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360-degree feedback has become a popular phrase in organizations, big or small, worldwide. However, what exactly is 360-degree feedback?
360-degree feedback is a process wherein employees receive performance feedback from their supervisors, peers, reporting manager, coworkers, and customers. The feedback employee receives cover every critical job aspect and gives an all-encompassing view. Hence it is termed as 360-degree feedback. 360-degree feedback gives an employee the opportunity to understand proficiency and skills. In addition, employees also get an idea about how the people around them perceive their contribution.
Therefore, 360-degree feedback system involves evaluating metrics that throws light into skills & attributes. These parameters are integral in order to achieve the vision & mission of an organization. The evaluators are generally employees who frequently interact with the person receiving the feedback.
Companies derive HR policies and strategies based on the competencies of their employees. 360-degree feedback gives a comprehensive idea about how skillful and able the workforce is in an organization. The evaluation is carried on for metrics like leadership skills, ability to work in a team, future endeavors, scope for improvement, and relationship with peers and managers.
The main aim of conducting 360-degree feedback is to assist an employee in discovering his core strengths and weaknesses. Routine employee assessment/performance review surveys give an idea about employee performance from the viewpoint of their immediate supervisor. Very often, this offers one-dimensional data that may be subject to bias. In contrast, 360-degree feedback gives a comprehensive view of how well an employee does at his job. This multi-dimensional evaluation helps an organization to understand how well the goals and efforts of the employee align with the company's goal. It helps them to work systematically and improve the style of working. Consequently, employees can actively contribute to the advancement of the organization along with their personal development. Therefore, by implementing a 360-degree feedback system, you can guarantee the growth of employees and the organization. It further aids in bringing all employees to work hand-in-hand to achieve the goals and vision of the company.
A manager does have essential insights into the work of an employee, but the perspective of a peer is, without doubt, different and crucial.
Peer reviews are important because colleagues get a different idea and sight of a coworker’s working style, their synergies, time & resource management, etc. With 360-degree feedback, an organization can get hold of data which may not be readily visible to a manager. When you combine peer reviews with managerial views, an all-around perspective is easily obtained. In this manner, an employee can learn and improve and better overall personal development. During peer feedback, the workforce gets an opportunity to assess what they like and dislike about a coworker’s performance. This will motivate employees to incorporate beneficial elements in their working style and to steer clear of elements they find disenchanting. Thus, peer comradery plays an instrumental role in making an employee invest more in what they do and what they want to become.
While evaluating their colleagues, an employee gets an increased awareness and in-depth understanding of how they perceive other’s workplace behaviors and performance. Thus, 360-degree feedback increases their self-awareness. Once an employee receives a detailed idea about how they are perceived at work, it helps them to develop what’s amiss and improve what’s already good.
360-degree feedback provides a balanced view of an employee’s performance and traits from the immediate manager, peers, reporting staff etc. Consequently, an organization can uncover blind spots that are hard to spot with the traditional performance review from their supervisor. As a result, 360-degree feedback helps in the overall professional development of employees.
The 360-degree feedback review predominantly consists of facets that reflect the ideologies of the organization. Therefore, when an employee improves themselves on these key points, they are working extensively towards achieving the goals of the company. Employees thrive in a workplace culture that applauds achievements and focuses on personal advancement.
Studies have shown that when employees receive recognition for their work, it is an incredible morale boost. Therefore, a 360-degree feedback system helps an employee to receive both positive and constructive criticism. When employees feel that their peers and supervisor value their contribution, it directly translates to better and satisfaction.
360-degree feedback system goes a long way in improving employee engagement, satisfaction, and happiness thereby reducing employee turnover. When employees are engaged and happy, their productivity sky-rockets.
Receiving 360-degree feedback reviews helps to build a workplace culture where employees are honest with each other. Having a workforce that has a great rapport with each other benefits the company in multiple ways.
360-degree feedback system helps the organization to set up the required training programs to improve the skills and abilities of their employees. Having a well-trained, motivated workforce helps an organization effortlessly achieve their goals and vision.
