Facebook Pixel
What is Facebook Pixel?
You can use a Facebook Pixel to measure the effectiveness of your advertising and user interaction.
The code will track visitors' actions and allow Facebook advertisers to reach out specifically with those targeted ads which have been successful before based on their behavior during the visit.
How to use Facebook Pixel
With its advanced features, Facebook Pixel is a powerful tool to track and boost your business. Now, let's see the basic steps required to set up a Facebook Pixel from the Ads Manager.
• First, go to the pixel section.
• Then click on Create a Pixel.
• Now you can provide a name for the pixel.
• Click on install pixel now.
• Once you complete the above steps, you can copy the base code of the pixel and paste it between the tags on the webpage or website where you want to install it.
• Finally, if you want to analyze different actions on specific pages, you can set multiple events in addition to the existing ones. So each event code will let you track those actions efficiently.
Why you should use a Facebook Pixel
Facebook Pixel will help you to filter your audience based on several factors and requirements, and thereby, you can collect insights on your performance and optimize marketing effort in such a way that it will help you to meet your expectations.
Is Facebook Pixel free?
Yes, Facebook Pixel is free to install and set up.
Integration with other apps
Access to integrations is available, which will give you better workflows and enhance your business productivity to the next level. SurveySparrow Facebook Pixel integration is native and can be accessed directly from the Survey Builder.
Facebook Pixel Features
Building your audience
Facebook Pixel can create a custom audience list from the people who have visited and engaged with your page, website, and surveys that you have installed the pixel code on.
So it will be easy for you to run campaigns more efficiently by engaging with people who are already interested in your business.
Improve Conversion Rate with Better Optimization
You can track the actions people have taken while visiting your page. This will give you a better understanding of the tactics to be followed while engaging with them and will improve the conversion rate.
Retargeting Audience
With the help of Facebook pixel retargeting, you can display advertisements to audiences who have already visited your page and are interested in your products and services.
Works automatically
Once you have installed Facebook Pixel on your website or survey, it will automatically start accessing the audience visiting your pages and will target them with advertisements to make them revisit your pages until they become your customers.
Facebook Pixel Integration with SurveySparrow lets you track, analyze, and assess the effectiveness of your survey campaigns effortlessly.
Facebook Pixel Survey Integration: Use Case
Track, Analyze, and Assess the Effectiveness of your Survey Campaigns in Real-Time
View, track and analyse the performance of all your surveys effortlessly. Gain real-time insights, from Page views to Event Registrations, of your survey respondents and export the data without moving an inch from your Facebook Events Manager page.
