Apps Google Analytics

Google Analytics

Google Analytics is a free web analytics service offered by Google that helps you analyze the visitors to your website by providing you in-depth insights to help you shape your business strategy.

Google Analytics Survey Integration: Use Cases

Google Analytics Integration helps you to track the performance of your survey and measure outcomes easily. Optimize your feedback collection methodologies backed up by real-time analytics and make data-driven business decisions.

Track survey performance across channels

Track the performance of your surveys across various channels. Analyze the traffic, completion time, and bounce rates. Round-in on the best channel for your campaigns and optimize surveys for better reach across them all.

Optimize your surveys based on valuable metrics

Analyze the survey results using Google Analytics and measure the key metrics such as survey traffic, respondent demographics, user behavior, completion time, and more. Optimize your surveys and get higher response rates and quality data.

How to set up your Google Analytics Survey Integration


Connect your SurveySparrow account with Google Analytics.

Step 1: Navigate to Integrate > Integrations after creating your survey.

Step 2: From the list of integrations, select Google Analytics.

Step 3: Enter your Google Analytics tracking code. You can find your tracking code by navigating to Admin > Property Settings on your Google Analytics account.

Step 4: Now, click Connect.

Step 5: You have successfully enabled the integration.

Step 6: Go to your Google Analytics dashboard after a respondent has submitted the survey and Navigate to Behavior > Site Content -> All Pages.

Step 7: Copy the last part of your survey URL, i.e. if the URL is, the last part is xx-yyyyy. Paste it in the Search box.

Step 8: You can now view your survey’s performance.