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5 Quick Ways to Enhance Your Digital Marketing Efforts

Ryan Gould

4 min read

Digital marketing is a hot topic in today’s business world due to its potential to drive conversions and create brand awareness. It is constantly evolving based on the needs of users, which makes it critical for marketers to stay up to date on trends. 

Adopting an effective digital marketing strategy can be rather time-consuming which makes it a daunting task for many. That’s why we are sharing five simple tips you can implement to amp-up your digital marketing efforts. 

1. Add a Chatbot to Your Website

Convenience and speed are everything to today’s buyer. Users want their shopping experience to be as fast and seamless as possible. They don’t want to spend hours waiting on a response to their question before making a purchase.  

As with any marketing strategy, it is important to consider buyer behavior and preferences. 

Nowadays, people lose interest quickly so it is important to keep answers to their questions readily available. A recent study shows 90% of consumers are more likely to do business with companies that answer inquiries immediately. 

Typically, humans can’t offer immediate responses at all hours of the day and night which means human customer service associates just can’t compete anymore. This being said, chatbots offer the perfect solution for immediate, accurate responses.

Chatbots for websites do not require benefits or salaries, instead, they require an upfront cost and some relatively low maintenance fees. A small price to pay in comparison to employing a whole team of customer service associates.

Sure, chatbots won’t know the answers to every single question your customers may have. They aren’t meant to entirely replace your customer service staff but they do offer a great way to provide customers with quick responses to those commonly asked questions. 

2. Use Search Engine Optimization Techniques

75% of users don’t scroll past the first page of results when searching on Google. This is one of the many reasons why your company must ensure they employ an SEO strategy. SEO is an affordable way to improve your digital presence with little time commitment. It’s a major component of any successful digital marketing strategy. 

SEO is key to ensure you are beating out your competitors. A whopping 88% of buyers do research online before purchasing an item. This means your website is one of your most valuable marketing resources. 

SEO helps push you to the top of organic search results, which is what most buyers click on first. A well-executed SEO strategy has the potential to bump your site up in the search engine results pages (SERPS) in just a matter of weeks. Once that happens, you’ll see the traffic, and the leads, start flowing in. 

3. Run a PPC Campaign

PPC has become a successful component of many marketing strategies, and it’s easy to see why. On average, PPC returns $2 for every $1 spent which equates to a 200% ROI rate. This means investing even just a small amount of money into a PPC campaign is a no-brainer.

PPC stands for pay per click, which means you only pay the advertiser when a user actually clicks on your advertisement. This is partially why this approach has been so successful for businesses of all sizes. Even with a small investment, businesses can see great pay-off. Many other ad setups require you to spend a large amount of money upfront without any guaranteed results. PPC ensures you are only paying for users who click on to your site and are likely interested in making a purchase.

Of course, each business will perform differently but if you spend time creating high-quality ads that represent your business well, you are likely to see success with this tactic. 

4. Implement an Email Marketing Strategy

With so many new platforms and technologies, many companies have pushed email marketing to the back burner. What was once a popular way to reach those target customers has now become a thing of the past.

Despite the decline in email marketing usage, the overall effectiveness of this tactic hasn’t changed. In fact, email marketing still delivers a higher ROI than any other marketing channel. At an average of $44.25 in return per dollar spent it beats out social media, PPC, and all other channels by a long shot. 

Consumers who receive marketing emails also spend far more than those who do not. Studies have shown that email marketing greatly increases the total amount customers spend per transaction. This is likely because many email campaigns feature popular products or promo codes. Users are more likely to spend more money when they see an intriguing, new product or are offered a discount. Not to mention, it keeps your brand top of mind and is a great way to nurture leads on their path to purchase. 

5. Get Personal on Your Social Channels

Pretty much every company posts promotional content on social media which can get a little repetitive and tiresome for customers. Their feeds are often filled to the brim with ads and promotions. While a little promotional content here and there is fine, you don’t want your customers to feel like your company is giving them a never-ending sales pitch. That’s a quick way to create annoyed, uninterested customers who will hit the unfollow button without thinking twice.

Instead, try taking a more personal approach. Treat your customers like they’re friends, not potential buyers, and you’re more likely to drive more sales. New trends are always popping up on social media and jumping on those popular trends is a great way to connect with your audience. 

For example, Chipotle put their own spin on a trending meme. They incorporated their brand by featuring a photo of one of their popular menu items within the Instagram post. What better way to connect with your customers than posting funny, relatable content? Social media is a great way to personalize your brand and leave a lasting impression on your target audience. 

An Enhanced Digital Experience is Key

All things considered, the thing customers want most is an enhanced and optimized experience. They want their online experience with your company to be enjoyable. This type of interaction will encourage loyal customers who come back time and time again.

Ryan Gould

From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.

Vice President of Strategy and Marketing Services at Elevation Marketing

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