Product Marketer Job Description
A product marketer's job is to communicate the product’s value to the market. To attract new prospects and customers, they must develop marketing tools, campaigns, and materials that communicate the product's features and benefits.
Job Brief
A product marketer role includes developing a comprehensive product marketing mix, building up momentum ahead of new product launches, and implementing programs that generate new, high-quality leads for the company. He/she will also be responsible for working closely with the product development team to run the best course for our existing and new products.
Job Responsibilities
- Product marketing responsibilities include creating and maintaining marketing materials in close collaboration with product development teams. These will be used for sales presentations and client meetings.
- A product marketer also orchestrates, executes, and monitors the performance of campaigns to boost brand awareness and profitability.
- Product marketers optimize advertising efforts by developing content for media relations, corporate communications, and posts.
- Product marketers are responsible for hosting webinars and training videos to communicate nationwide promotions to franchisees.
- Product marketing skills bolster revenue potential by promoting and facilitating opportunities to establish guest relations and boost client retention.
- Product marketing manages full-cycle marketing and advertising strategies for the product mix, resource allocation, and production schedule adjustment.
- Product marketers partner with the graphics team to prepare, design, implement and measure the success of campaigns.
- Monitoring trends in social media, the industry, and the competitive landscape to create new material is one of the responsibilities of product marketing.
Key Requirements
- Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
- 2+ years product marketing experience
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