Looking for Brandwatch alternatives? You're not alone. With Social media shaping how 90% of consumers are keeping with trends and culture, picking the right social listening tool is important. If you’re looking for Brandwatch alternatives, you already know why social listening is the way to keep your business one step ahead. 

Brandwatch delivers complete social media listening and advanced analytics, but prices start at $1,000 monthly for just 10,000 mentions. With that, many brands are left asking: Is there a smarter option? The answer is YES! In fact, we’ve found 11 of them. 

Better news is that several competitors offer similar or better features at much lower prices. Brand24, to name just one example, has three pricing plans starting at $49 monthly while monitoring Instagram, Twitter, Quora, YouTube, Reddit, TikTok, and Twitch.

We’ve done the research and the testing to bring you the 11 powerful alternatives that don't burn a hole in your pocket. Talkwalker taps into over 150 million sources, while Sprout Social earned its spot as a Leader in the 2024-25 IDC MarketScape for social marketing platforms. On top of that, platforms like Statusbrew match Brandwatch's features at half the cost for the same number of social channels and capabilities.

This is your guide to smarter choices, better features, and real ROI in 2025.

SurveySparrow

Image Source: SurveySparrow

Need something better than regular social media monitoring? SurveySparrow stands out as a unique Brandwatch alternative that blends social listening with powerful survey features and reputation management.

SurveySparrow Key Features

SurveySparrow's Reputation Management tool gives you detailed monitoring capabilities throughout your digital space. The platform's dashboard combines reviews from over 100 platforms into one central hub. This means you won't miss any customer feedback or brand mentions.

The AI-powered sentiment analysis comes in handy when you have subtle tones, sarcasm, and emojis to interpret. This helps gauge overall brand perception. The technology reveals not just customer comments, but their true feelings.

SurveySparrow also has proactive crisis detection that warns you about any negative spikes or even unexpected trends before they become major problems. You'll get personalized alerts through email or Slack about potential reputation threats.

The ticket management system turns critical feedback into useful tasks. You can:

• Route feedback to appropriate team members
• Create priority-based tickets based on sentiment or topic
• Track resolution from start to finish

SurveySparrow's CogniVue is an AI-driven text analytics tool that gets deeper insights through root cause analytics and finds hidden patterns. This advanced feature spots underlying issues that might not be obvious.

SurveySparrow Pros and Cons

Pros:

• Combines traditional monitoring with survey features
• Detailed social media management with strong sentiment analysis
• Clean dashboard that organizes information clearly
• Quick ticket creation from negative feedback for fast resolution
• 90% survey completion rate shows improved relationships

Cons:

• Can get pricier for larger teams with per-user pricing
• Basic plan limits you to 5 social profiles
• Advanced features only available in higher-tier plans

Basic plan costs USD 19.00/month (yearly billing) with 2,500 responses and 1 user. The business plan at USD 79.00/month has 50,000 responses and 3 users. Larger organizations can check out SurveySparrow's specialized CX plans from USD 199.00/month.

Want to monitor your online presence easily? Try SurveySparrow's reputation management tool to see reviews from dozens of platforms in one dashboard. You can respond to feedback quickly and showcase positive testimonials that build your brand's credibility. Start with a 14-day free trial to test all features before you commit.

Sprout Social

Looking for a versatile social media management platform? Sprout Social is a powerful Brandwatch alternative that helps businesses manage and grow their social presence on multiple networks.

Sprout Social Key Features

This 15-year old all-in-one platform has evolved with the digital world. The platform's core offerings include:

• Smart Inbox: A unified stream to monitor and participate in messages across social networks
• AI-Powered Tools: AI Assist creates engaging post copy quickly, helping teams handle up to 43 posts daily across platforms
• Collaborative Calendar: Teams can view and manage social posts on multiple profiles with Calendar Notes to share context
• Social Listening: Teams can learn about trends and get analytical insights from billions of data points
• Advanced Analytics: Custom data and detailed reports prove social media ROI

The platform connects with Salesforce Service Cloud, Google Analytics, and Tableau to break down internal silos and deliver vital insights.

