What is Employee Engagement Survey?

What is an employee engagement survey? You might ask.

An employee engagement survey is a feedback methodology used to measure the extent to which employees are motivated, satisfied, and involved in an organization.

In other words, it helps to understand the level of involvement each employee has with everything that surrounds the organization.

Employee engagement is much more than happy employees. While satisfied employees do what’s expected and leave for the day, engaged employees go out of their way to impact the company positively.

It’s going beyond the daily routine to achieve the set goals and the company’s overall vision.

Stats by Officevibe

1. Highly Engaged businesses see an increase in customer ratings by 10%
2. Highly engaged businesses see an increase in sales by 20%
3. About 80% of engaged employees would work more for their employer

What is an Employee Engagement Survey

Employee engagement surveys are tools that bring employee feedback, which indicates their involvement and engagement with the organization. Simply put, think of employee engagement surveys as your organization’s heartbeat monitor.

By regularly checking this pulse, organizations can proactively address issues, celebrate strengths, and ensure the long-term health and vitality of their teams.

Build a stellar employee engagement program with handy software in these simple 4 steps.

• Create: Build engaging, conversational employee engagement surveys.
• Collect: Share surveys across different channels and collect employee engagement data.
• Analyze: Tap valuable information & insights from the employee engagement survey results.
• Improve: Take actionable measures based on insights gathered & improve work culture.

What are the building blocks of any employee engagement survey?

Nine areas must be the building blocks for your employee engagement surveys. Ensure you touch upon the following to get actionable data while creating employee engagement surveys.

Resources & growth

Understand how the employees feel about the learning opportunities and their overall growth curve at the organization. There must be sufficient windows for employees to explore new things, learn, grow, and excel in their respective fields.

Thus, be sure to include this section in your employee engagement surveys.

Happiness at work

You must learn if your employees are actually happy when they think of work and the workplace. This is one of the most crucial driving factors that lead to employee engagement.

Level of motivation

Motivated employees turn things around for an organization in a matter of no time! When employees are motivated, they can not just meet but exceed the expectations set. There, you have yet another must-have component for your employee engagement surveys.

Praise & recognition received

Appreciating employees for their efforts goes a long way in improving an organization’s employee engagement. This lets the employees know their work is noticed, acknowledged, and appreciated.

Therefore, it’s essential to find out if your employees feel valued and they are recognized for their efforts.

Ambassadorship

Just like exceptional customer experience creates brand ambassadors, employee engagement creates employees who are organizational evangelists. Find out from your employees how proud they are to be a part of the organization with employee engagement surveys.

Work-life balance

To ensure high productivity, there must be a balance between employees’ professional & personal lives. If not, the ultimate result is employee burnout. Ensure your organization helps employees to strike this balance.

Work culture

Employees are far more engaged in an organization with a thriving work culture. A company’s culture is created by the very employees who are a part of it. Understand employee perception and the ways to improve it using employee engagement surveys.

Relationship with colleagues

Include the relationship element in your employee engagement survey to gauge the relations your employees share with one other, more intently, with their reporting managers and fellow peers. It is crucial to identify problems at the very start & resolve it.

Feedback & improvement

Your organization is ever-evolving. Therefore, always ask the employees where and how to improve. Create an environment that’s productive & pleasant.

For this, opt for an open text field where employees can enter their thoughts in your employee engagement surveys.

Create your Employee Engagement Surveys with SurveySparrow

Here are some, but not all, features of SurveySparrow that’ll help you with your employee engagement program.

Create personalized, smart surveys to collect data

Engage your employees using conversational surveys for higher response rates. You can opt for chat-like surveys or conversational forms with SurveySparrow.

Customize it for each department and personalize it for each employee using question piping, contact params, and custom params. Ask only relevant questions using skip logic and jump logic and build smart surveys.

Conversational employee engagement surveys

Gain relevant insights using a powerful reporting module. Compare responses using cross-tabulation features.

Sift out data using advanced filters based on questions, answers, survey share medium, contact params, expressions, and more. Be report-ready using PDF & SPSS export options.

