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Product Manager Job Description

A product manager identifies customer needs and connects business strategies to develop relevant and valuable products. They focus on product lifecycle management, optimizing products that’ll help businesses meet their goals and maximize return on investment.

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Job Brief

A product manager is responsible for managing the product throughout the product lifecycle. They work closely with engineering, sales, marketing, and support to refine product vision and deliver winning products. A product manager’s role and responsibilities also extend to ensuring revenue and customer satisfaction are met.

Job Responsibilities
  • A product manager has to define and analyze metrics to measure product performance.
  • A product manager role includes setting goals, formalizing policies, and enforcing operational standards to maximize productivity
  • A product manager identifies customer needs and connects business strategies to develop relevant and valuable products. They are focused on optimizing products that'll help businesses meet their goals and maximize return on investment. 
  • Tracking performance and keeping the project on-task to achieve targets is a standard part of product manager duties. 
  • Product managers are also expected to collect customer requirements, execute product planning, do direct testing, and conduct continuous evaluations to make proactive adjustments to marketing approaches.
  • Product managers liaise with clients to develop a deep understanding of business needs and the current market landscape. 
  • A product manager consults with product development teams to enhance products based on customer interest data.
  • They also monitor market trends and competitor performance and analyze gaps to update promotional strategies and maximize sales.
  • It is the product manager's responsibility to preview sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
Key Requirements
  • Master's degree in product design or engineering
  • Previous software and web development experience
  • Proven experience working as a product developer
  • Demonstrable knowledge in SEM and online advertising

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