Sprout Social Pros and Cons

Pros:

• Dashboard organizes information into six distinct areas
• Support for Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and WhatsApp
• Custom inbox views streamline workflow and prioritize messages
• Detailed analytics help understand content performance
• Automated reports deliver to stakeholders

Cons:

• Plans can get pricey, especially for small businesses
• Per-user pricing makes team expansion expensive
• New users face a learning curve
• Users report occasional bugs and system crashes
• Some users mention slow customer service response times

Sprout Social Pricing

Sprout Social comes with four pricing tiers:

• Standard: USD 199.00 per seat/month includes 5 social profiles
• Professional: USD 299.00 per seat/month offers unlimited social profiles
• Advanced: USD 399.00 per seat/month adds enhanced AI features and team tools
• Enterprise: Custom pricing includes white-glove onboarding and priority support

Non-profits receive discounted rates on Professional (USD 239.00) and Advanced (USD 299.00) plans with annual billing.

Best Use Cases for Sprout Social

Businesses that make use of social media for marketing and customer engagement will find Sprout Social valuable. The platform excels at:

• Executive Reporting: Quick quarterly summaries show how social media affects key marketing initiatives
• Content Analysis: Teams learn which content works best for specific goals like alumni donations or product awareness
• Campaign Reporting: Easy isolation of campaign performance identifies top-performing content
• Monthly Reporting: Video strategy improvements and follower growth tracking work across platforms

IDC MarketScape recognizes Sprout Social as a Leader in Social Marketing Software for Large Enterprises. Medium to large businesses seeking robust social media management tools will find a detailed solution in this platform.

Talkwalker

Looking for powerful social listening that covers lots of data? Talkwalker gives brands a detailed solution to learn about consumer behavior in the digital world.

Talkwalker Key Features

Talkwalker's platform stands out because of its Blue Silk™ AI technology that analyzes and spots patterns in your social data. The system watches content on 30+ social platforms and 150 million websites in 187 languages across 196 countries. This gives you exceptional global coverage for your monitoring needs.

The platform shines with its visual listening capability that spots brand mentions in images, videos, and audio. You also get immediate alerts about possible crises, changes in sentiment, and new conversations.

On top of that, Talkwalker's virality maps and conversation clusters help you spot trending topics before competitors do. This lets you create timely content that matters.

Talkwalker Pros and Cons

Pros:

• Better keyword tracking than competitors (9.3 score vs Brandwatch's 8.6)
• Great report exporting with flexible options
• Smarter sentiment analysis that catches sarcasm and irony
• Easy-to-use interface with 8.7 ease of use score
• Visual recognition tech finds 300% more brand mentions than text monitoring alone

Cons:

• LinkedIn tracking has limits
• Some users mention data mining restrictions
• Issues with sentiment tagging reported by reviewers
• Users say the platform can run slow sometimes

Talkwalker Pricing

Talkwalker comes in four tiers with growing data volumes and features:

• Listen: Basic package for core social listening and media monitoring
• Analyze: Doubles data volume and adds social benchmarking
• Business: Enterprise-level intelligence with 12x data volume
• Premium: Full package with 20x data volume

Research shows prices start between USD 1,200 and USD 9,600 yearly. Prices can change by a lot based on data needs and deals.

Best Use Cases for Talkwalker

Talkwalker works best for brands that need to:

• Protect brand reputation with crisis detection and sentiment tracking
• Spot emerging trends using virality maps and topic clusters
• Watch competitors with always-on monitoring
• Study customer feedback from reviews, surveys, and support chats

Medium to large companies with big social media budgets will find Talkwalker perfect for getting deep consumer insights across many channels and formats.

Meltwater

Meltwater, a 2001-old media intelligence company, ranks among the top Brandwatch alternatives with over 27,000 customers worldwide.

Meltwater Key Features

The platform monitors 270,000+ global news sources and 15+ social media channels. It processes more than 500 million new content pieces daily, which helps you stay on top of all relevant mentions.

