Reseller Application Form Template

A reseller application form is typically used by companies or organizations that want to establish partnerships with other businesses or individuals who are interested in reselling their products or services. Here’s how SurveySparrow’s features can assist in the various use cases for reseller application forms,

Distribution and Sales Partnerships

Companies may use the form to onboard distributors, wholesalers, or sales partners who will help expand the reach of their products or services. These partners may sell the company’s products to end customers or to other retailers.

• Audience Management: Segment potential resellers based on geographic location or industry to tailor your partnership offerings.
• Share Surveys: Easily distribute forms to potential partners via email or links, simplifying the application process.

Affiliate Programs

In the context of affiliate marketing, the form can be used to enroll affiliates who will promote the company’s products or services on their websites, blogs, or through other marketing channels. Affiliates earn a commission on sales generated through their referrals.

• Craft Beautiful Forms: Create visually appealing and user-friendly application forms to attract and engage potential affiliates.
• Gain Rich Insights: Gather data on affiliate preferences and marketing channels to optimize your affiliate program.
• Recurring Forms: Collect ongoing feedback from affiliates to improve your program over time.

Software Reseller Programs

Software companies often have forms for individuals or businesses interested in reselling their software products. Resellers may offer the software to their own customers and provide support.

• Embedded Surveys: Integrate the form seamlessly into your website or partner portal, providing a smooth application experience.
• API, Webhooks, Integrations: Connect SurveySparrow with your CRM or partner management system to automate the onboarding process.

Hardware Resellers

Manufacturers of hardware products, such as computers, printers, or networking equipment, may use the forms to establish partnerships with businesses that want to sell their hardware to end-users or integrate it into their solutions.

• Custom Workflows: Design workflows that guide potential hardware resellers through the application process, ensuring all necessary information is collected.
• Secure Forms: Protect sensitive information collected during the application process for security compliance.

Value-Added Resellers (VARs)

VARs enhance a manufacturer’s product with additional features, services, or customization before selling it to end customers. A reseller application form may be used to identify and onboard VAR partners.

• Conversational Forms: Create interactive and engaging application forms to capture VARs’ unique capabilities and value-added services.
• Customer Journey Map: Understand the VARs’ experience during onboarding and refine it based on their feedback.

Retailers and E-commerce

Retailers looking to expand their product offerings may use the form to partner with suppliers or brands, allowing them to sell those products in their physical stores or online shops.

• White Label: Customize the look and feel of the form to match your brand and provide a cohesive experience for potential partners.
• Accept Payments: If applicable, enable the acceptance of application fees through the form to streamline the process.

Franchise Opportunities

In the case of franchising, the form may serve as the initial step for individuals or entrepreneurs interested in owning and operating a franchise unit of a particular brand or business.

• Mobile-first Forms: Ensure that potential franchisees can access and complete the application form from their mobile devices, enhancing accessibility.
• Survey Themes: Apply franchise-specific themes and branding to the application form for a consistent franchise image.

Channel Partnerships

Companies seeking to build a network of authorized dealers or channel partners may use the forms to vet and onboard partners who will represent their brand and products in specific regions or markets.

• Executive Dashboard: Monitor the progress of reseller applications and partnerships through a centralized dashboard, making it easier to manage a large network of partners.
• Smart Surveys: Use automated surveys to collect feedback from partners about their experience, allowing you to continuously improve your channel partner program.