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Templates Business

Mystery Shopping Survey Template

Features of Mystery Shopping Survey Template

Add a conversational touch to your mystery shopping survey!


Use Cases of Mystery Shopping Survey Template


Retail Outlets Assessment

The retail environment is dynamic, and customer expectations are ever-evolving. For businesses to stay on top, consistent quality assurance is vital. Using the Mystery Shopping Survey Template, retail chains can deploy shoppers to assess store ambiance, staff behavior, product availability, and checkout efficiency. Such objective feedback helps businesses tweak their operations, ensuring every store visit turns into a delightful experience for the actual customers. This proactive approach to feedback not only identifies operational gaps but also champions customer-centricity in every facet of the business.

Restaurant Service Evaluation

The success of a restaurant doesn’t only depend on the food quality but also the overall dining experience. Mystery shoppers, equipped with our tailored survey, can rate aspects from cleanliness, staff responsiveness, food presentation, to taste and timeliness. Such holistic evaluations offer restaurants a clear picture of their service quality, enabling them to refine their offering and guarantee customer satisfaction time and again.

Financial Institutions Benchmarking

Even in sectors like banking, mystery shopping is invaluable. Evaluating the efficiency of service, waiting times, and staff knowledge becomes crucial. The template, when customized for banks, captures these aspects meticulously, ensuring financial institutions maintain service standards and uphold their brand promise.

Digital Platform Navigation & Experience

In today’s digital age, mystery shopping isn’t restricted to physical locations. E-commerce platforms and online service providers can deploy virtual mystery shoppers to evaluate website user-friendliness, customer support responsiveness, and purchase process efficiency. Using our template, businesses can unearth digital pain points and refine their online offerings, ensuring a seamless digital experience for all users.


Create, Conduct, and Analyze Mystery Shopping Surveys


For mystery shopping, which involves individuals posing as customers to evaluate the quality of service, cleanliness, product availability, and other aspects of a retail location, SurveySparrow can be particularly useful due to its features that support the creation of comprehensive and customizable surveys.

Here’s how SurveySparrow could help with a mystery shopping survey template


Given that mystery shopping often involves evaluations on the go, the mobile-responsive design would ensure that mystery shoppers can complete surveys easily on their mobile devices right on the spot.

Multiple Sharing Options

Enhance the reach and accessibility of your mystery shopping survey. SMS sharing facilitates instant communication with shoppers, while social sharing enables the survey to reach a wider audience on platforms like Facebook and Twitter. QR codes can be strategically placed in physical locations or instruction materials for quick access, and email sharing allows for personalized survey distribution. Embed the survey into web pages either as inline content or as a pop-up, catering to different user engagement strategies.

Branching and Logic

The platform typically supports advanced survey logic, like skip logic and branching. This means that the survey can be tailored to the responses of the mystery shopper, allowing for a more nuanced and detailed collection of data. For instance, if a shopper indicates a particular area is unsatisfactory, the survey can branch to questions that probe deeper into that issue.

Rating Scales

Mystery shopping surveys often use rating scales to quantify the performance of various aspects. The library of question types includes different types of rating scales like smiley ratings, option scales, group ratings, and rank order questions.

Offline Data Collection

In some cases, mystery shoppers might visit locations with poor internet connectivity. In such cases,  the platform’s offline survey features, allowing shoppers to complete surveys without an active internet connection and upload the data later.

Reporting and Analytics

After the data is collected, the dashboard can help you to understand the results through automatic generation of reports, graphs, and the ability to segment data in various ways. You can also integrate with PowerBI for a detailed data analysis.

Integration Capabilities

Use integrations with other tools like CRM software, marketing tools, or data analysis platforms, which can help you combine the mystery shopping data with other customer data for more comprehensive insights.

Real-Time Alerts

You can set up real-time alerts for when a survey is completed, which is particularly useful for immediate follow-up if serious issues are reported by a mystery shopper. You can also use ticket management feature to create tickets in case of emergency and assign the issue to respective team members. All members can communicate seamlessly without any hassles.

Multilingual Support

If the mystery shopping is to be conducted in areas where multiple languages are spoken, the platform can allow you to create surveys in different languages. Use Google Translate feature to translate your surveys in more than 50 languages.


Whether you have a small number of shops to evaluate or a large chain, SurveySparrow can scale to meet your needs, handling anything from a few responses to thousands.

While designing a mystery shopping questionnaire, it’s important to ensure clear, concise, and relevant questions that align with your objectives for the mystery shopping campaign.


Sample Mystery Shopping Survey Questions


Store Appearance and Cleanliness

  1. Was the store clean and well-maintained?
  2. Were the aisles and walkways clear of obstacles?
  3. Were product displays organized and visually appealing?

Staff Friendliness and Knowledge

  1. Did the staff greet you promptly upon entering the store?
  2. Were the employees friendly and approachable?
  3. Did the staff have a good knowledge of the products or services offered?
  4. Did they offer assistance or recommendations?

Wait Time

  1. How long did you have to wait before being served or assisted?
  2. Was the wait time acceptable?

Product Availability

  1. Were the products or services you were looking for in stock?
  2. If not, were you offered alternatives or a rain check?

Pricing and Discounts

  1. Were the prices clearly displayed?
  2. Were there any ongoing promotions or discounts?
  3. Were you informed about any loyalty programs or membership benefits?

Checkout Experience

  1. Was the checkout process efficient and quick?
  2. Were the cashiers polite and accurate with your purchase?
  3. Were you provided with a receipt and thanked for your business?

Store Layout and Navigation

  1. Was it easy to find what you were looking for?
  2. Were the store layout and signage helpful in navigating the premises?

Product Quality

  1. Were the products or services you purchased of satisfactory quality?
  2. Did they meet your expectations?

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