How akirolabs simplified strategic procurement with SurveySparrow

Goal

Being a B2B SaaS firm focused on transforming enterprise procurement,  Akiro Labs aims to help organizations make smarter sourcing decisions in today’s fast-changing global environment.

To achieve this, they needed to modernize how data was collected and used across the procurement process.

Improving the internal customer experience was also key, as category managers and strategic buyers needed a more efficient way to gather input across departments and align with business needs. To support this, Akiro looked for a flexible and intuitive solution that could handle unstructured data, enable deeper analysis, and integrate smoothly into their broader platform.

Challenges

Industry Context

Procurement has grown significantly more complex due to global disruptions such as COVID-19, the Ukraine war, and ongoing geopolitical tensions. Strategic sourcing now requires real-time scenario planning, faster decision-making, and stronger coordination across teams to manage supplier relationships and logistical risks effectively.

To support this shift, Akiro Labs needed to enable organizations to stay agile, informed, and aligned throughout the procurement process.

“Strategic procurement has become a matter of resilience. You can’t just plan once a year and hope for stability but also need systems that help you stay ready, responsive, and aligned across the business.”

— Christoph Floethmann, Co-founder & Chief Product Officer, Akiro Labs

Product-Level Challenges

Before the inception of akirolabs’ AI-powered SaaS platform our customers previously relied on Excel and manual processes to align procurement activities with business needs. This made it difficult to manage complex workflows and slowed down analysis, particularly when working with qualitative and unstructured data. As a result, drawing insights and ensuring consistency across strategic planning efforts remained a challenge.

Solution

To improve how their customers collected and used procurement data, Akiro Labs embedded SurveySparrow directly into their platform. This enabled procurement teams to move away from manual processes and use customizable surveys to capture high-quality, structured inputs across departments.

With flexible question types, SurveySparrow made it easier to gather qualitative insights. Executive dashboards and reporting tools helped turn responses into actionable sourcing decisions. Its user-friendly interface, white-labeling capabilities, and ability to easily share surveys across platforms made the tool feel like a natural part of the Akiro experience and accessible to all stakeholders.

How we hit the mark

• Intuitive UI

• 20+ question types

• Custom reports and dashboards

Results

With SurveySparrow embedded into the Akiro Labs platform, procurement teams were able to move beyond manual data collection and gain access to structured, qualitative insights. This shift improved the quality of strategic planning, particularly in supplier evaluations, sustainability efforts, and long-term sourcing decisions.

Customers found the surveys easy to use and well-aligned with the Akiro platform experience. Many assumed the tool was built in-house, reflecting how naturally it fit into their day-to-day workflows. Some users even adopted the surveys for additional needs, such as supplier satisfaction and internal service feedback and chose to replace older tools in the process.

These outcomes strengthened Akiro’s value proposition, allowing them to deliver a more efficient and insight-driven experience to their clients.

Looking ahead, Akiro Labs plans to expand their use of SurveySparrow’s analytics and reporting capabilities to enable faster, more informed decision-making across the procurement process.

“The response from our customers has been really strong. Some have even switched from other survey platforms because this feels easier, more intuitive, and fits seamlessly into their workflow. That kind of feedback reinforces our belief in the partnership.”

— Christoph Floethmann, Co-founder & Chief Product Officer, Akiro Labs