A product’s or service’s success is usually dependent on the kind of user experience it offers. User Experience (UX) research, therefore, serves as the centre point for producing products that really connect with consumers and satisfy them.
UX research studies how users interact with products or services to understand their needs. UX researchers adopt various methods to uncover challenges and draft opportunities. Doing so helps them create products that the user needs, enabling customer satisfaction.
Through research, organisations capture information about their customers’s experiences, and this data is precious. Atomic research is a new way to manage and utilise such research information.
What is Atomic Research?
“Atomic research” is not a stand-alone category of research. Rather, it is actually a distinct field of study that could be found in several of the various research types based on its aim and approach.
Atomic research is a type of investigation or analysis that is highly distinct and detailed. The word “atomic” is used in such a way, taking into account that atoms are the smallest units of matter, therefore indicating that such a kind of study is carried out at its most basic and detailed level.
Atomic Research breaks down its UX research into facts, experiments, insights, and conclusions, creating a non-linear, evidence-based approach. This enables better knowledge management through linking and reusing insights across several projects.
In Atomic Research, this is what each component represents with an example:
- Experiments: These are limited studies or tests that focus on information collection for specific data or for observing certain user behaviours.
Example: A usability test is conducted by a UX team to observe how users interact with a newly designed app function.
- Facts: These include concrete data points or findings that have been extracted directly from these experiments, such as user reasons for doing actions or how they react to them.
Example: In the test, it was found that 70% of the subjects were unable to locate the “Save” button; this points out a problem in design.
- Insights: They refer to broader patterns or conclusions drawn from the analysis of collected facts that assist in understanding the needs of a clientele or their mannerisms.
Example: This implies that the placement of these buttons may not be evident enough and hence difficult for users to locate them easily.
- Conclusions: They encompass actionable guidance or strategies based on insights meant to improve UX designs.
Example: To promote the use through better familiarity and placement, this team will redesign the buttons’ position and colour.
In short, it shows something that was tried new by the researcher, data that was obtained, an understanding that was formed, and an action done.
Why should one use Atomic Research?
In order to tackle the problems associated with managing huge amounts of UX data and insights, Atomic Research is adopted. Traditional approaches tend to create isolated information that is difficult to reuse or connect across multiple projects.
By breaking down research into small modular components, it becomes easy for teams to combine and apply different insights, resulting in greater efficiency and uniformity within projects.
Several benefits come from employing Atomic Research in UX:
- Efficiency: Teams can readily access particular findings by decomposing investigations into smaller, reusable pieces of information, which hastens utilising relevant data across different projects without needing to begin afresh on each one.
- Scalability: The modularity of Atomic Research enables teams to link and integrate ideas, thereby facilitating research efforts that can be scaled up or customised for various contexts or projects.
- Consistency: This ensures that findings are consistently utilised, hence minimising chances of misrepresentation or information loss that come in hand with isolated data.
- Collaboration: By having insights freely available for all members, Atomic Research fosters collaboration among team members while creating an environment in which everyone has a common understanding on key aspects.
- Continuous Improvement: They are easy to change or update as new data comes in since they are modularised, thus making it possible to continue optimising the user experience based on the most recent understanding.
- Minimises Bias: Reduces individual prejudices through wider availability of research findings so they don’t remain in the hands of very few people, which enhances collective and even deeper analysis of information by all members of the group.
Conclusion
Atomic UX Research is a dynamic approach to UX design that pays close attention to non-linear procedures as well as continuous improvement. The research outcomes of this procedure is regularly collected on diverse databases so that they can later be used again in order to carry out future projects.
Moreover, it increases the significance of research findings because they can be reused in different designs. Thus, Atomic Research facilitates a more flexible epicyclic pattern in the designs, resulting in better user interfaces characterised by innovative solutions.