How Vector Networks increased survey response rates using SurveySparrow

Laura Lepore Bernhard
Laura Lepore Bernhard

Communications, Events & Inbound Marketer at Vector Networks

About the Company

Vector Networks provide customized IT solutions that empower organizations to simplify their workflows and improve productivity. They collaborate with organizations to create scalable IT solutions considering their needs and long-term objectives.

Vector Networks' leading brand VIZOR helps organizations in various industries such as Education, Health, Government, Insurance, and Civil Engineering. It is their unique features in IT Asset, Software Asset, and ServiceDesk Management that helped VIZOR's expansion into various industries. PC DUO, the other leading brand at Vector Networks, assist in improving IT workflows in the Pharmaceutics and Education Sector. This also enables PC remote control access and is a favorite amongst its customers.

With a team that comprises of less than 100 engaged and passionate employees, Vector Networks caters IT solutions to organizations of all sizes in North America and Europe.

Company
Vector Networks

Vector Networks provides customized and scalable IT solutions to simplify workflows and improve productivity.

Headquarters

Atlanta, Georgia

Industry

Computer Software

Type

B2B

SRI International wanted to analyze the implication of stress on sleep in adolescents.
Goal

Collect data at important parts of the customer journey

Share electronic surveys to subjects under the research study and cross-validate it with the data captured by wearable devices provided.
Need

Email surveys and pop-up widget on the website

SRI has collected over 1700 responses and could understand the sleep patterns in adolescents.
Results

Instant increase in response rates

Challenge

As a business that focuses on delivering customized IT solutions, Vector Networks needed to have a clear idea of the quality of experience provided to its customers. Vector Networks needed a survey tool that could help them obtain information from different stages of their funnel. Monitoring their customers during the product evaluation or after a demo was challenging. They found it hard to identify which part of the funnel needed attention - what was working and what was not.

Solution

Realizing that it was an intuitive survey tool that they needed, Vector Networks zeroed in on SurveySparrow after considering various other tools. They wanted to successfully cover every customer touchpoint. It was the non-intrusive feedback collection mechanism and the conversational interface that attracted Vector Networks to choose SurveySparrow.

Vector Networks used emails and pop-up widgets extensively to track every vital customer interaction throughout a customer's life cycle. The sleek UI and the straightforward survey process guaranteed by SurveySparrow, thus marked the beginning of pleasant survey experiences at Vector Networks.

Results

Vector Networks were kept in the blindspot and were unable to know how a product has been received by their target audience. The conversational surveys of SurveySparrow assisted them in generating and analyzing insightful reports. They were able to identify the things that their customers loved, with so much ease. This gave Vector Networks adequate data to create futuristic product maps and marketing strategies.

SurveySparrow's advanced sharing capabilities helped them to reach out to more respondents. From easy navigation to advanced customizable features, SurveySparrow swiftly proved its worth. The ability to embed a survey directly into an email was voted as the favorite feature by Vector Networks and helped them to increase their survey response rates instantly.

SurveySparrow is helping us obtain insight into our leads' and customers' perceptions of our products and our company - and that is very important to us. We always want to be evolving.

Favorite Features

Conversational Interface

Email Surveys