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How to Make Google Forms Look Better, Beautiful & Professional


11 April 2024

5 min read

If you’ve ever thought your Google Forms look plain, you’re not alone. They’re really useful, but sometimes they could do with more excitement, right?

Well, good news: giving your Google Forms a bit of a makeover is not as hard as it might seem.

Alright, here’s the plan: I’ll walk you through some handy tips to enhance your Google Forms. And if you’re in the market for something a bit more advanced, with superior aesthetic and functional features, I’ll introduce you to SurveySparrow:  A better alternative to Google Forms.

Coming back to what you are looking for…

How to make Google Forms look better?  And would you need a better alternative? Let’s find out.

How to Make Google Forms Look Better & Professional

First up, let’s talk about giving Google Forms a facelift. It’s not about overhauling but making smart, subtle changes that can significantly impact how your forms are perceived and interacted with.

1. Theme Selection Matters

Google Forms lets you choose themes, which is a great starting point for adding a bit of personality to your forms. The right theme can align with your brand or the purpose of your form, setting the right tone from the get-go.

Source: Google Forms

2. The Power of Images

Incorporating images can dramatically change the user experience. Whether setting the stage with a header image or using images within questions, visuals can make the form more engaging and less monotonous.

add-pictures-to-your-forms-to -make-it-look-better
Source: Google Forms

3. Font Styles and Colors

While Google Forms offers limited direct options for customizing fonts and colors, carefully selecting your form’s color scheme and crafting your questions thoughtfully can still make it feel personalized and easier on the eyes.

4. Structuring with Sections

Utilizing sections can significantly enhance the navigational flow of your form. It’s about guiding your respondents through the form in an organized manner, making the experience smoother and more pleasant.

How-to-make-google-forms-better- choose-the right-question-types
Source: Google Forms

5. Mobile-Friendly Design

Creating a responsive form ensures it is accessible and easy to fill out on any device, enhancing the overall user experience.

6. Use Validation to Collect Better Data

Implementing field validation guarantees that the data collected is accurate and in the correct format, which is essential for quality data collection.

Source: SurveySparrow

7. Autograde and Lock Your Quizzes

Features like auto-grading and locking submissions for forms serving as quizzes or assessments ensure integrity and provide immediate feedback.

8. Test Your Form

Testing your form with a small group before widespread release can uncover and allow you to address any issues, ensuring a smooth and user-friendly experience for all respondents.

By adopting this structured approach, you’ll enhance both the functionality and aesthetics of your forms, creating a more engaging and effective experience for your respondents.

But hold on…

What if I told you there’s a way to level up your form game seriously? Imagine adding not just pictures but GIFs, creating simpler features to the survey experience with 1000+ ready-to-use survey templates, and so much more. Sounds like a dream, right?

Well, if you’re searching for a tool that brings all this to the table, let me quickly introduce you to an awesome alternative that can give you that premium survey experience: SurveySparrow.

Here’s a complimentary survey template from SurveySparrow that is available for your use at no cost.

Stranger Things Trivia Quiz

When You’re Looking for More: Try SurveySparrow

Now, SurveySparrow has entered the chat for those who want to take things up a notch. It’s like the cool alternative of Google Forms, offering features that transform your standard forms into engaging, interactive experiences.

1. Conversations, Not Forms

SurveySparrow turns the form experience on its head by making it a conversation. Imagine chatting rather than filling out a boring form. Sounds better, right?

2. Tailor-Made Looks

With SurveySparrow, the sky’s the limit when it comes to customization. From custom CSS to various templates, you can make your form or survey as unique as your fingerprint.

Movie theatre experience survey template

3. Pictures, Videos, and GIFs, Oh My!

Why limit yourself to text and the odd image? SurveySparrow lets you embed videos, GIFs, and more, making your forms a multimedia experience.

4. Smart Forms for Smart People

Dynamic logic and branching make your forms smarter and more personal. Your form is getting to know your respondents and adapting the conversation accordingly.

Sign Up for Free & Choose from 1000+ Premade Templates.

Limitations of Google Forms as a Form Builder

Google Forms is praised for its simplicity and efficiency in surveys, quizzes, and data collection. Yet, its customization options for a more refined, professional look are somewhat lacking. Here’s a brief overview of where Google Forms might not meet the mark for professional aesthetics and customization:

  • Limited Theme Options: Basic theme customization is possible, but it falls short for those wanting to match their brand or aesthetic fully.
  • Fixed Font Choices: The inability to change font types may not align with your desired professional tone or branding.
  • Restricted Layout Customization: Google Forms offers little flexibility in adjusting question layout or form structure for a unique look.
  • Basic Media Integration: Only simple image and video additions are allowed, lacking the option for more sophisticated multimedia or custom coding.
  • Minimal Branding: Options to incorporate detailed branding elements like logos or custom backgrounds are limited.
  • Basic Conditional Logic: While some conditional logic is supported, more complex, nuanced logic might require workarounds.
  • Lack of Real-time Feedback: Direct, personalized feedback based on user responses isn’t supported, which could be crucial for professional interactions.
  • Basic Submission Confirmation: The confirmation page offers minimal customization, which may not suffice for those seeking a professional finish.

Although Google Forms is a robust tool for many, those seeking deeper design customization and branding might consider alternatives like SurveySparrow.

Wrap Up

So, there you have it! Making your Google Forms look better is doable with a few tweaks here and there. But if you’re looking to dazzle your audience, SurveySparrow might be your ticket to the big leagues.

Whether you decide to stick with Google Forms or give SurveySparrow a whirl, the most important thing is to create forms that are functional and a joy to fill out. Because, let’s face it, no one likes a dull form. Happy form-making!



Passionate, eidetic, and a writer at large.

Growth Marketer at SurveySparrow

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