Data collection tools are methodologies employed to gather data from a targetted, selected group of people to assess pre-defined parameters by analyzing the data and gaining rich insights about the same. Data collection tools have fundamentally changed the way businesses function. It helps to understand customers better and meet & exceed their expectations.
For acquiring pertinent data, it is necessary to ensure the following four essential practices:
Purposeful: Have you set meaningful objectives that impact the process positively?
Feasible: Are there factors that assure you the expected result for the process?
Attainable: Are you equipped with resources to achieve the desired outcomes?
Measurable: Is your data collection tool qualitatively & quantitatively measurable?
If you've answered yes to all the four aspects, then you are halfway there to get transformative data that helps to achieve excellent results. Collecting data, be it for research or business purpose, is never simple. Most often, a data analyst must overcome several hurdles to assemble quality data. There are various data collection tools that a business can employ to collect data. The goal remains the same; the path to reach there is different!
So with a data collection tool,
Build smart surveys with the right questions to gather meaningful data
Gather data by employing various sharing-channels, online & offline
Analyze the survey data to uncover valuable insights from the results
Take actionable measures based on the rich survey insights and improve
Switching to online survey software that captures data efficiently and analyzes it in-detail helps businesses to fast-track their decision-making process and strategy-devising. Besides, identifying your target audience is crucial to obtain the right data. Pick your audience by profiling them based on age, gender, education, employment, and virtually any demographics. The best online survey makers provide an online panel of audience from across the globe, to cater to your data-diversity requirement!
Long gone are the times when business leaders made important decisions and adopted strategies based on instincts & probabilities. As the competition becomes fiercer with each passing day, it has become necessary to hit the target right every single time. And for this, leaders and analysts require reliable data to set up business models that drive growth and revenue. Let's see how SurveySparrow, as your data collection tool, can bring the data your business need.
Online surveys are administered in the absence of experts, and respondents are on their own to interpret the questions and answer them. Therefore, to get quality data, ensure your data collection software helps you create engaging surveys that increase the completion rate. In the case of SurveySparrow's conversational forms, a whopping 40%! Don't send dull forms cluttered with radio buttons to your audience and expect quality data.
Use the conditional branching feature to ask respondents relevant questions alone. SurveySparrow's data collection tool has Skip Logic and Display Logic for this purpose. While Skip Logic shifts the flow of your survey to a different point based on condition, Display Logic shows a question only if specific criteria are met. Build smart surveys, ask relevant questions, and cleaner data. Let's not ask a lactose-intolerant their favorite cheese!
Reach out to your target audience in more than one way. Email Survey, social media, SMS surveys, weblinks, QR code, email embed are the share options popular data collection tools offer. More the visibility, better are your chances for collecting higher volumes of quality data. In addition, you are also providing respondents the flexibility to pick a channel of their convenience.
Opt for data collection tools that not only collect data efficiently but also help you gather smart insights from it. SurveySparrow comes with a real-time reporting module that collects data quickly and prepares reports instantly. Cross-tabulate responses using Compare feature and sift out relevant data using Advanced Reports Filters. You can schedule the reports to your inbox at a configured time and track responses without logging in. In addition, you can export data as PDF, SPSS, Excel, for offline perusal.
SurveySparrow has a rich gallery of popular feedback templates to get started with your data collection process. If you're an HR professional who wants to gauge employee engagement & 360-degree performance, a customer-facing agent who wants to measure customer satisfaction, a market researcher who wants to study consumer behavior or a CEO who wants to find the product-market fit, then you are at the right place. We have survey templates that are prepared by experts after research.
Collecting feedback is not a one-time process. A business like yours needs reliable customer data to improve and act proactively. With SurveySparrow's Recurring Survey feature, you can automate the share of periodic surveys. Set up the time, date, and frequency once and leave the rest to the tool. Also, automate reminder emails to both partial and non-responders at any time you prefer. Make feedback collection a routine for your business.
The data collection tool you choose must enable you to gather data both online & offline. SurveySparrow supports both online and offline surveys. The online surveys are mobile-friendly that’s compatible across multiple devices. On the contrary, offline mode is handled by offline survey app in the kiosk mode. Get a tablet, install the offline survey tool, and collect data internet-free!
Data collection is the process of gathering data and evaluating it systematically to obtain insights that solve business challenges and overcome them. The success of any research depends solely on the data which drives it. Thus, even though there are multiple data collection tools available, picking the right one for your scenario is essential. Let's evaluate and find out where best to use the four different types of data collection tools which are:
Interviews are a method of collecting data where participants engage in face-to-face interactions with an interviewer, and their inputs get recorded. Interviews help to obtain more profound knowledge about why respondents have given the said answers. Moreover, they provide an opportunity for stakeholders to interpret complex audience behavior, their experiences, and their opinions.