Notable features include:

• AI-powered tools like Mira Studio that help you understand conversation drivers
• Unlimited keyword search with no restrictions on result volumes
• Custom scoring that weighs mentions based on their importance
• Spike detection to alert you about conversation surges and potential crises
• Visual dashboards that make data interpretation easier with presentation-ready reports

Meltwater Pros and Cons

Pros:

• Very powerful media monitoring that works across multiple channels
• Captures competitor mentions and commercials effectively
• Complete coverage of online and print media
• Tracks campaign performance from beginning to end
• Round-the-clock customer support through chat

Cons:

• New users face a tough learning curve
• Takes time to add new platforms like TikTok
• Data updates can take up to 2 hours, which affects trend monitoring
• Limited newsletter features
• Some users report pushy sales tactics

Meltwater Pricing

The platform comes in three customizable tiers:

1. Essentials - Simple products for smaller teams new to media intelligence
2. Suite - Multiple solutions that work across departments, good for teams of all sizes
3. Enterprise - Tailored solutions with premium services for global organizations

Meltwater doesn't list public prices. Research shows annual costs start from $6,000-$10,000. Simple packages begin at $15,000 yearly for 4 users and 16 social profiles.

Best Use Cases for Meltwater

Meltwater works best for:

• Agencies that need to show campaign ROI and justify client spending
• Research teams that analyze historical data (10 years of news, 15 months of social data)
• PR departments using the Newswire Distribution tool to share press releases
• Competitive intelligence teams that track market positions and strategic moves
• Global organizations looking for unified pricing and contracts across departments

Teams needing deep media intelligence beyond social listening should think over Meltwater. Its complete monitoring of traditional and digital media justifies the premium price tag.

Brand24

Brand24 is a cost-effective social listening tool that serves as a Brandwatch alternative. It monitors mentions from 25 million online sources immediately.

Brand24 Key Features

Brand24 captures conversations in a variety of platforms such as Instagram, Twitter, Quora, YouTube, Reddit, TikTok, Twitch, and Telegram. Here are its standout features:

• Advanced Sentiment Analysis detects emotions behind mentions. This helps you understand not just what people say, but how they feel about your brand
• Context of Discussion shows word clouds that turn many mentions into useful insights
• Real-time Alerts tell you right away when negative mentions appear so you can manage your reputation quickly
• Social Media Reach helps you measure marketing efforts and compare them against competitors
• Influencer Analysis reveals how many influential authors participate in social media discussions

Brand24's AI-powered detection supports 108 languages to help you track mentions that matter most.

Brand24 Pros and Cons

Pros:

• Reports are clean and easy for clients to understand
• Support team responds quickly and solves issues effectively
• Brand Monitoring score (9.3) beats Brandwatch
• Quality of Support (9.5) surpasses Brandwatch's 8.6
• Ease of Use rating (9.2) tops Brandwatch's 8.2

Cons:

• Some spam results or irrelevant mentions show up
• Users say filters need work
• Minor bugs exist (like word cloud going offline sometimes)

Brand24 Pricing

Brand24's pricing works for businesses of all sizes:

• Individual: USD 149.00/month lets you track a small brand with 3 keywords and 1 user
• Team: USD 249.00/month fits startups and small businesses with 7 keywords and unlimited users
• Pro: USD 299.00/month serves growing businesses and small agencies with 12 keywords
• Business: USD 499.00/month meets enterprise and large agency needs with 25 keywords

Brand24 costs about 10 times less than Brandwatch while delivering similar features and insights.

Best Use Cases for Brand24

Brand24 works best for:

• Reputation Management - You can track and respond to untagged mentions that usually go unanswered 96% of the time
• Customer Insights - Learn what customers think about your company and make better decisions
• Hashtag Campaigns - See your reach, engagement, and total hashtag mentions
• Crisis Prevention - Alerts and sentiment analysis catch PR issues early
• Competitor Analysis - Learn about your rivals' strategies, customer feedback, and marketing approaches

Small to medium businesses that want to build strong customer relationships and maintain a positive brand image will find Brand24 both affordable and feature-rich.

Mention

Mention delivers exceptional value as a Brandwatch alternative with detailed tracking capabilities. Brands can get economical social monitoring without compromising quality.

