Digital Marketing Manager Job Description
The digital marketing manager oversees the company’s digital marketing, including the development and execution of digital marketing strategy. This includes the company’s social media, content marketing, and email marketing strategies. The goal of a digital marketing manager is to increase customer acquisition and retention through these channels.
Job Brief
The Digital Marketing Manager is responsible for managing all digital marketing activities, including SEO, SEM, and social media marketing. They will work with the marketing team to develop and execute digital campaigns that will drive traffic to our website and increase revenue. As digital marketing head, you will report to the VP of Marketing.
Job Responsibilities
- The digital marketing manager analyzes and reports social media and online marketing campaign results.
- The DMM’s role also includes monitoring and evaluating website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Digital marketing managers are expected to drive digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- They also help create social media content with consistent content and tone.
- A digital marketing manager outlines omnichannel channel goals across brands and digital platforms for store systems, web, mobile, and marketing systems.
- Digital marketers are skilled at masterminding highly successful digital strategies for various platforms to attract customer engagement.
- Increasing customer engagement through social media is one of the skills of a digital marketing manager.
- Digital marketing managers devise strategies and roadmaps to support product vision and value to the business.
- They also track innovations in social media and work with key functional groups to adopt emerging technology.
- Discussing SEO needs and optimizing strategies for short- and long-term campaigns is part of the digital marketing manager role.
- They also provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- A digital marketing manager oversees the development of marketing content such as blogs, promotional materials, and advertisements for social media.
Key Requirements
- Five or more years of experience in digital marketing.
- Understanding of social media tools and website metrics.
- Well-versed in SEO, lead generation and email marketing.
- Outstanding communication, problem-solving and teamwork skills.
Improve Employee Experiences Today!
14-day free trial | Unlock all features