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How Vector Networks increased survey response rates using SurveySparrow
Instant increase in response rates
Able to create product maps
Streamlined survey and analysis process
About Vector
Vector Networks provide customized IT solutions that empower organizations to simplify their workflows and improve productivity. They collaborate with organizations to create scalable IT solutions considering their needs and long-term objectives.
Vector Networks' leading brand VIZOR helps organizations in various industries such as Education, Health, Government, Insurance, and Civil Engineering. It is their unique features in IT Asset, Software Asset, and ServiceDesk Management that helped VIZOR's expansion into various industries. PC DUO, the other leading brand at Vector Networks, assist in improving IT workflows in the Pharmaceutics and Education Sector. This also enables PC remote control access and is a favorite amongst its customers.
With a team that comprises of less than 100 engaged and passionate employees, Vector Networks caters IT solutions to organizations of all sizes in North America and Europe.
Atlanta, Georgia
B2B
Industry
Computer Software
Use Case
CX
SurveySparrow is helping us obtain insight into our leads' and customers' perceptions of our products and our company - and that is very important to us. We always want to be evolving.
Laura Lepore Bernhard
Communications, Events & Inbound Marketer at Vector Networks
Challenge
As a business that focuses on delivering customized IT solutions, Vector Networks needed to have a clear idea of the quality of experience provided to its customers. Vector Networks needed a survey tool that could help them obtain information from different stages of their funnel. Monitoring their customers during the product evaluation or after a demo was challenging. They found it hard to identify which part of the funnel needed attention - what was working and what was not.
Solution
Realizing that it was an intuitive survey tool that they needed, Vector Networks zeroed in on SurveySparrow after considering various other tools. They wanted to successfully cover every customer touchpoint. It was the non-intrusive feedback collection mechanism and the conversational interface that attracted Vector Networks to choose SurveySparrow.
Vector Networks used emails and pop-up widgets extensively to track every vital customer interaction throughout a customer's life cycle. The sleek UI and the straightforward survey process guaranteed by SurveySparrow, thus marked the beginning of pleasant survey experiences at Vector Networks.
How we hit the mark
Conversational Interface
Email Surveys
Results
Vector Networks were kept in the blindspot and were unable to know how a product has been received by their target audience. The conversational surveys of SurveySparrow assisted them in generating and analyzing insightful reports. They were able to identify the things that their customers loved, with so much ease. This gave Vector Networks adequate data to create futuristic product maps and marketing strategies.
SurveySparrow's advanced sharing capabilities helped them to reach out to more respondents. From easy navigation to advanced customizable features, SurveySparrow swiftly proved its worth. The ability to embed a survey directly into an email was voted as the favorite feature by Vector Networks and helped them to increase their survey response rates instantly.
Be the next customer success story with SurveySparrow.
