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25+ Popular Quotes on Customer Satisfaction


6 February 2024

3 min read

Every business wants happy and satisfied customers. After all, without customers, businesses would not exist. Creating a culture of customer satisfaction should be a top priority for businesses of all sizes.

Here are some popular quotes on customer satisfaction to help inspire your team to provide the best customer experience.



Top Quotes on Customer Satisfaction

These customer satisfaction quotes are sure to encourage you to boost your overall customer service feedback loop.

The next time someone asks you why are you this invested in improving customer satisfaction, we believe you’ll say, ‘Customer is king.’ 👑

“The goal as a company is to have customer service that is not just the best but legendary.”

– Sam Walton, Founder of Walmart

“You can please some of the people all of the time, you can please all of the people some of the time… but you cannot please all of the people all of the time.”

– P.T. Barnum, American showman

“A satisfied customer is the best business strategy of all.”

– Michael LeBoeuf, American businessman

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”

– John Russell, former President and CEO of Harley Davidson

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

– Sam Walton

“I think being able to come up with new ideas is what drives me each day because it means we can continue surprising and delighting our customers.”

– Richard Branson, Founder of Virgin Group

“Satisfied customers will never be loyal to you. They’ll only be satisfied until a competitor does it better.”

– Tony Hsieh, CEO at Zappos

“The customer is always right.”

-Marshall Field

“The customer is not always right, but he is always the customer.”

– H. Jackson Brown, Jr.

“The only way to do great work is to love what you do.”

– Steve Jobs

“Satisfaction lies in the effort, not in the attainment. Full effort is full victory.”

– Mahatma Gandhi

“I am not a product of my circumstances. I am a product of my decisions.”

– Stephen Covey

“You can’t please everyone, and you can’t make everyone happy.”

– Unknown

“The customer is the most important part of our business.”

– Walt Disney

“You can’t make everyone happy, but you can please yourself.”

– Unknown

“Do what you do so well that they will want to see it again and bring their friends.”

– Walt Disney

“A satisfied customer is the best business strategy of all.”

– Michael LeBoeuf

“You can have everything in life you want, if you will just help other people get what they want.”

-Zig Ziglar

“Act as if what you do makes a difference. It does.”

– William James

“Attitude is a little thing that makes a big difference.”

– Winston Churchill

“I have learned to use the word ‘impossible’ with great caution.”

– Wernher von Braun

“You can’t buy customers. You have to earn them.”

– Unknown

“The customer’s perception is your reality.”

-Kate Zabriskie

“Without customers, you’re not a business. You’re just a hobby.”


“Satisfied customers are your best advertisement.”


Wrapping up…

As these quotes illustrate, happy customers are central to any successful business. If your business thrives, you must prioritize creating a customer satisfaction culture. Taking care of your customers and providing them with an excellent experience will make them more likely to stick with your company and recommend your products or services to others.


Product Marketer

Frustrated developer turned joyous writer.

Everything about delighting customers.
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