Craft smart online surveys with the right questions to gather data
Gather data by employing various sharing channels
Review the survey data to uncover valuable insights from the results
Take actionable measures based on the rich survey insights and improve
Data collection tools have fundamentally changed the way businesses function. It helps to understand customers better and meet & exceed their expectations. Long gone are the times when business leaders took important decisions and strategies based on instincts and probabilities. As the competition becomes fiercer with each passing day, it has become necessary to hit the target right every single time. And for this, leaders and analysts require reliable data to set up business models that drive growth and revenue.
Data collection is the process of gathering data and evaluating it systematically to obtain insights that solve business challenges and overcome them. For acquiring pertinent data, it is necessary to ensure the following four essential practices:
If you answered yes to all the four aspects, then you are halfway there to get transformative data that helps to achieve excellent results. There are various data collection tools which a business can employ to collect data. The goal remains the same; the path to reach there is different!
The success of any research depends solely on the data which drives it. Thus, even though there are multiple data collection tools available, picking the right one for your scenario is essential. Let’s evaluate and find out where best to use the four different types of data collection tools which are:
Interviews are a method of collecting data where participants engage in face-to-face interactions with an interviewer and their inputs get recorded. Interviews help to obtain more profound knowledge about why respondents have given the said answers. Moreover, they provide an opportunity for stakeholders to interpret complex audience behavior, their experiences, and opinions.
Interviews are most suited in situations where the topic under study is complex or sensitive. For instance, any sensitive topic like religion or political view. The presence of an interviewer helps the respondents to understand the questions better.
Focus groups are similar to an interview, but consists of a group of respondents who belong to diverse walks of life. These respondents are carefully picked and subjected to a lively discussion in the presence of a moderator.
Beta-testing of a new product and understanding user-experience.
Observation is a data collection technique where audience behavior is studied directly with minimal intrusion.
A researcher studying the sleep patterns of various subjects or a psychology researcher understanding child-behavior.
Surveys are one of the most popular data collection tools which collect data from subjects through various sources like emails, social media, text messages, and the likes.
Collecting employee feedback in organizations to measure employee satisfaction and level of engagement.
Collecting data, be it for research or business purpose, is never simple. Most often, a data analyst must overcome several hurdles to assemble quality data. Switching to online survey software that captures data efficiently and analyzes it in-detail helps businesses to fast-track their decision-making process and strategy-devising. However, it is crucial to choose a data collection tool that comes with certain distinctive features. Look out for these features while you browse through different data collection software.
The surveys you create must not be too long. People end up abandoning it midway in that case. Thus, ensure to add a mixed bag of questions in your survey. For instance, throw in question types like star-rating, opinion scale, text-input, image choice and the likes to get quick answers. If you wish to collect more data without making the survey long, matrix, rank order, drag & drop types are ideal. Therefore, the data collection tool you pick should offer a wide variety of question types.
Opt for data collection tools that not only collects data efficiently but also help you gather smart insights from it. The tool will help you infer insights that throw perspectives on the survey objective. With detailed reports and graphical representation of the data, a glance is all you need to get the big picture quickly. Consequently, a business can make informed decisions without delays and brainstorm the necessary steps to improve and grow.
When you set out to collect data, ensure that your survey questionnaires receive maximum visibility and reach. Therefore, pick a data collection tool that has multiple sharing options to distribute your questionnaires. Email Survey, social media, SMS surveys, and weblinks are few of the popular share options. More the visibility, better are your chances for collecting higher volumes of quality data. In addition, you are also providing respondents the flexibility to pick a channel of their convenience.
Accurate answers find their way into your data pool only when you ask relevant questions. When you bombard people with irrelevant questions, they may leave your survey midway or even worse, not take it up at all. Therefore, data collection tools that offer conditional branching feature poses only important topics to your audience and skip irrelevant questions. Consequently, you get higher responses rates along with cleaner data. Let's not ask a lactose-intolerant their favorite cheese!
Online surveys are administered in the absence of experts, respondents are on their own to interpret the questions and answer them. Therefore, to get quality data, the questions must be to-the-point and relevant to the respondent. The data collection tool you pick must help create surveys that are visually-pleasant and urges the respondent to take it and finish it as well. Bid adieu to radio buttons and a depressing layout if you wish to get quality feedback and great survey completion rates.
