Why use this Clickthrough Rate Calculator Template?

How to use?

Once you click on "Calculate CTR", the calculator will prompt you to enter the clicks and impressions, one at a time. That's all! It will calculate the Click-through-rate and then you can decide if you want to go ahead with more detailed analysis.

How to calculate CTR?

CTR = Clicks/Impressions. Our CTR calculator asks the relevant questions. Just enter the numbers and get the CTR to get actionable insights.

What is a good CTR Ratio?

The average is around 2% for search and 0.4% for display. Use our CTR calculator to check your CTR ratio and rate for free!

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