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What is Mailchimp?

Mailchimp is a marketing automation platform that fulfills all your requirements related to email correspondence with your target audience.
Email marketing helps you connect and engage with your customers regularly and build a positive relationship to improve your workflows and productivity.
Apart from sending bulk emails, it will also facilitate you to develop custom templates, email automation, preview & test mail options, tracking campaign performance (analytical features), integration with other apps, etc.

How to use Mailchimp

Mailchimp is an easy tool to operate with its better intuitive UI. Now, let's see the basic steps required to set up an effective email marketing campaign using the Mailchimp application.

• Create your account
• Import contacts
• Edit and customize your form
• Schedule the campaign
• View and analyze your campaign report

Is MailChimp free?

Mailchimp provides five different plans based on its pricing options: free, essentials, standard, premium, and Pay as you go.

The free plan will have some limitations in its features compared to other options. So you can choose the most appropriate one based on your constraints and requirements.

Mailchimp alternatives

Mailchimp is one of the top email marketing service providers on the market. They become prominent with their multiple features and automation facilities. Today, several competitors exist in terms of features, quality, and price. Some of them are:


Mailchimp features

Campaign creation

You can send emails to all your subscribers in a single stretch or group them into segments to target them better based on your requirements. In addition to that, it's also possible for you to edit and customize emails to represent your brand.

Automation for a better experience

You can automate tasks using default marketing settings to be more convenient for you to enhance your workflows and productivity and better customer experience.


MailChimp also has Google Analytics integrated to track and analyze the campaign results in your dashboard.

MailChimp Integrations

Mailchimp integration with different tools will help boost productivity by making it simpler for users to switch back and forth as needed within a unified platform.

Generate Report

The Report feature will help you generate insights based on your campaign performance and improve your future campaigns. Mailchimp integration with SurveySparrow lets you add or create new leads & subscribers instantly to your Mailchimp audience list and collect valuable feedback from them. Furthermore, you can create personalized campaigns and segment your audience efficiently to close more deals with this integration.

Mailchimp Survey Integration: Use Cases

Create new Contacts/Leads from Web Forms

expand your audience list with the surveySparrow-mailchimp integration

Create and manage new contacts/leads to your Mailchimp audience list with SurveySparrow - Mailchimp integration. Enable the toggle, map your survey questions/variables with the corresponding Mailchimp fields and manage all your Mailchimp subscribers, leads and contacts effortlessly.

Segment existing contacts using Tags from Survey Feedback

segment existing contacts using tags from survey feedback

Mailchimp survey integration lets you add or create tags from survey questions/variables. Choose the respective field from the survey and map it up with the appropriate tag from the Mailchimp field. Multiple Mailchimp fields can be mapped to the same tag field.

collect new leads or contact with every survey response

With every survey response, a new lead or a contact is created in your Mailchimp audience list. Segment your audience with ease & utilize the custom tags for sending personalized emails to your survey respondents.

Better experiences

begin here!

Easy to create. Easy to set-up.

And 40% more responses.