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10 Best AI Tools for Business (With Free and Paid Tools)

Kate Williams

Last Updated:  

6 May 2024

10 min read

Using AI tools for business can drastically change the way your organization works!

Don’t take my word for it. Let statistics speak for themselves!

A study by McKinsey claims that AI can add a shocking $25.6 trillion to the world’s economy! That’s not it! PWC found that nearly 73% of US-based businesses use Artificial Intelligence in their operations!

Shocked? So was I.

But why stop here? The team and I tested a few of the best tools that will be handy for you.

Feel free to jump to the detailed list of tools if you’re in a hurry…

So, the research is done! All you need to do is take your pick! 

Here’s a table for a quick sneak peek:

ToolType of ToolSuitable forWhy
SurveysparrowAI SurveyBusinesses of all sizes and typesOffers AI-Builder, AI-powered Text Analytics
JasperContent CreationMarketing, AdvertisingStreamlines content creation & maintains brand standards
Fireflies.aiMeeting AssistantBusinesses with frequent meetingsAutomates meeting transcription & enhances collaboration
Otter.aiTranscriptionBusinesses with meeting-heavy workflowsProvides real-time transcription & summarization for meetings
CrayonCompetitive IntelligenceBusinesses tracking competitorsMonitors competitor activities & provides strategic insights
DALL·E 2Image GenerationMarketing, DesignGenerates unique images from text descriptions
Notion AIProductivityBusinesses using the Notion platformEnhances productivity & automates tasks
GrammarlyWriting AssistantBusinesses valuing clear communicationEnhances written communication with grammar & spell-checking
ZapierAutomationBusinesses of all sizesStreamlines workflows, connects apps, and automates tasks
Chatspot.aiConversational CRMSales, Marketing TeamsIntegrates with CRM systems to enhance productivity

What to Look for in an AI Tool for Business?

Before that, there’s one thing you need to be clear about…

What’s an AI tool?
AI tools are software sets that use machine language learning techniques to boost a business’s productivity.
This helps them understand customer behavior patterns and predict future trends.

It’s more like a way to be ahead of the game! When we talk about machine learning in business intelligence, it’s about using smart tools that can sense a lot of data!

So, here’s what you need to be on the lookout for:

The first aspect you should consider is…

Your Specific Needs!

Each organization will have different requirements based on the type of business model and, of course, their personal preferences. Ask yourself these questions before you invest your money or time-

What tasks are the biggest bottlenecks in your workflow? Which of them are you hoping to automate? What type of data do you need to analyze?

For instance, if you’re struggling with lead generation, you should look for an AI tool to analyze customer data and identify potential leads.

Then comes,

Ease of Use and Integration

Make sure it is user-friendly. Anyone without coding knowledge must be able to use the tools you choose. This ensures a smooth adoption process and workflow.

Plus, the tool must have advanced integration capabilities with third-party API platforms. Once that’s sorted, you won’t need to worry about manual data entry!

Scalability and Flexibility

This is a must-have!

As you grow, you will have a more extensive data set. The tool must be able to scale up or down as and when your business needs change. Similarly, it must be flexible enough to adapt to new challenges.

Next up…


Cybersecurity is a big concern today. The tool you choose should have security features like thread detection, data encryption, and access controls to tackle potential breaches.

It must also be GDPR—and HIPAA-compliant and follow ISO/IEC 27001 and SOC 2 Type II rules.

Lastly, the most crucial aspect is to check the…


Invest in a tool or a set of tools that fits your budget. A range of AI tools is available, from free options that offer limited features to those that provide advanced functions with a high price tag.

Create a budget and choose a tool that fits the bill. Most tools offer free trials, giving you an idea before investing. Take them, but do not jump ahead and invest!

Now that that’s cleared, let’s look at each tool in detail!

10 Best AI Tools for Business

Let’s start with the first in the lot…

1. SurveySparrow: For AI Surveys, Text Analytics And Reputation Management


Whether you are a small business or an established enterprise, SurveySparrow’s AI capabilities are a must-have! Let’s start with a bit of an introduction. Shall we? 

SurveySparrow is an experience management and customer feedback platform that lets you reach your audience with engaging conversational surveys.

With 1000+ pre-designed surveys that can be edited with just a hit of the “wing,” multi-channel sharing options, an executive dashboard, and detailed reporting and analytics features, the platform has everything you need to enhance CX!

Let’s look at what makes it one of the best AI tools for your business.

Key Features

  • The AI-powered survey builder lets you create conversational surveys with the click of a button. The ChatGPT plugin makes it even easier!
  • The new CogniVue addition to the advanced features saves the day! It is an AI text analytics tool with which you can conduct root cause analysis, discover hidden insights, and get a sentiment score based on the keyword count and mentions.