Mention Key Features

Mention's platform tracks over 1 billion sources with up-to-the-minute data analysis. Major social networks, blogs, news sites, forums, and review platforms fall under its monitoring scope. The platform stands out with these capabilities:

• AI-powered sentiment analysis detects neutral, positive, or negative sentiment behind each mention with 82% accuracy
• Emotion detection categorizes seven key emotions to provide nuanced engagement data
• Query building assistant suggests additional keywords, hashtags, and countries to optimize your monitoring
• Boolean search capabilities let you build custom queries using up to 2,000 characters

The platform becomes especially valuable when you have historical data access (up to 2 years in Company plans). This feature helps track long-term trends and conduct detailed analyzes.

Mention Pros and Cons

Pros:

• Great value compared to Brandwatch, with similar capabilities at a fraction of the cost
• Accessible interface makes social monitoring easy even for beginners
• Detailed analytics show reach, volume, sentiment, location, and source
• Has publishing and scheduling features among other monitoring capabilities

Cons:

• Users might face challenges with managing mentions during the original setup
• Higher-tier plans lock advanced features
• Some irrelevant mentions need filtering

Mention Pricing

The platform offers four flexible pricing tiers that suit different business needs:

• Solo: USD 41.00/month - Has 1 user, 5,000 mentions, and 2 simple alerts
• Pro: USD 83.00/month - Scales to 10 users, 10,000 mentions, and 5 simple alerts
• ProPlus: USD 149.00/month - Supports unlimited users, 20,000 mentions, and 7 simple or standard alerts
• Company: Custom pricing - Gives 100,000+ mentions, 10+ alerts of all types, and advanced features

Users can try any plan free for 14 days without a credit card.

Best Use Cases for Mention

Mention excels at:

• Brand monitoring - Understanding online conversations and managing reputation
• Competition analysis - Learning from competitor activities to improve strategies
• Crisis management - Spotting potential risks early to minimize negative effects
• Campaign monitoring - Evaluating marketing initiatives' success

"Mention allowed us to automate media monitoring and get real-time alerts whenever our brand was mentioned online. It saves us hours every week". Small to medium-sized businesses find Mention perfect for enterprise-level monitoring at budget-friendly prices.

Onclusive Social (Digimind)

Looking for a sophisticated Brandwatch alternative that turns complex social data into useful business insights? Onclusive Social (formerly Digimind) might be exactly what you need.

Onclusive Social Key Features

Onclusive Social delivers exceptional coverage on major platforms and tracks hard-to-monitor sources like LinkedIn and TikTok effectively. The platform shines with these capabilities:

• AI-driven sentiment analysis that captures the emotional context behind brand mentions accurately
• Volume predictions that alert you before brand-related posts become viral
• Unlimited social media and web coverage without setup requirements
• 24 months of historical data that enables deep trend analysis
• Customizable dashboards built specifically for crisis management

The platform brings together monitoring for Twitter, Facebook, Instagram, YouTube, and TikTok in one unified dashboard. This gives you a complete view of your brand's digital presence.

Onclusive Social Pros and Cons

Pros:

• Better Paid Campaign Tracking than Brandwatch (8.2 vs 6.7)
• More robust Follower Analysis features (8.3 vs 7.6)
• Enhanced report generation flexibility (8.5 score)
• Equal performance in Social Measurement (8.5)
• Real-time alerts when negative sentiment increases

Cons:

• Basic social media management capabilities
• Needs improvement in Ease of Use (3) and Customer Support (2)
• Users report customization difficulties
• Setup and integration can be challenging

Onclusive Social Pricing

The Pro Media Monitoring package costs USD 4999.00 yearly for 5 users. You can test the platform's features with a free trial.

Best Use Cases for Onclusive Social

Onclusive Social works best for:

• Brand reputation management – You can monitor sentiment and take proactive action
• Crisis prevention – The system sends immediate alerts about negative sentiment spikes
• Influencer identification – You'll find key voices based on location and brand alignment
• Competitive intelligence – The platform analyzes competitor brand stories effectively

The Head of Digital Services at AXA puts it well: "I have to keep a pulse on what competitors are doing, understand customer trends... That's where Onclusive Social comes in".

Hootsuite

Hootsuite serves as a powerful Brandwatch alternative with its centralized social media management dashboard that serves millions of users worldwide.

