user research will find UserZoom's strong capabilities worth the investment.
QuestionPro – Best for Market Research Insights
Image Source: QuestionPro
Market research needs sophisticated tools to extract meaningful insights from complex data. QuestionPro stands out with its complete research capabilities that are designed for professional market analysis.
QuestionPro key features
QuestionPro offers advanced market research functions that analysts will find valuable:
- Advanced Research Methods: Access to sophisticated techniques like conjoint analysis, MaxDiff scaling, and A/B testing for nuanced data collection
- Community Management Platform: Build and maintain dedicated research communities to gather ongoing feedback
- Vast Respondent Network: Choose from 22+ million respondents for targeted market research studies
- Sentiment Analysis: AI-powered text analytics to classify feedback as positive, negative, or neutral
- Panel Management: Build and manage research panels with targeted segmentation for consistent data
QuestionPro pros and cons
Pros:
- Strong tools to flag and review poor-quality or fraudulent responses
- Auto-focus mode on matrix questions improves respondent's experience
- Efficient analytical dashboard creation using BI visualization tools
- A dedicated customer support manager provides customized assistance
Cons:
- Learning advanced features takes more time
- The interface sometimes feels outdated compared to newer alternatives
- Users can't view custom variables across different report types
- Non-technical users find the data import process challenging
QuestionPro pricing
QuestionPro's tiered pricing matches different research needs:
- Essentials: Free plan with 200 responses per survey and simple features
- Advanced: USD 99.00 per user monthly (billed annually) with 25K responses yearly
- Team Edition: USD 83.00 per user monthly (billed annually) for 5+ users with 100K responses
- Research Suite: Custom pricing for 10+ users with advanced research tools
QuestionPro best use case
QuestionPro excels at serving organizations that need in-depth market research capabilities. Case studies show the platform's effectiveness in several areas:
Large enterprises conduct complex market segmentation studies with its advanced analytical capabilities.
Research agencies employ QuestionPro for client projects and appreciate how it identifies trends and patterns with complete reporting tools.
Academic institutions use the platform for scholarly research and benefit from special pricing and strong methodological options.
QuestionPro combines sophisticated research methods with powerful analytics to help organizations get applicable market information.
14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached
Comparison Table
Tool | Best For | Key Features | Starting Price | Notable Pros | Notable Cons |
---|---|---|---|---|---|
SurveySparrow | Omnichannel Survey | • User-friendly Interface • Multiple Survey Types • AI-Powered Survey Generation • Offline Collection | Free Plan (50 responses/month) | • 40% higher response rates • 130+ languages support • Complete integrations (1500+) | • Expensive for growing teams • Limited customization in lower tiers |
ProProfs Survey Maker | Email-Based Surveys | • AI Survey Generator • 1M+ Ready Questions • 20+ Question Types • Survey Re-invites | Free (50 responses/month) | • 4.8/5 user rating • 24/7 human support • Complete integration options | • Simple interface • Limited advanced logic options |
Jotform | Customizable Form Design | • Advanced Form Designer • Custom CSS Support • Video Backgrounds • Shared Forms | Free (5 forms, 100 submissions) | • 10,000+ templates • 350+ widgets • 40+ payment gateways | • Steep learning curve • Inconsistent mobile responsiveness |
SurveyMonkey | Professional Survey Templates | • Expert Template Library • AI-Powered Builder • Expert Question Bank • Theme Designer | Free (10 questions, 40 responses) | • Used by 98% of Fortune 500 • 25+ question types • 200+ integrations | • Limited free plan • Higher pricing than competitors |
Sogolytics | Data Visualization | • 13+ Report Types • Immediate Results • Cross-Tabulation • Canvas Feature | Free (Simple features) | • Superior reporting functions • Unique survey merging • Strong security standards | • Complex display logic • Steep learning curve |
UserZoom | Multi-Channel Distribution | • 200+ Demographic Filters • Multiple Survey Methods • Global Recruitment • Automated Scheduling | Custom (Enterprise-level) | • Complete research tools • PhD-level support • Regular platform updates | • High cost • Complex interface |
QuestionPro | Market Research | • Advanced Research Methods • Community Management • 22M+ Respondent Network • Sentiment Analysis | Free (200 responses/survey) | • Strong quality control • BI visualization tools • Dedicated support manager | • Dated interface • Complex data import |
Conclusion
The right survey tool can transform how you collect and act on feedback. Each Formbricks alternative shines for different needs: SurveySparrow for omnichannel reach, ProProfs for email research, Jotform for flexible design, SurveyMonkey for polished templates, Sogolytics for visuals, UserZoom for multi‑channel studies, and QuestionPro for analytics-driven decisions. Choosing the best fit can save hours and significantly lift response rates.
If omnichannel feedback is your priority, SurveySparrow is worth a close look—its conversational approach can boost completions by up to 40%, improving data quality fast. Set a shortlist based on budget, technical requirements, and integrations, then trial the top contenders. Hands-on testing beats specs and reviews, helping you find the tool that aligns perfectly with your feedback strategy.