Let me tell you a little bit more about this. Let’s say you have a restaurant, and this is the survey you choose to analyze:

(Feel free to use it and customize this free template later if you like it)

Restaurant Customer Satisfaction Survey Template

Once you get around 300 responses, your survey is ready for CogniVue. This analysis will be done on the primary question (which should be a rating scale, opinion scale, or score questions) and a mandatory text-based question.

Now, the next step is to choose the primary industry (Food and Restaurant), a main topic (e.g., Food Quality and Taste, Customer Service), a few subtopics (Freshness, Taste), and a time frame of 0-4 months of historical data. You can also pick a sampling volume.

Once all this is done, AI will generate a key driver analysis that shows insights into customer sentiments. That’s not it.! You can also view the Topic Shift, which shows the change in customer sentiment over a selected period.

SurveySparrow’s AI-Powered Text Analytics CogniVue
  • Well, both surveys and Reputation Management can have a Cognivue. AI will analyze reviews from up to 5 platforms across all your locations. It can take historical data for a maximum of 3 years.
    Oh! I almost forgot. CogniVue can be exported and imported to any Executive Dashboards you created.

Other features

  • Advanced skip and display logic, question piping, white-label surveys, ticket management, and third-party integrations.
  • You can also create chatbots for your website.

Why don’t you create a conversational survey immediately, roll it out, get 40% more responses (yes, it’s a fact!), and get going with the analysis?

Sign up today for a risk-free 14-day free trial! Need a demo? You got that, too!

Let’s quickly move on to the next tool.

2. Jasper: For Content Creation


Jasper is a must-have content creation AI tool for marketing teams. The AI Copilot can create high-quality content, perform real-time translations, and respond to user queries.

Key Features

  • The AI-powered Writing Assistant can create on-brand content.
  • Generate and run marketing campaigns with a single prompt! This will increase efficiency and help you in scaling. You can also give prompts with live URLs and ask Jasper to read them.
  • Create high-resolution, royalty-free images with the AI Art Generator.
  • There is no limit to language support. You can create content and copies in 30+ languages. 

G2 Rating: 4.7/5 (1,242 Reviews)

Users frequently praise the user-friendly platform and the high quality of content that can be created with it!


  • Jasper offers a free trial. You can also request a demo.
  • The Creator plan costs $39/month/seat. 

Does Jasper qualify for this list of the best AI tools for business but not the one for you? Let’s get going.

3. For Meeting Assistance


This AI tool is like a personal note-maker that can transcribe and summarize meetings! The platform helps you enhance productivity, promote collaboration, and automate workflow.

It also offers features such as…

Key Features

  • Smart Search goes beyond basic keyword research. It can find action items, dates, times, metrics, questions, and sentiments.
  • It can automatically find topics and discussions around your competitors with the Topic Tracker.
  • You can create your threads by leaving comments and time stamps at different call intervals.
  • Another exciting feature is the sharable soundbite snippets, which let you share bits and pieces of the calls from the dashboard.

G2 Rating: 4.8/5 (375 Reviews)

Many users celebrate the platform’s multi-language support. A German user shared a G2 review stating that the transcriptions are accurate and seemed highly impressed with the Austrian German dialect!


  • A free version with unlimited transcriptions is available.
  • The Pro Plan is priced at $10/month.

Do you think this is the AI tool for your business? Not really? Well, there’s one more tool in the same category…

4. For Meeting Transcription

Source: helps you automate chat and get meeting transcription, action items, and summaries. You can convert auto recordings into text in real time and never lose track of anything!

You can also share these insights in your team’s Slack channel.

Key Features

  • Integrate with popular platforms such as Salesforce, HubSpot, Egnyte, Amazon S3, Snowflake, and Microsoft SharePoint.
  • AI saves time by automatically identifying action items and assigning them to teammates.
  • The OtterPilot joins the meeting you have scheduled and takes notes!
  • Further, the platform condenses long hours of meetings into just 30 seconds.

G2 Review: 4.2/5 (172 Reviews)

Customers appreciate that the platform can be used to attend multiple daily meetings.


  • The basic plan is free.
  • You can get the Pro Plan for $9.17/month.

Next up…

5. Crayon: For Competitive Intelligence


With Crayon, you can automate tasks, optimize operations, and streamline the workflow. This AI tool helps you stay ahead of the competition by conducting thorough competitor analysis, identifying trends, and taking actionable decisions based on the insights.

