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Content marketer at SurveySparrow.
Parvathi is a sociologist turned marketer. After 6 years as a copywriter, she pivoted to B2B, diving into growth marketing for SaaS. Now she uses content and conversion optimization to fuel growth - focusing on CX, reputation management and feedback methodology for businesses.
Parvathi's Articles
Alternative
7 Lusha Alternatives You Should Look At In 2024
By Parvathi Vijayamohan
Knowledge
How To Calculate Standard Deviation In Excel
By Parvathi Vijayamohan
Knowledge
Inductive vs. Deductive Method: Differences, Examples & Applications
By Parvathi Vijayamohan
Customer Experience
The Hidden Cost of Experience Gaps: Why Minor Frustrations Lead to Major Losses
By Parvathi Vijayamohan
Knowledge
Inductive Research? A Simple Guide In 2025
By Parvathi Vijayamohan
Knowledge
How to Get Quicker and Easier Surveys with Autoadvance
By Parvathi Vijayamohan
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