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7 Must-Read Customer Service Books for 2024

Clare Zacharias

Last Updated:  

31 May 2024

6 min read

In our company, I can’t think of any position that isn’t ‘customer-facing’ at some point. Yes, that is not forgetting the back-end developers and the in-house visual artist.

That said – when I listed down the best customer service books that have to be there on the Customer Service Personnel’s bookshelf, I asked our go-to Customer Success expert for his recommendations.

You’ve to constantly up the game when you are in this business. Books are the best means for that. My all-time favorite is Delivering Happiness”, he said. “As I frequently tell everyone, Don’t just sell the software, sell the experience too”, he added.

So here goes: the best customer service books ever written! We’ve also included the links where you can order them right away. Happy reading!

The Best Customer Service Books to Add to Your Collection in 2024

1. Nudge

Best Customer service book: Nudge

Ooh yeah, it’s all about the subtle nudges. Subtle behavioral nudges can influence the way people make choices.

The Guardian called it the ‘it’ book for politics, not for nothing. Drawing many examples from day-to-day life, they illustrate how we can use “choice architecture” to nudge people toward making better decisions.

It is recommended for everyone, but customer service professionals will merit an awful lot from learning how to influence their customer’s choices and help them find more value in the product.

Get Nudge now!

“If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria.”

– Richard Thaler and Cass Sunstein

  • Print Length: 371 pages
  • Publication Date: October 4, 2012
  • Publisher: Penguin; 1st edition
  • Rating: 4.4/5

2. Be Our Guest

Customer service books: Be Our Guest

Disney, in some magical way, always makes its way into everything one writes about customer experience! Be Our Guest: Perfecting the Art of Customer Service has well-documented what they do to stay committed to customer service.

If you are curious about what strategies made Disney employees delight their guests and make the customer experience a class apart, you’d love this book.

Ted Kinny takes the reader through step-by-step instructions to come up with support strategies that’ll make your company the stuff of urban legends. Or something along those lines, surely!

Get Be Our Guest now!

“From our earliest days, education has been a hallmark of our company. It was Walt himself who said, “We have always tried to be guided by the basic idea that, in the discovery of knowledge, there is great entertainment—as, conversely, in all good entertainment, there is always some grain of wisdom, humanity, or enlightenment to be gained.”

― Theodore Kinni

  • Print Length: 224 pages
  • Publication Date: November 8, 2011
  • Publisher: Disney Editions
  • Rating: 4.7/5

3. Delivering Happiness

Customer service books: Delivering Happiness

Almost everyone has a favorite Zappos Wow story to share. At least it looks like that!

“Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.”

-Tony Hseih

  • Print Length: 82 pages
  • Publication Date: March 16, 2012
  • Publisher: Writers of the Round Table Press
  • Rating: 4/5

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4. Outside In: The Power of Putting Customers at the Center of Your Business

Outside In: The Power of Putting Customers at the Center of Your Business

Remember how I said we all do customer support, irrespective of our job titles? For example, our Director of Engineering discussed with a customer the specifics of a new feature update that was soon to roll out. So it’s only reasonable that we equip everyone with the right skills and aptitude when it comes to dealing with our customers.

Outside In is all about making customer service at the center of everything. This principle should apply to the business as a whole- from the CEO and top executives to the front-liners.

“Are you trying to solve customer experience problems without understanding your customer experience ecosystem? You might as well be air-dropping butterflies into Zion National Park. You’re going to spend a whole lot of money and end up right where you started.”
― Harley Manning

  • Print Length: 272 pages
  • Publication Date: 28 August, 2012
  • Publisher: Harper Business
  • Rating: 4.5/5

5. The Paradox of Choice – Why More is Less

The Paradox of Choice - Why More is Less

Too often, we’re solving the wrong problem! If you are one of those businesses that think customers benefit most from offering them many options, this book on customer service will bust that myth for you.

The Paradox of Choice demonstrates how a lot of choices will only end up in people making bad decisions, contributing to anxiety, dissatisfaction, and regret, and also hurting your business.

“We give disproportionate weight to whether yogurt is said to be five percent fat or 95 percent fat-free. People seem to think that yogurt that is 95 percent fat-free is a more healthful product than yogurt that has five percent fat.”

Barry Schwartz

Schwartz explains why too much of a good thing can stumble our sense of psychological and emotional well-being. This book is all about practical advice on how to focus on the right choices and how to derive greater satisfaction from choices that we do make.

Some Psychology that will level up your support chops!

Get The Paradox of Choice now!

  • Print Length: 304 pages
  • Publication Date: 16 June 2016
  • Publisher: ECCO Press
  • Rating: 4.3/5

6. The Thank You Economy

The Thank You Economy


Gary Vaynerchuck is no stranger to wowing his readers. But The Thank You Economy (the groundbreaking follow-up to the bestselling Crush It! ) goes beyond that. He explores the value of social interactions in building our economy.

“A strategy of caring usually out-shines tactics, but when they’re used with the right intent, tactics can help a brand achieve greatness.”

― Gary Vaynerchuk

In fact, this is one of the go-to customer service books for those seeking to understand why great customer support is the difference that matters in today’s economy. If anything, reading this book will make you realize why Vaynerchuk is named as one of the Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”.

Put great customer service at the heart of everything you do, and you’ll do fine.

  • Print Length: 240 pages
  • Publication Date: March 8, 2011
  • Publisher: Harper Business
  • Rating: 4.6/5

Get The Thank You Economy now!

7. Exceptional Service, Exceptional Profit

Exceptional Service, Exceptional Profit

For the longest time, every new support agent at Campaign Monitor received a copy of this book on their first day! And if that fact doesn’t make you want to read this highly recommended book, I wonder what does!

“Customer satisfaction is based on four predictable factors. Customers are satisfied whenever they consistently receive: 1. A perfect product 2. Delivered by a caring, friendly person 3. In a timely fashion … with (because any of those three elements may misfire) 4. The support of an effective problem resolution process.”

― Leonardo Inghilleri

They have a ‘use’ and ‘do not use’ word list for the customer service teams that we could all learn from. If you happen to think that your customer approach needs to undergo a transformation, then go no further. You’ve found your handbook.

  • Print Length: 192 pages
  • Publication Date: August 10, 2022
  • Publisher: AMACOM
  • Rating: 4.6/5

Get Exceptional Service, Exceptional Profit now!

According to, “$41 billion is lost by U.S. companies each year due to poor customer service.” Now you wouldn’t want to be part of that stat, would you?

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Wrapping Up

All these customer service training books we have listed above are packed with solid advice and actionable tips. It’s priceless, really, for anyone in the service industry. Learn how to go from ‘good’ to ‘best’ and get your customer service high up there.

If you’re looking for more epic books on customer service, you’ve come to the right place. Check out our blog for insights, tips, and practices to get the best out of your customer surveys. Now that you have come across a bunch of books on customer service

Oh, and if you’re new to our tool, you can always explore it for free. All you need to do is sign up with your email here:

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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