Key Features

  • You can create Battlecards with key competitive insights. You get pre-built templates and real-time feedback.
  • The platform lets you provide 24/7 support and boost CX.
  • Create a roadmap with a Crayon Envision session that allows you to collaborate with the AI team and data scientists.
  • AI will also do a Visual Quality Check using Computer Vision technologies and AI/ML models.

G2 Rating: 4.6/5 (378 Reviews)

Users love the Researcher feature and call it a competitive intelligence hub!


You need to request a quote for pricing details.

Now, let’s look at a few image generators…

6. Dall E 2: For Realistic Images


Dall-E 2 streamlines visual content creation by offering an easy-to-use, customizable, and user-friendly interface. It can do advanced editing, create variations of an original image, and explore different artistic styles.

Key Features

  • Create realistic images with a detailed text description. You can combine various attributes and styles.
  • The advanced editor can make changes to existing images without losing the original character of the image.
  • It can also create variations of the same image with natural language prompts.

G2 Rating: 3.8/5 (30 Reviews)

G2 reviews talk more about the natural language processing capability to generate images.


You can try the platform for free and further, pay $0.020/image

7. Notion AI: For an AI-Powered Workspace


NotionAI is perfect for existing notion users as it seamlessly integrates with the other. This productivity enhancement tool is a must-have for those who struggle with planning and keeping things on track.

Key features

  • The platform supports multiple languages, including English, Japanese, French, Korean, German, Portuguese, and Spanish.
  • You can get meeting summaries, make notes, and mind maps to help you with ongoing tasks.
  • Ensure data security with encryption, GDPR, and CCPA compliance.
  • Get creative ideas for recruiting outreach or even a weekly meal prep with pre-built templates. 

Notion has a G2 Rating of 4.7 out of 5 stars from 5,407 Reviews.


  • Try it for free.
  • You can add Notion AI to your workspace for  $8/member/month.

Still can’t find the ai tools that fit the bill? Worry not! We’ve got a few more that might blend well with your business requirements!

8. Grammarly: For Writing Assistance


Grammarly is a must-have AI tool for all types of businesses. Efficiency and precision are important when it comes to content marketing. Your customers should feel that you are credible, and a writing assistant can help you streamline the process.

Key Features

  • The AI co-creator helps you compose, reword, rewrite, and reply in threads.
  • Data privacy is ensured, and the platform does not record keystrokes. Plus, the platform is blocked from accessing private information such as birthdays, addresses, passwords, and payment information.
  • It also summarizes chunks of emails and responds to them, all with just a quick prompt!

G2 Rating: 4.7/5 (8,456 Reviews)

Users like how the tool catches silly errors that might be missed. This happens on the go, which makes everything easier.


  • A free plan is available.
  • For a Premium Plan, you have to pay $12/month.

9. Zapier: For Workflow Automation


This deadly combination of advanced automation and artificial intelligence will help your business scale and save a ton of time!

With it, you can create custom solutions, automate repetitive tasks, and build workflows. The best part is that you don’t need a coder’s brain to do any of this!

Key Features

  • The AI-powered automation feature lets you personalize emails and summarize content.
  • You can also automate customer support and make your service top-notch!
  • AI templates are ready to serve your needs, from creating to-do lists to AI-generated videos.
  • Additionally, you can create AI-powered custom chatbots with Zapier. Also, with a copilot on board, things get done faster. (Note that chatbot and copilot are still in beta mode)

G2 Rating: Zapier has a score of 4.5/5 (1,256 Reviews)

  • Yes, there is a free version.
  • Premium starts at $20/month.

10. For Conversational CRM

Source: is a particularly beneficial tool for marketing and sales teams. The platform, powered by OpenAI’s language model, ChatGPT, helps users perform various tasks through natural chat-like prompts.

Key Features

  • Integrate your Hubspot CRM and deal with your data in real time.
  • The Prospecting Templates will help you streamline outreach. This saves a ton of your time!
  • Conduct Competitor and Keyword Analysis with just a click of a button!
  • Enter your company values and goals to create a statement with the Mission Statement Generator.

Users call the platform a HubSpot specialist and an intelligent CRM solution.


You can use for free.

And that’s a wrap! Was that a lot?

Let’s now officially…

Wrap Up!

This curated list of AI tools for business will suit your organization’s different needs. You can mix them up and create a set of tools that work or invest your time and energy in one. It all depends on you and your preferences.

Still can’t make up your mind? Why don’t you roll out a survey to get some feedback? You never know—you might get some exciting ideas!

Get started today with SurveySparrow! Oh, you needn’t invest already.

Start surveying with a free trial first, and while at it, if it fits the bill, voila!

Kate Williams

Content Marketer at SurveySparrow

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