Hootsuite Key Features

The platform's strength comes from its unified system that connects multiple social accounts (up to 10 in the simple plan). Hootsuite stands out with:

• A detailed content calendar that lets you schedule and publish unlimited posts across networks
• An AI writing assistant (OwlyWriter) that creates captions, content ideas, and hashtags
• A unified social inbox where all direct messages from different platforms come together
• An analytics dashboard with custom reports and industry standards
• Social listening capabilities through Talkwalker that tracks 150 million websites in 187 languages

The platform's integration ecosystem is a big deal as it means that with over 100 apps, it surpasses Brandwatch's 30+ integrations.

Hootsuite Pros and Cons

Pros:

• A user-friendly platform that's easy to learn
• Smart content scheduling with optimal posting time suggestions
• Reliable analytics to measure social ROI
• Team collaboration features with approval systems
• Web tracking tools to monitor conversions

Cons:

• Costs more than similar tools
• Support only available during Eastern time zone business hours
• Dashboard can overwhelm new users
• Credit card needed for free trial
• Few user seats in basic plans

Hootsuite Pricing

The platform has three main pricing tiers:

• Professional: USD 99.00/month (annual billing) for 1 user and 10 social accounts
• Team: USD 249.00/month for 3 users and 20 social accounts
• Enterprise: Custom pricing from USD 739.00/month for 5 users and 50 social accounts

Each plan comes with essential publishing, scheduling, and analytics features. Enterprise customers get additional perks like AI chatbots and Salesforce integration.

Best Use Cases for Hootsuite

Hootsuite works best for:

• Data-driven marketing teams who want organized content strategies
• Medium-sized businesses with dedicated social media staff
• Companies with global reach that need multi-language monitoring
• Businesses tracking ROI across social campaigns
• Organizations that need custom reports for stakeholders

Results can be impressive. A candy manufacturer grew their LinkedIn following 450 times in just two years using Hootsuite.

Sprinklr

Looking for a powerful social media command center? Sprinklr delivers a complete Brandwatch alternative that brings your customer experience management together on one platform.

Sprinklr Key Features

The platform connects with 35+ digital and social channels and uses AI-powered tools to boost your brand's presence. Their unified inbox helps you track audience activity on all platforms at once. The Blue Silk™ AI system reads sentiment and intent in messages, which leads to better responses.

Sprinklr shines with its enterprise-grade customization. You can adapt almost every part of the platform by creating custom fields that match your business requirements. The advanced reporting capabilities come with dashboards you can customize to see detailed insights about brand health and campaign results.

Sprinklr Pros and Cons

Pros:

• Top-tier customization options that enterprises need
• Excellent management team with great customer service
• One platform handles all your social activities
• Resilient listening tools that help you stay proactive
• GDPR compliance keeps information secure

Cons:

• New users face a steep learning curve
• Support takes time to fix technical issues
• Self-service platform adjustments are limited
• Facebook/LinkedIn post tagging doesn't work well
• User interface can overwhelm some people

Sprinklr Pricing

Sprinklr's pricing comes in three tiers:

• Social Media Management Solution: USD 199.00 per seat/month with yearly billing
• SMM and Customer Service Solution: USD 299.00 per seat/month with yearly billing
• Custom Social Media Management Solution: Custom enterprise pricing based on needs

Self-serve plans give you the basic platform setup. The enterprise option unlocks those customization features that users love.

Best Use Cases for Sprinklr

Large organizations managing multiple brands in different markets get the most from Sprinklr. Teams that want to automate social media tasks and create detailed analytics reports find it especially valuable. Microsoft's customer response time improved by 30% with Sprinklr, which also helped them spot future brand advocates.

Sprinklr works best when different departments need unified customer experience management. AkzoNobel UK's story shows this well - they cut response times by 80% using Sprinklr's simplified care center to manage their brands.

Synthesio

Synthesio emerges as a powerful Brandwatch alternative that combines quick social data analysis with tested research methods. This platform works well for those who need market research precision in their social listening.

Synthesio Key Features

The platform's AI-powered trend detection makes it stand out. It doesn't just track simple data spikes but alerts you when conversations and co-mentions show meaningful patterns. You get amazing global coverage with up-to-the-minute data from 195 countries in more than 80 languages.

