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What is Data Mapping

All about mapping the data landscape and painting a picture with data

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Data mapping may seem like a technical process, but it is one of the main components of any data integration project. Think of it as the process that enables different databases and systems to “talk” to each other.

What is Data Mapping?

Data mapping refers to linking a data source field to another data, establishing a route for data to flow efficiently from start to finish.

By establishing relationships between the elements within the two sets of data, data can be traced from its initial point to its point of utilization properly and without any complications. This process is important when it comes to data migration, data integration, or ensuring communication between systems.

It can be used to combine data about clients from different sources, attach data from customer relationship management (CRM) to enterprise resource planning (ERP) systems, and when new cloud applications need to be utilized, among many other instances.

The Fundamentals of Data Mapping

These are the main elements that can be seen in any mapping exercise:

  1. Source Data: This is the portion from which the information being utilized is derived. It could be anything as basic as an Excel spreadsheet to anything as complex as a structure involving multiple databases or applications in the cloud.
  2. Target Data: The target is where the data is required to reach, for instance, a data warehouse, reporting system, or another database. The target system must be already configured, which will allow it to receive and store data according to the mapping rules.
  3. Mapping Rules: What do the mapping rules do? Mapping rules specify how data from the source should be represented in the target.

Especially while working with big data, it is necessary to have clearly defined mapping rules to ensure proper integration of data as required. Breach of any of these rules may lead to data quality deterioration and thus may make that data unsuitable for any decision-making processes.

Importance of Data Mapping in Data Integration

The advantages of data mapping step by step:

Enhancing Quality of Data

Data mapping improves the overall quality of data by helping to conform and combine two or more different data formats and structures into one, thus ensuring coherence and correctness of data provision. This promotes reliance on data, which reduces tendencies to err in systems and helps to keep all the information in all systems secured.

Data Integration Efficiency

Data mapping enables the combining various data sources to provide a single portrayal of the information. This minimizes explanatory steps and encourages interactions among the systems and the exchange of data for greater performance and teamwork.

Enhanced Problem-Solving Capabilities

Having sorted and structured data aids in efficient problem resolution. With data mapping, data is easily accessible, which enables the leaders to examine trends, evaluate success, and make certain decisions regarding the data available, which enhances the effectiveness of an organization.

Increased Efficiency

Excessive lifting of data flows for direction as a result of mapping outs results in a lowering of the degree to which individuals report bringing in and correcting data regularly. Gathering machines can speed up the procedures to resolve issues, thus allowing the team to work on creating more output and creativity in the use of resources experienced.

Reduced Errors and Inconsistencies

Data mapping minimizes data misses and errors by normalizing shapes and terms across different systems. As a result, it curtails expensive errors and unnecessary cleaning of similar data and assures precision in the use of data, increasing its credibility and reliability level.

Real-world Examples

Let’s delve deeper into practical situations in which data mapping has been applied in the real world. The examples of healthcare and finance are given below.

Healthcare (Patient Records, Clinical Trials)

In most healthcare systems, data mapping helps to consolidate patient records from different hospitals, clinics, and laboratories, making it impossible for any patient’s information to be left out or even distorted.

The availability of such comprehensive information on a patient enhances the chances of physicians delivering better healthcare even if the patient seeks treatment in a facility different from the one that initially attended to the patient.

Furthermore, for clinical trials, data mapping allows to combine data from various sources, ensuring proper data management of the research outcomes.

Finance (Customer Data, Financial Transactions)

Data mapping is a necessary component in most businesses today, particularly when borders of different countries are crossed when managing customer information through different systems like credit cards, loans, and investment management.

In finance sectors, where customer data is mapped into a single view, activities concerning the customer can be monitored, services can be made more personalized, and necessary regulations can be adhered to without any difficulties.

In the same way, data mapping of transactions addresses the issues of consistency in reporting and adherence to regulations that come with the management of the risk of errors that may occur during taxation, audits, and financial management.

The Essential Steps in the Mapping Process

Data mapping is a methodical approach that relates information from various sources while maintaining quality and preventing any barriers to integration to enhance business perspective and support business decisions.

Identify Data Sources

Identify all pertinent data perspectives, whether they be internal or external, and consider in detail how the data from each will be formatted, organized, and related to other sources to ensure proper data integration.

Analyze Data Requirements

State the reasons behind the mapping. Point out which data and relationships are relevant to facilitate how the data is maintained across systems and to ensure alignment of goals.

Create a Data Map

Create a data map that shows the elements of the data production process and their interrelation, as well as the direction of data flow between the different data sources, and capture them by using the mapping tools to lay the data across the systems.

Validate and Test the Data Map

Test the map for validation of findings and edit any inaccuracies in the matches, which includes correcting any errors in data that pertain to the data integrated across different platforms for better efficiency.

Tools for Data Mapping

Tools for data mapping enhance and simplify the task of integrating and converting data from different sources together while preserving the correctness, standardization, and operational performance of data handling procedures. Some of the most popular tools are listed below:

Did you know that SurveySparrow serves as a powerful asset in the data mapping process, particularly for organizations focused on customer feedback and experience data? By streamlining the collection and standardization of feedback from various sources, SurveySparrow enables businesses to integrate these insights directly into CRM, ERP, or other enterprise systems.

This integration reduces manual data handling, minimizes errors, and makes sure that valuable feedback flows smoothly across platforms—contributing to more accurate, efficient data mapping and informed decision-making.

Future of Data Mapping

The future of data mapping will take on a new meaning due to high-tech advancements such as artificial intelligence services, machine learning, and automated data discovery, which help in carrying out the functions more effectively and efficiently. The combination of data in motion’’ and cloud computing supports the simultaneous mapping and management of different sources of information. With the rise of graph technologies, complicated relationships are made easier to understand. If compliance and quality of data are enhanced, then data governance improves too. There is also a growing demand for mapping tools due to the increased adoption of IoT.

Frequently Asked Questions (FAQs)

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