Schedule reports to receive them in your inbox at your preferred time automatically.

Slice and dice the employee engagement data to gain rich insights and improve your program.

Make employee feedback a business routine for optimum results. Automate the process using recurring surveys for better productivity.

Configure your employee surveys once- set the time, date, day, and frequency. And, you have successfully automated your employee feedback process.

Automate employee engagement surveys using recurring feature

You can manage multiple accounts for various departments in your organization under a single parent account. The critical stakeholder has access to all sub-accounts.

Furthermore, under each sub-account, you can control the visibility and access of surveys using teams and folders. For all the accounts, there’s centralized billing to ensure a smooth checkout for your enterprise ecosystem.

Manage multiple sub-accounts and teams efficiently.

You can manage multiple accounts for various departments in your organization under a single parent account. The critical stakeholder has access to all sub-accounts.

Furthermore, under each sub-account, you can control the visibility and access of surveys using teams and folders. For all the accounts, there’s centralized billing to ensure a smooth checkout for your enterprise ecosystem.

What to Avoid in Employee Engagement Survey?

Leading questions

“Wouldn’t it be great if we kept a meeting every Saturday?” is an example of a leading question that forces respondents to align their answers in one direction.

In this example, you are encouraging people to answer ‘Yes.’ If you wish to get the right response, you must ask in a more neutral tone.

Double-barreled questions

“What do you think about your relationship with Manager & Colleagues?” is a double-barreled question. An employee can’t answer this because the dynamics they have may have with Manager and colleagues may be different. This is an excellent way of stuffing too much info into one question.

Vague questions

Look out for these folks, which, when finds a spot in your employee engagement surveys, confuses the respondents considerably. Be specific and precise about what you wish to ask from employees and get the right responses.

One-for-all survey

In this age of advanced personalization, it’s crucial to customize your employee engagement surveys to the dot for each employee.

This isn’t as hard as it looks. With features like piping, custom params, contact params, variables, you can introduce a high degree of personalization in your surveys with an employee engagement platform.

What are the benefits of using an Employee Engagement Survey?

Here are the eight key benefits of using employee engagement surveys. Now you can see how employee engagement is connected to the growth and success of your business.

Higher productivity: Engaged employees tend to be more motivated, focused, and committed to their roles. This heightened level of dedication often translates into increased output, better-quality work, and faster task completion. Additionally, engaged employees are more likely to contribute ideas and solutions that can lead to improved operational efficiency.

Higher retention: Employees who feel valued, understood, and connected to their organization’s mission are less likely to leave. This means that by addressing concerns and fostering engagement, companies can reduce costly turnover rates and maintain the expertise and experience of their long-standing employees.

Better Customer Ratings: Engaged employees often deliver superior customer service. They are more inclined to go the extra mile, address customer concerns effectively, and represent the company positively. This results in better customer experiences, which often lead to higher customer satisfaction scores and positive reviews.

Lower turnover: As a direct relation to higher retention, engaged employees are less likely to seek opportunities elsewhere. When employees feel that they are part of a supportive work environment where their contributions are recognized, they are less enticed by external job offers.

Sales & Revenue Growth: Engaged sales teams are more motivated to meet and exceed their targets. Their commitment to the organization’s goals means they’re more likely to be proactive in seeking new business opportunities and fostering client relationships, which can directly impact revenue.

Less absenteeism: Engaged employees tend to take fewer unscheduled leaves. They feel a sense of responsibility towards their role and teammates, leading to better attendance. This not only ensures continuity in operations but also reduces costs associated with unexpected absenteeism.

Better sales: When employees are engaged, they are more passionate about the products or services they represent. This enthusiasm is often contagious, making them more effective in sales roles. They understand the company’s value proposition and can communicate it compellingly to potential customers.

Increased loyalty: Engaged employees have a deeper emotional connection to their workplace. They believe in the company’s mission and values, leading to a sense of pride and loyalty. Loyal employees are not just less likely to leave, but they also become ambassadors for the company, promoting its values both internally and externally.