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Impact of Digitization on Customer Experience

Speakers

Gaston Lanzinetti
Gaston Lanzinetti

Marketing Manager

Drew

Mahalakshmi Saravana Kumar
Mahalakshmi Saravana Kumar

Senior Channel Account Manager

SurveySparrow

Digital transformation and a focus on customer experience (CX) can generate a 20-30% increase in customer satisfaction. The increase in digitization in today's world has opened up possibilities for providing improved experiences. Providing a personalized experience helps businesses nurture their relationship with the customer, thus promoting loyalty.

Measuring customer satisfaction helps businesses understand customer pain points and address them at the right time before they churn. With the right data in hand, you can make better decisions, streamline operations and thus improve experiences.

Join us for a highly interactive session and learn all about the impact of digitization on customer experience.

  • Why it is important to have a dedicated CX team
  • Why measure customer satisfaction
  • Which are the important customer experience metrics
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