2025 NPS Benchmarks Report
Crack the code to customer loyalty and faster growth
Struggling with churn? Discover how leading brands use NPS insights to turn customers into lifelong advocates.

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stacks upDrop your score and get your standing right now!
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10,000+
Responses Analyzed

15+
Industries Covered

4
Regions Benchmarked
What's Inside?
Discover how your NPS stacks up against peers across different industries and regions. Identify where you’re outperforming — or where there’s room to catch up.


Discover how your NPS stacks up against peers across different industries and regions. Identify where you’re outperforming — or where there’s room to catch up.

Access the 2025
NPS Benchmarks ReportGet Insights nowJoin hundreds of businesses leveraging these insights to lead in 2025
AP
SurveySparrow has really improved how we handle NPS surveys. Creating NPS surveys is straightforward, and the smart list feature helps us target the right audiences with precision. The platform’s intuitive design has enabled us to gather and analyse customer feedback more effectively, making it easier to track satisfaction levels. SurveySparrow has been instrumental in improving our customer experience, and we highly recommend it!
Akhilesh Poojary
Assistant Manager, Zuno General Insurance

SD
We use SurveySparrow for our client’s NPS and CSAT surveys, and it's been a great experience so far. The ease of access and user-friendly interface make it a breeze to use. Their customer service has been incredibly responsive and quick to resolve any queries we have.
Suraj Dandekar
Chief of Staff - CS, Asia, Capillary Technologies
GM
We achieved a 16-point improvement in our latest NPS, with 8% of detractors turning into promoters and 8% of passives becoming promoters in just a short time using SurveySparrow. The platform is incredibly easy to use, making survey creation and sharing effortless across channels. One feature that truly stood out for us is CogniVue, which gave us deeper insights into student feedback and sentiment. With real-time data collection, we could reach out instantly and make a real impact. If you're looking to elevate your VoC strategy, we’d 100% recommend SurveySparrow!
Guillermo Hernando Márquez
Customer Listening Analyst at AP LATAM

NR
We use SurveySparrow to collect NPS® scores. Excellent support with a helpful and quickly responsive team. The platform offers powerful functionality and is easy to use. Overall, we loved it.
Nathan Reoch
Digital Manager, ACL Industrial Technology
YT
We use SurveySparrow for customer check-ins, NPS®/CSAT surveys, and in-depth research. Its flexibility helps us understand customer sentiments effortlessly. Easy integration with tools like Salesforce enhances our view of the customer journey. Plus, their excellent support makes using the tool a breeze.
Yaron Tsor
Product Operations Manager, MEWS
SU
We rely on SurveySparrow for our company's NPS® surveys across various verticals. It serves as our survey gatekeeper, managing requests from different departments to end users. The NPS®-specific survey types, and detailed reports are impeccable. The exceptional support team ensures prompt issue resolution. Looking forward to achieving more with SurveySparrow.
Suhaida
Customer Experience, Assistant Manager, SOCAR Mobility Malaysia
AM
SurveySparrow has been an invaluable tool for collecting NPS, CSAT, and product feedback from our customers. The platform is incredibly easy to use and captures everything we need seamlessly. We've been impressed with how reliable and insightful the data is, consistently delivering timely results. Their customer service has been equally remarkable, ensuring a smooth experience from start to finish. Overall, we're very pleased with the tool and the support we've received!
Ankit Malviya
Head - Support Operations, Veera Browser

CT
We use SurveySparrow for client feedback, specifically NPS surveys. Since implementing the platform, I have been able to create bespoke reports and detailed NPS reports to share internally, enhancing our feedback processes significantly. The customer success team is incredibly friendly and always eager to help, constantly suggesting additional features that might benefit our team. This level of support has made our overall experience with SurveySparrow exceptionally positive.
Calum Totton
Customer Success Manager, Lumina Intelligence
Why NPS benchmarking matters
Outperform your competitors
Brands with high NPS grow 2x faster. Find out where you stand and take the lead.
Turn feedback into action
Identify churn risks, optimize experiences, and improve retention with data-backed insights.
Boost revenue and loyalty
Higher NPS means stronger retention, higher CLV, and more referrals fueling business growth.

You’re one-step away from knowing exactly where you stand.
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