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10 Best SmartSurvey Alternatives to Boost Your Digital Surveys

Kate Williams

19 April 2024

5 min read

Online Surveys have become a powerful tool for gathering valuable insights and understanding customer needs. With just a few clicks, you can tap into the vast realm of digital surveys, opening up a world of possibilities to capture feedback, measure satisfaction, and make data-driven decisions.  Moreover, digital survey tools have become an indispensable part of business processes, and SmartSurvey has been a leading player in this field. But why are people seeking SmartSurvey alternatives? Why are you here?

Whether you’re looking to spice up your questionnaires, supercharge your data analysis, or collaborate seamlessly with your team, there’s a world of options out there.

Let’s explore!

Unpacking the Top 10 SmartSurvey Alternatives

1. SurveySparrow: Turning Conversations into Insights


Evolving the conventional survey scenario, SurveySparrow offers a more conversational and engaging approach to digital surveys. Its unique features include a user-friendly interface, various integrations, and robust analytics. 

Price plans start at $19/month, making it an affordable choice for businesses of all sizes.

Unique Features:

  • Offers a dual UI platform for both form-like surveys and chat-like surveys
  • Rich insights with detailed reports and data filters
  • Advanced branching and custom parameters for personalized surveys
  • Omnichannel distribution via email, weblinks, SMS, and social media
  • The new AI form builder lets you automate the form-building process
  • 800+ Templates to choose from and customize

Supercharge your surveys with SurveySparrow!

2. Wufoo: Discovering the Power of Curiosity


Wufoo is a cloud-based survey tool that allows users to create online forms without hassle quickly. It was founded in 2006 by Chris Campbell, Kevin Hale, and Ryan Campbell.

Oh, wait! Did you know that Wufoo comes from combining the founders’ favorite rock bands, Wu-Tang Clan and Foo Fighters? 

Paid plan starts at  $34/month.

Unique Features

  • A drag-and-Drop form builder that simplifies survey creation
  • Advanced customization options like adding form fields, widgets or your own CSS code to personalize the forms
  • Theme designer and ready-to-use themes
  • 24/5 customer support between 6 AM and 5 PM PST
  • A library of 400+ templates

3. Typeform: Interactive Forms that Engage and Inspire 


Known for its interactive and user-centric design, Typeform makes every interaction count. It offers personalized reports, creating an innovative way to collect and analyze data. 

Pricing starts at $25/month.

Unique Features:

  • Interactive form design with logic jumps and calculators for quizzes
  • Respondent metrics to track completion rates and time to complete
  • File upload option within the form for collecting documents, images, etc.
  • Webhooks and APIs for advanced data collection
  • Ready-to-use integrations with apps like Slack, Google Sheets, and more

4. Alchemer: Translating Questions into Decisions 


Formerly known as SurveyGizmo, Alchemer provides an exhaustive platform for designing surveys, collecting data, and conducting in-depth analysis. It is recognized for its ability to deliver quick responses. 

Custom Pricing

Unique Features:

  • Drag and drop interface for easy survey creation
  • Advanced reporting with filters, cross tabs, and comparison reports
  • Offline data collection with Alchemer mobile app
  • Custom scripting and scoring for personalized surveying
  • A wide array of integration options

5. Google Forms: Leveraging the Vastness of Data

google forms

Known for its simplicity and designed to facilitate easy research, Google Forms is an excellent SmartSurvey alternative. Being a Google product, it integrates smoothly with other Google services, making data management a breeze. 

It is completely free to use!

Unique Features:

  • Real-time response tracking
  • Data validation for better response quality
  • Audience targeting based on specific demographics
  • Integration with Google Analytics
  • Easy to share results in data studios or export to Google Sheets

6. Lattice: Harnessing the Power of Performance Data


Lattice revolutionizes performance management and boosts employee engagement. Simplify goal tracking, receive ongoing feedback, conduct reviews, and gain valuable insights—all on a single platform.

Pricing is customized based on your specific requirements.

Unique Features:

  • Performance Management to obtain growth-oriented reviews, feedback, and productive 1:1 meetings
  • Drive DEIB decisions with advanced analytics
  • Goal Management through seamless collaboration
  • Recognition and Rewards for exceptional performance
  • Team Collaboration for seamless goal achievement

7. Medallia: Transforming Insights into Actionable Decisions


Medallia is a leading customer experience management platform that empowers businesses to deeply understand and engage with their customers. By capturing and analyzing customer feedback across multiple touchpoints, it enables businesses to gain valuable insights into their customers’ needs, preferences, and expectations.

Pricing is customized according to your requirements.

Unique Features:

  • Enhance customer satisfaction through employee insights
  • Text analytics capabilities to uncover hidden patterns, sentiments, and emerging trends within customer feedback
  • Omni-channel analytics allows businesses to leverage data from multiple channels
  • Social media listening and engagement capabilities to monitor and analyze customer sentiment, comments, and mentions across social media platforms

8. Jotform:Powering Seamless Form Solutions


JotForm is a powerful form builder that simplifies the process of creating and managing forms for various purposes. Whether you need a contact form, a survey, an event registration form, or an order form, JotForm has got you covered.

Unique features:

  • Intuitive drag-and-drop interface to create customized forms without any coding knowledge
  • Mobile-Friendly: seamless experience for users across different devices
  • Conditional Logic: Show or hide form fields, change form behavior, or redirect users to different sections
  • Integrate with popular payment gateways like PayPal, Stripe, or Square

A free starter plan is available!

9. Formstack: Effortless Form Management


Formstack is the reliable companion you need for effortlessly creating and managing online forms. With its user-friendly platform, you can build stunning and fully functional forms without the need for coding expertise.

Pricing starts at $59/month.

Unique Features:

  • Includes electronic signature functionality
  • Automatically generate customized documents based on form submissions
  • Robust workflow and approval features
  • Conditional logic and calculations

10. Zoho Survey: Unlocking the Potential of Data


Zoho Survey goes above and beyond traditional survey tools by offering advanced features for personalized surveys, global reach with multi-lingual support, smart data analysis reports, convenient mobile access, and top-notch security.

Pricing starts at $20 per month.

Unique Features:

  • Industry-specific and use case-based survey templates
  • Real-time reporting and analytics for immediate insights 
  • Collaboration and sharing features facilitate teamwork
  • Integration with other Zoho apps and third-party services

Embrace Change: SmartSurvey Alternatives

Having a tool that caters to your specific needs is crucial! While Smartsurvey is a popular survey tool, it’s always beneficial to explore alternative options that may better suit your specific needs. Whether it’s advanced features, multi-lingual support, or a customer-centric approach, there are various alternatives available that offer unique strengths and capabilities.

Take the time to assess your requirements and consider these SmartSurvey alternatives to find the perfect fit for your survey creation and data collection endeavors.

By taking the time to assess your needs and compare these alternatives, you can find a survey solution that empowers you to gather valuable insights, enhance customer experiences, and make data-driven decisions effectively.

Kate Williams

Content Marketer at SurveySparrow

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