Data has changed the very way in which a business faces challenges, tackles them, and overcomes them. However, what’s the role of data collection tools in helping businesses achieve goals and solve hurdles? Here are the various benefits of using data collection tools for your business.
Data collection tools are expert problem solvers. A campaign that’s giving underwhelming results or a new product-tweak that’s not connecting with the audience? When the various aspects of your business fare poorly, it’s time to get your hands dirty and enter the game field yourself. Data can turn the tables and make a business succeed with the right moves taken at the right time. Scrutinizing the business data helps to isolate and identify the pain-points in your processes and take steps to improve it.
If you want your business to thrive and succeed, then the first step towards it is with a shift to being ‘data-driven.’ Taking business decisions based on reliable data and insights yields much better success rates as compared to impulsive measures. Are you investing in the right channels for your promotion and advertising? Are you allocating assets resourcefully? Data collection tools can answer these questions and more using its robust reporting and analysis module. Therefore, analyze the performance of various business metrics and improve every speck to perfection.
Data collection tools bring you data that helps to enhance your workflow by allocating resources effectively. Very often, poor asset allocation profoundly costs businesses time and money. Therefore, it is essential to track and measure the performance of various parameters with data collection tools. Consequently, manage your resources properly and avoid under-utilizing any.
Without data, it just isn’t possible to know who your customers are and if they like/dislike what’s on your plate. Data collection tools dig out valuable data about the target market and customers using which business can quickly devise game-changing strategies. Therefore, understand what the customer and market data speak to you about your business and leverage things in your favor.
Irrespective of the industry your business is a part of, it is imperative to be the best. So for this, you need to know your customers better, exceed their expectations, and let them choose you over competitors. And data helps you achieve this-data that can change things, data that’s powerful.
The data collection tool you pick for your business must portray multiple roles. For instance, donning the cap of a customer feedback software to collect customer feedback about a product/service, becoming a market research software to help you know your target market inside out, helping you listen to a customer by evolving into a voice of customer tool and more. The best data collection tool can turn itself into virtually anything- be it an NPS tool, employee engagement software, or customer satisfaction survey software! And one such tool is SurveySparrow.
SurveySparrow comes with two survey experiences- conversational forms and chat-like surveys. With a simple select, you can pick how you wish to survey your audience. In both cases, the experience remains the same-truly conversational.
While you draft surveys, it is vital to ask the right questions to get the correct answers. Staying clear of the typical ‘strongly agree/disagree’ radio buttons will do wonders. And that’s precisely why SurveySparrow’s data collection tool comes with a bunch of question types from the simple star-rating to the detailed matrix type.
Emails, multiple unique weblinks, social media, SMS option, you name it, SurveySparrow’s data collection tool offers it. Send out your online survey questionnaire to your target audience through multiple channels to receive maximum responses and data. Wish to switch to offline surveys? Try our offline survey app, then! You no longer need to depend on the internet to get feedback from your audience.
Identifying your target audience is crucial to obtain the right data. Pick your audience by profiling them based on age, gender, education, employment, and virtually any demographics. SurveySparrow’s data collection tool provides an online panel of audience from across the globe, 80 countries to be precise, to cater to your any respondent-requirements!
SurveySparrow’s data collection tool comes with a rich dashboard that you can fully utilize to sift out refined information from raw data. With detailed reports, graphs, pie-charts and more, uncover crucial aspects of your business which was easily overlooked before. Compare the different survey responses and identify how certain respondents have answered the survey and tap unseen insights. In addition, you can pinpoint specific responses using our advanced reports filter.
Do you wish to send out survey questionnaires to your audience periodically? If the thought of manually sending it repeatedly is putting you off, we have some bright news for you! SurveySparrow’s data collection tool offers the recurring survey feature to send out pulse surveys at the set time and frequency of your choice.
Collecting data is never a simple process. Thus your data collection tool must facilitate feedback collection both online and offline. Therefore, hop on board and kick-start your data collection with SurveySparrow to do just that and much more!
Happy Data Collection!
"Smart, varied and loaded with opportunity for users to share insights they might not otherwise feel comfortable sharing..."
Digital Producer at Heat + Deloitte Digital
Market Intelligence & Strategy Manager at Paysafe
Business Manager at Brella
Founder at Parisa Consulting
Business Advisor at Exceeding Limits