Back to Customer Stories

How OneTable increased response rates and elevated guest experience with real-time feedback

Stabilized response rate

Elevated guest experience and engagement

Seamless integration with Salesforce

About OneTable

OneTable is dedicated to making Shabbat dinner accessible, meaningful, and sustainable for those who might otherwise feel disconnected from the Jewish community. Rooted in the values of Oneg (Joy), Hachnasat Orchim (Welcoming), and Kedushah (Elevation), OneTable empowers individuals to create their own Shabbat traditions. By offering support, guidance, and a platform to connect, OneTable helps transform Friday nights into moments of connection, reflection, and joy.

New York, NY

B2C

Industry

Hospitality

Use Case

With SurveySparrow, we have had an outstanding experience. The entire survey process has become much more efficient thanks to its clean and intuitive interface—both on the back end and front end. We have seen an increase in response rates and can now instantly reach customers who raise requests. With the in-depth reports, we can easily correlate data, compare insights, and make business decisions effortlessly. I have already started recommending SurveySparrow and will definitely continue to do so.

Julia Logan Labow

OneTable Senior Director, Impact + Learning

Goal

For OneTable, Shabbat dinners are more than just meals—they are moments of connection, reflection, and community. But what happens after the candles burn and the evening comes to an end? They wanted to know, too.

Was the experience meaningful? Did guests feel a sense of belonging? Were they spiritually or emotionally fulfilled? Understanding these nuances wasn’t just about data; it was about ensuring that each gathering left a lasting impact.

By reaching out to guests and listening to their experiences, OneTable aimed to strengthen these moments, making every Shabbat dinner a truly enriching experience.

Challenges

Before switching to SurveySparrow, OneTable faced several challenges with their survey process. Their previous platform, FormAssembly, had limited customization and aesthetic options, making it difficult to create engaging and visually appealing surveys.

For OneTable, it was essential that guests and hosts had a positive experience while taking surveys. They wanted respondents to feel seen, heard, and understood—something that required greater flexibility in design and personalization.

Integration was another major hurdle. The connection between FormAssembly and Salesforce was not seamless, creating inefficiencies in survey distribution and tracking. Additionally, the lack of Slack integration made instant communication difficult, slowing down response management and internal coordination.

Solution

With SurveySparrow, OneTable transformed the way they collected and managed feedback. Seamless integration with Salesforce allowed them to distribute surveys effortlessly, ensuring a smooth and efficient process. Slack integration enabled instant responses to hosts and guests, improving engagement and follow-ups.

Customization played a key role in enhancing the survey experience. With advanced design and branding options, OneTable could create interactive and visually appealing surveys that felt more personal and engaging for respondents. Additionally, the question library and the option to invite collaborators to view and share feedback on the survey made it easier for them to create more engagement. SurveySparrow’s powerful reporting and dashboards made data analysis more efficient. With deeper insights and easier comparisons, OneTable could make informed decisions with confidence.

How we hit the mark

Salesforce integration
Slack integration
Advanced customization
Custom Reports

Results

With all of the solutions available via SurveySparrow, OneTable saw a noticeable improvement in response rates, ensuring more stable and consistent feedback. The ability to customize surveys made them more engaging and visually appealing, creating a better experience for respondents.

Real-time Slack notifications allowed OneTable to respond to host and guest requests instantly, strengthening engagement and follow-ups. Seamless Salesforce integration streamlined survey distribution and tracking, making the process more efficient and organized.

With deeper insights and a clearer understanding of participant and guest experiences, OneTable could craft a richer narrative from the feedback they received. These insights played a key role in shaping more informed business decisions.

Beyond guest feedback, OneTable expanded the use of SurveySparrow across the organization, incorporating it into employee engagement surveys. Looking ahead, they plan to continue using SurveySparrow for future projects, making it an integral part of their operations.