Competitor Analysis Questionnaire Template

Benefits of Competitor Analysis Questionnaire Template

Conversational UI

Use emojis, gifs, and interactive messages to make your competitor analysis questionnaire interactive and engaging. With one question at a time, respondents are guided through the questionnaire ensuring thoughtful responses from stakeholders.

20+ Question Types

With different question types like open-ended, multiple choice, rank order, and more, you can collect more comprehensive information. They can give you a detailed picture of your competitor's strengths and weaknesses, and better decisions.

130+ Languages Supported

With built-in Google translator you can translate the questionnaire instantly into almost any global language. You can create multiple translated versions from a single questionnaire and share them with the competitor research teams across regions. This is useful for regional and global heads leading marketing teams.

Try our Product Market Fit Survey Template

Multiple Formats

Customize this questionnaire in a conversational style, single-page form, multi-page form, or chat style. For simple competitor analysis, you can go with a single page design. For a detailed analysis, go with multi-page or conversational style. You can also have sections in the questionnaire.

Collect Related Documents

Members from marketing and sales teams can also upload their analysis, charts, or any other relevant documents within the questionnaire. They can either drag and drop their files on the form or attach it by following simple steps. You can access them in the dashboard.

Download PDF version instantly

After you customize the questionnaire template, you can download a printable version as well. You can choose between landscape and portrait style, and add your branding to the PDF as well. PDF versions can be used for record-keeping and while having in-person discussions with your teams.

Where can you use this Sample Competitor Analysis Questionnaire Template?

This competitor analysis survey can be useful for startups, and established businesses. Startups and small businesses can use it for strategy formation and planning product launches. Medium and large businesses can use this questionnaire for market expansion, revamping their brand, and staying in competitor with new trends.

Here are a few more scenarios where this questionnaire can be useful

• Competitor SWOT analysis
• Developing product positioning strategies
• Find a perfect pricing according to the market.
• Identify potential partners
• Recognize potential threats

Sample Competitor Analysis Survey Questions

• How do you perceive our competitors’ products and services compared to ours?
• What are the key differentiators between our products and those of our competitors?
• How do our competitors’ prices compare to ours?
• What do you like and dislike about our competitors’ products and services?
• How do our competitors’ sales pitches differ from ours?
• What are the main features of our competitors’ products?
• How do our competitors’ services compare to ours?
• How do our competitors’ customer support and success services compare to ours?
• How do our competitors’ marketing materials differ from ours?
• How do our competitors’ sales and marketing strategies differ from ours?

After asking these questions and thoroughly conducting a competitor analysis survey, you would be able to understand to whom your competitors are speaking to, the strategies they are using, and how they want to position themselves in the market.

Knowing why your customers chose your competitor's product can give you an understanding of what you need to do to be your customers’ first choice.

How to use this competitor analysis questionnaire template?

Step 1. Customize Your Questionnaire

Use our survey builder features to customize the questionnaire to match your brand identity. Edit the background, fonts, and button colors, and use images and videos to make your survey engaging.

Step 2. Integrate with Third-Party Apps

Connect the questionnaire with third-party tools like Google Sheets, Zapier, Hubspot, Mailchimp, and 20+ tools to use it beyond information collection. Create tickets, monitor email campaigns, and streamline data management.

Step 3. Share Your Questionnaire

Share the questionnaire with your teams through direct links, SMS, emails, social media, and QR codes. Different channels to share makes your questionnaire more accessible to your teams.

Step 4. Analyze the Results

Visualize the results in a comprehensive dashboard. Use charts, graphs, widgets to slice and dice the data and make insightful decisions to overtake your competitors.

What are the best practices to follow for creating a competitor analysis questionnaire?
 

When creating a competitor analysis questionnaire, it is essential to structure it effectively to gather valuable insights. Here are some best practices to follow:

• Be clear, concise, and specific while asking questions. 
• Use a combination of open-ended and closed-ended questions. Enable sentiment analysis for open-ended questions so that you get to know the most repeatedly used words.
• Make sections in the questionnaire. Divide the questions based on pricing, market positioning, features, etc.
• Before sharing the final questionnaire, first test it with a small group of your team to see if every question is satisfying the intent.