An organization employs various methods to seek 360-degree feedback about its employees:
Amongst the options, bagging an online survey software that performs 360-degree analysis comes extremely handy. It saves time & efforts and is a cost-effective alternative to all other methods. Building a 360-degree feedback system involves:
Creating a 360-degree feedback survey is a critical aspect of the 360-degree feedback system. The questions included in the online survey typically reflects the vision of the organization. Keep in mind to ensure the survey is short, crisp, and contains relevant questions alone. Consequently, you can undoubtedly avoid survey fatigue. Therefore, opt for open-ended questions which give immense scope for employees to provide honest, accurate answers.
The next step after drafting your 360-degree feedback survey is to share it with your employees. There are various channels like email surveys, social media, web links, SMS, etc., for this purpose. More the channels, the better it is. Set up reminder emails to gently remind employees to finish the survey. These methods work like a charm to ensure high survey completion rates. Therefore, opt for a 360-degree feedback software that offers these features.
Once the survey responses are received, its time to analyze results and collect valuable insights from it. Slice and dice the data to extract new perspectives and identify blind spots. Share these insights with employees so that they can work self-improvements and enhance their overall development. In addition, the insights also help the organization round in on the practical training programs for employees to improve their skill set.
The success of a 360-degree feedback system lies with not just efficient execution but also with proper monitoring. The process doesn't stop with the manager and employees ideating a systematic plan of action to improve. There must be an efficient follow-up system in place. If certain employees require particular training, the manager can facilitate the same. Therefore, sending automated periodic surveys and following-up to keep track of your employees’ pulse is significant.
There are challenges involved with the 360-degree feedback system, not because it has flaws but due to the way in which companies implement it.
The impact of the 360-degree feedback system is positive when employees continuously work on the feedback they receive. Plan effective training programs to shape up employees’ skills. Therefore, do not think one round of 360-degree feedback collection and reviews seal the deal. It is a recurring process.
With busy schedules, target to meet, worksheets to complete, it is natural to neglect and ultimately forget about the 360-degree feedback review. Above all, it is imperative to understand that 360-degree feedback is a continuous, evolving process which gets better each time.
360-degree feedback is not a roundtable conference where a person under the limelight is bombarded with criticisms. Hence, employees must view it as an opportunity to identify how they can better themselves. Certainly, growth isn’t synonymous to correcting mistakes; it is improving their strengths and finding ways to leverage it that makes all the difference.
Having a 360-degree feedback tool proves to be extremely useful in not just making the task of feedback collection and analysis simpler, but also in allocating resources of the organizations simultaneously for other activities. SurveySparrow’s 360-degree feedback platform helps you do just that!
With SurveySparrow, creating feedback surveys has never been simpler. With dual UI to choose from, you can opt for:
With a host of diverse question types to choose from, collect honest answers from your employees quickly. If you are unsure about the questions that must go in your 360-degree feedback survey, here are survey templates to help you get started:
With this feature, you can send periodic pulse surveys to your employees to collect reviews from them. Ask us why it’s distinctive? Recurring survey features completely automates the task. Just configure the survey settings once, the remaining is taken care of by the 360-degree feedback tool.
SurveySparrow’s 360-degree feedback tool comes with a robust dashboard which throws light on all the questions you were hoping to find answers. Bar graphs, histograms, pie-charts, detailed reports will do all the work for you!
SurveySparrow also has the reminder email feature to engage your partial and non-respondents. Just configure when the emails must be sent, the tool sends out emails gently urging them to finish the survey.
SurveySparrow has a rich collection of popular templates which kickstarts your survey creation in a blink. Be it market research, customer feedback, Net Promoter Score or employee feedback surveys, name the domain and we've it ready for you!
By stationing an efficient 360-degree feedback system, the growth of employees and the organization is assured. It further aids in setting up a work culture that brings all employees to function as a unit to achieve the goals and vision of the company along with their objectives!
"Smart, varied and loaded with opportunity for users to share insights they might not otherwise feel comfortable sharing..."
Digital Producer at Heat + Deloitte Digital
Market Intelligence & Strategy Manager at Paysafe
Business Manager at Brella
Founder at Parisa Consulting
Business Advisor at Exceeding Limits