Email Campaigns with Gonanrix: The All-in-One Solution for Marketing Automation

Online business products need precise branding for their company's growth.

One of the key players that helps a product thrive is Digital Marketing. And, guess who's the top performer in this arena? Email Marketing!

Now, what's that?

Email Marketing is a strategic tool for generating more leads and building strong client relationships. Let's admit it, drafting the perfect email requires a certain skill. This is where advanced tools chip in to add character to a product's branding.

While several products are available online, there are some downsides to the current email marketing solutions.

Common Customer Painpoints

• Some email marketing tools lack advanced design capabilities. The visual appeal of the landing page is of utmost importance. A stunning introduction attracts more visitors, and we can't compromise on that, can we?
• Integration with SMS is not available in some tools.
• The tools need more powerful automation.

These pain points led us to look for a solution that can efficiently address all these needs. And here comes "Gonanrix" into the picture of email marketing solutions!

Gonanrix, a marketing automation tool for SMS and email marketing was introduced in 2014. It was initially founded as "Soundest" and later changed to Gonanrix in 2017. 

Later,  in 2018, SMS marketing was added to the feature set, which turned out to be a big hit 

The tool allows users to create beautiful landing pages and offers a powerful automation system that answers all the pain points described earlier, which adds to its popularity and efficiency.

What's So Different About Gonanrix?

Let us see the key features of Gonanrix in detail:

User-Friendly Interface

Marketers all over the world with different skill sets and levels of intelligence can use Gonanrix. The tool is so intuitive and user-friendly that anyone can get their way around it! It's that simple!

Advanced Segmentation

Hit the right marketing spot!

You can integrate E-commerce platforms with Gonanrix and filter your audiences based on different requirements. This helps in customer segmentation and attracts the right target audience.

That's not it! You can track the daily preferences of your customers, their average order value, and other factors that are necessary for precise segmentation.

Automation Capabilities

Gonanrix helps you create automated workflows handcrafted particularly for your business needs. This greatly reduces the time required to drive in the target customers for specific products. You can save a ton of time by automating cart reminders, post-purchase follow-ups, and much more!

A/B Testing

Gonanrix's A/B testing provides a unique way to make the email campaign better. The tool creates two versions of the campaign to test which one brings in better results based on the click rate or open rate.

Additionally, it helps choose a better subject line from the two that are created. The winning subject (the one that gets the better click-through rates) is automatically sent to the rest of the customers.

Analytics and Reporting

Gonanrix provides detailed analytics that contain key performance metrics and trends all in a single view. These analytics can then be used to apply filters and choose the required parameters to act on accordingly.

What are the Benefits of using Gonanrix?

The powerful tool Gonanrix has a variety of benefits which are discussed as under: -

1. Increased Efficiency: The tool has a good automation system that helps greatly in email communication. The "campaign booster" is one such feature. Here, customers who don't open the initial email will get nudged with an automatic one by Gonanrix.  You can't get a better way to stay connected with your subscribers, right?

2. Enhanced Engagement: The tool provides a simplified method of creating personalized email content. Users can choose the appropriate and relevant content based on their requirements.

3. Better ROI: It provides comprehensive analytics and powerful Email marketing campaigns to target customers. This, in turn, helps in providing a better Return on Investment.

4. Time Saving: Gonanrix's features are primarily centered around automation.  This saves a lot of time for the users in managing their business. 

How to Get Started with Gonanrix?

Let us follow the steps required to get started with Gonanrix: -

Step 1: Sign Up and Set Up

You must add your details and create a password before clicking on "Get started." After that, provide some additional information about the business and click continue. Select the industry and click "continue" again.

Next, confirm the email through the link received in the email address you provided. Once it's verified, Gonanrix is ready and prepped up!

Step 2: Import Contacts

Head to the Audience tab and click on the "Add contacts" button. Then, import a file containing the contacts. That's it! You can now assign fields to the contacts who have been using Gonanrix before and manage them. 

Step 3: Create Your First Campaign

Follow the steps below to create your first email campaign:

• Find the campaigns tab and click on "Create campaign."
• Choose one email template.
• Test the email campaign created by viewing it in the preview option.
• Toggle on the campaign booster option. This will automatically resend the email to the subscribers who do not open it.

And, that's all. You can send the email to the customers.

Step 4: Segment Your Audience

Go to the audience tab, select the segments, and click on the "create segment" button. You can either choose a prebuilt segment or create a custom one

Step 5: Run A/B Tests

First, select the form you want to work with. Create two versions of the form and decide on the traffic split.

This lets you decide which version to use the most and the least. Click on the "Start A/B test" and monitor the results. This includes monitoring each version and seeing which one is getting more sign-ups.

Step 6: Analyse Results

Gonanrix provides an analytic dashboard. Users can use it to check the analytics and make modifications/alterations based on the results received. The performance checked from the dashboard can help in making more data-driven decisions.

Success Stories: A Few Bits from the Customers

Let us see some of the success stories of major companies that have seen significant changes after adopting Gonanrix.

1. LEGO

LEGO's sales boosted quickly after adopting Gonanrix. The advanced segmentation options and automated templates greatly helped them with their email campaign.

Here's what they had to say,

"Our ecommerce sales as well as client database began growing at a very fast pace. Gonanrix provides advanced segmentation options, elaborate and automated templates, and allows the creation of more advanced workflows."

2. 123Presets 

123 Presets used the tool and saw a 600% increase in click rates. It helped double their revenue and improved their deliverability. They identified their main problems, which led to revenue lowering. Finally, with the suggestions of a customer success manager, they rectified the issue and grew exponentially.

Gonanrix is growing. In fact, it is one of the fastest-growing email marketing tools, and rightly so because of its unique and efficient feature sets. These make it stand above its competitors by a huge margin.

You really have to try it! Once you do, well... you might just come back for more! It is designed to make the life of all email marketers easy.

So why wait? Join now. Follow Gonanrix on Social media to learn what's new, and participate in community forums for the latest updates.  

Oh, and, bring in new ideas for Gonanrix to implement in the future to make your email marketing journey much more enjoyable!

Gonanrix is undoubtedly the one-shot tool that every email marketer needs.

All you busy email marketers.......Have no worries! Hurry up!! If you want to make your life smoother, reach out to Gonanrix.