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Customer Engagement Survey Template

Boost your brand’s understanding of customer loyalty with our Customer Engagement Survey Template. This template features a mix of well-researched, interest-level questions to gauge repeat purchase likelihood. Easily customizable using our builder, you can add tailored customer satisfaction questions to fit your specific brand and product needs. This template includes a variety of question types – rating-based, scale-based, and open-ended – for a thorough information collection.

Use This Template

Why use this customer engagement survey template?

How SurveySparrow Helps Improve Customer Engagement

Multiple Question Types

Rating Scales:

This feature allows you to create questions where respondents rate items numerically. For example, “On a scale of 1 to 10, how satisfied are you with our product?” Suitable for quantifying opinions and measuring satisfaction or preference. SurveySparrow provides creative options, like smileys or other shapes, as interactive ways to collect rating scores.

Group Rating:

Group rating questions enable respondents to rate a set of items collectively. For instance, respondents can rate multiple aspects of a service in a single question. It is useful when you want participants to evaluate multiple attributes together.


Rank-based questions allow respondents to prioritize and order items based on their preferences. This is beneficial for understanding the relative importance of different factors. Ideal for determining preferences and priorities among a set of options. Respondents can drag and drop options to rank, making the experience interesting and easy.

Opinion Scale

The opinion scale provides a range for respondents to express nuanced opinions. For example, “To what extent do you agree or disagree with the following statement?” It is useful for gathering detailed feedback on subjective matters.

CSAT Module

The CSAT module in SurveySparrow helps measure customer satisfaction levels by creating tailored surveys. Typically, it includes questions that gauge satisfaction on a scale. It is useful for understanding overall satisfaction and identifying areas for improvement.

CES Module

The CES module assesses the ease with which customers can achieve their goals. It usually involves questions about the effort required to complete a task or transaction. Ideal for pinpointing pain points in the customer journey and streamlining the user experience.

NPS Module

It enables businesses to measure customer loyalty and willingness to recommend. It typically includes the classic NPS question: “How likely are you to recommend our product/service to a friend or colleague?”. It provides insights into customer advocacy and brand loyalty.

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