Interviews help to validate the answers given by respondents with their behavior and reaction to each question.
The presence of an interviewer makes the respondent feel comfortable which in turn aids to know their point of view better.
Since interviews involve one-to-one interactions, it is a time-consuming process.
Interviews are not ideal for reaching out to a mass audience for getting data.
To ensure a one hundred percent effectiveness of the whole process, the interviewer must be well-trained and experienced.
Example: Interviews are most suited in situations where the topic under study is complex or sensitive. For instance, any sensitive topic like religion or political view. The presence of an interviewer helps the respondents to understand the questions better.
Focus groups are similar to an interview, but consists of a group of respondents who belong to diverse walks of life. These respondents are carefully picked and subjected to a lively discussion in the presence of a moderator.
Focus groups foster healthy discussions by bringing in diverse people who share different thoughts and opinions.
It helps the stakeholders to validate facts instantly and get a balanced perspective of both sides of the topic.
It can be a challenge to handpick and bring together the panel of the audience for the discussion.
Yet another challenge of focus groups of herd-mentality that may arise due to the presence of one active and influential person within the group. The entire group can sway in the direction due to the bias the particular person brings about.
The moderator must be capable and efficient to handle the crowd and bring out the opinions of all the people involved.
Example: Beta-testing of a new product and understanding user-experience.
Observation is a data collection technique where audience behavior is studied directly with minimal intrusion.
Infrastructural requirements are minimal, and so is the preparation for the observation technique.
It is a method that is least intrusive.
Observation technique is not ideal for complex studies due to the lack of direct interaction with sample subjects.
The analysis depends entirely on how the analyst perceives each subject. It can be prone to bias.
Example: A researcher studying the sleep patterns of various subjects or a psychology researcher understanding child-behavior.
Surveys are one of the most popular data collection tools which collect data from subjects through various sources like emails, social media, text messages, and the likes.
Surveys come with immense flexibility that allows stakeholders to design and structure the questions with precision.
Respondents can take the surveys at a time that’s most convenient to them.
The reach of surveys is immense. It is possible to reach out to a mass audience with a single click using online surveys.
Response rates can fluctuate tremendously depending on how the survey is created. A long, dreary survey invites miserable completion numbers.
Example: Collecting employee feedback in organizations to measure employee engagement and level of satisfaction.
Data has changed the very way in which a business faces challenges, tackles them, and overcomes them. However, what's the role of data collection tools in helping businesses achieve goals and solve hurdles? Here are the various benefits of using data collection tools for your business.
Data collection tools are expert problem solvers. Got a campaign that's giving underwhelming results or a new product-tweak that's not connecting with the audience? Analyze the data across your marketing channels properly and ask customers how they liked the new feature. Find problems and come up with solutions quickly.
The set-up a successful business, be 'data-driven'. Taking business decisions based on reliable data yield much positive results than impulsive measures. Are you investing in the right channels for your promotion & advertising? Are you allocating assets resourcefully? Data collection tools can answer these questions. Therefore, analyze & improve various business metrics.
Data collection tools bring you data that helps to enhance your workflow by allocating resources effectively. Very often, poor asset allocation profoundly costs businesses time and money. Therefore, it is essential to track and measure the performance of various parameters with data collection tools. Consequently, manage your resources properly and avoid under-utilizing any.
Without data, it just isn't possible to know who your customers are and if they like/dislike what's on your plate. Data collection tools dig out valuable data about the target market and customers using which business can quickly devise game-changing strategies. Therefore, understand what the customer and market data speak to you about your business and leverage things in your favor.
Collecting data is never a simple process. Thus your data collection tool must facilitate feedback collection both online and offline. The data collection tool you pick for your business must portray multiple roles. For instance, donning the cap of a customer feedback software to collect customer feedback about a product/service, becoming a market research software to help you know your target market inside out, helping you listen to a customer by evolving into a voice of customer tool and more. The best data collection tool can turn itself into virtually anything- be it an NPS tool, employee engagement software, or customer satisfaction survey software! And one such tool is SurveySparrow. Therefore, hop on board and kick-start your data collection with SurveySparrow to do just that and much more!
Happy Data Collection!
"Smart, varied and loaded with opportunity for users to share insights they might not otherwise feel comfortable sharing..."
Digital Producer at Heat + Deloitte Digital
Market Intelligence & Strategy Manager at Paysafe
Business Manager at Brella
Founder at Parisa Consulting
Business Advisor at Exceeding Limits