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Ranging from -100 to 100, Net Promoter Score is calculated by asking one single question, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”
Based on the rating given, the respondents fall into three categories- Promoters, if they gave 9 or 10, Passives, if it was 7 or 8, and Detractors, if they entered anything less. It’s such a simple business metric, yet the insights uncovered, if done correctly, will keep turning your customers into promoters, and the ripple effect can lead to more revenue growth over time.
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