Synthesio's proprietary Noise Reducer sets it apart. The system automatically filters out irrelevant mentions and leads you to authentic consumer conversations. You'll find a quicker route to understanding through Business Intelligence-style reports that create custom visuals to tackle your complex questions.

Synthesio Pros and Cons

Pros:

• Outstanding support quality (9.3 score versus Brandwatch's 8.6)
• More easy-to-use (8.6 ease of use score compared to Brandwatch's 8.2)
• Better paid campaign tracking features (7.9 versus Brandwatch's 6.7)
• Stronger post performance analysis tools (8.4 compared to Brandwatch's 7.7)

Cons:

• Users need extensive customization
• Coverage gaps in traditional media database
• Some users note it catches only 10% of media mentions compared to alternatives

Synthesio Pricing

Synthesio uses a custom pricing model without published rates. Their subscription plans begin at USD 0.01 per year per user. Enterprise features come with custom pricing options.

Best Use Cases for Synthesio

Synthesio shines when brands need up-to-the-minute competitor analysis to spot product innovation opportunities. The platform helps in trend spotting by revealing important changes in consumer behavior that lead to innovative products.

The platform excels at campaign analysis by showing how and where consumers talk about your initiatives. Its crisis management tools send instant alerts about major changes in sentiment or conversation volume.

SocialPilot

Looking for a budget-friendly social media management tool? SocialPilot gives you powerful scheduling features as a Brandwatch alternative at a much lower cost than Hootsuite and Buffer.

SocialPilot Key Features

SocialPilot connects you to all major social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok. Here's what makes it stand out:

• Content calendar management lets you schedule up to 500 posts with bulk uploading
• Team collaboration streamlines content approval
• Custom Facebook branding boosts visibility by using your brand name instead of SocialPilot's
• Social inbox helps you manage comments and messages across platforms
• AI content creation assistant creates engaging posts with relevant hashtags

The platform's easy-to-use interface means you can get started quickly, whether you're new to social media management or a seasoned pro.

SocialPilot Pros and Cons

Pros:

• Great value compared to other tools
• Clean interface that's easy to navigate
• Reliable analytics and reporting tools
• Quick bulk scheduling with image uploads
• Support team responds quickly

Cons:

• Video upload options need improvement
• Some plans don't include Instagram analytics
• No alerts when queued posts fail
• Missing WordPress and other integrations

SocialPilot Pricing

SocialPilot comes with four main pricing options:

• Essentials: USD 30.00/month includes 7 social accounts and 1 user
• Standard: USD 50.00/month covers 15 accounts and 3 users
• Premium: USD 100.00/month gives you 25 accounts and 6 users
• Ultimate: USD 200.00/month handles 50 accounts with unlimited users

You can try any plan free for 14 days without entering your credit card details.

Best Use Cases for SocialPilot

Small and medium-sized businesses and agencies managing multiple client accounts will find SocialPilot especially useful. Marketing agencies love its white-label reporting and client management features that don't require sharing credentials. The platform's affordable pricing and bulk scheduling make it perfect for solopreneurs and small teams too.

Comparison Table

Detailed Comparison of Brandwatch Alternatives 2025

Conclusion

You don’t need to overspend to stay ahead in social listening. Tools like SurveySparrow and Brand24 offer really powerful monitoring and reputation management features at a fraction of Brandwatch’s cost, starting as low as $19/month. For broader media coverage, platforms like Talkwalker or Meltwater provide premium insights, though at higher price points.

Several alternatives even outperform Brandwatch in key areas. Surveysparrow's monitoring score of 9.3 is a clear example, while Mention shines with user-friendly analytics. For businesses focused on agility and ROI, these tools provide a compelling edge.

If you’re looking for a well-rounded solution that combines social listening, feedback collection, and customer experience tracking, SurveySparrow’s reputation management tool is worth exploring. Try the 14-day free trial and that’ll give you a hands-on look at how it streamlines insights from 100+ platforms into one dashboard.

Start smarter. The right tool doesn’t just save costs but gives you clarity.