Experience improved data collection experience with the best survey software.

Survey Software

Capture data that’s right to the point and throws light on critical areas with our Survey Software

Survey software life cycle

Craft visually-appealing, smart online surveys easily.

Conceptualize & create engaging online surveys to capture feedback efficiently

Ensure maximum reach for your surveys by sharing across various channels.

Share online surveys with your target audience via multiple sharing channels

Gain valuable information from the online survey responses.

Draw invaluable insights and conclusions from survey responses

Chart out actionable plans to improve your business with the survey insights.

Set up a plan of action to improve business and boost growth

What is Survey Software?

Survey Software has become one of the most sought-after elements in the business world today. It is a direct impact of customer feedback, voice of customer, customer experience management, net promoter score, and the likes gaining unparalleled prominence in the business world. Organizations, big or small, aim to become customer-centric and feedback-driven to drive success and achieve growth. And a survey software helps you accomplish just that.

A study conducted by Invesp revealed some crucial statistics which cements the idea that customer feedback and listening to the voice of customers play an instrumental role in determining the success or failure of a business.

According to the research,

  • 90% of consumers browse reviews before opting for a product
  • 88% of customers trust online reviews as much as individual recommendations.
  • 72% of customers believe a business more which has positive reviews to boast about

These numbers are mighty sufficient to catalyze the decision of opting a survey software that collects customer feedback efficiently. The received feedback can be used to improve the product/service so as to attract new customers and retain existing ones.

Where are Survey Software used?

Survey software finds application in multiple cases such as business domain for gathering customer feedback, organizations to collect employee feedback, marketing domain, healthcare, education & research - to name a few. This comes as no surprise as businesses, be it any domain, rely heavily on the feedback to better the product & services they provide.

Employee Feedback

Just like customers are the lifeline of a flourishing business, employees are the pillars of an organization. Only a happy and engaged bunch of employees can take care of customers and treat them well. Therefore, survey software yet again finds a crucial place in organizations in the form of employee pulse surveys, employee satisfaction surveys, and 360-degree feedback surveys to gauge the job satisfaction, happiness, and engagement of employees. Thus it's not surprising that an organization that identifies the significance of having engaged employees opt for the best employee engagement survey software.

Customer Feedback

The products a company makes is for customers; the services they provide is for customers. Therefore, aligning it with the thoughts & preferences of customers is extremely important. The best way to listen to the voice of customers is through customer feedback. Great customer feedback software will help you through and through to collect feedback data, analyze it, and take the best steps to improve your brand.


Even though education isn’t a distinctive domain that needs ‘customer’ feedback, knowing the thoughts of students, teachers, and parents can help them improve the quality of teaching and enhance the facilities offered by the institution. Student feedback surveys, teacher evaluation surveys, parent satisfaction surveys come handy to gather this information.


Survey Software is an indispensable component in the marketing domain. From capturing lead information, gathering user feedback, user experience surveys, and so on, survey software plays a crucial role in business development and enhancement.


Survey software is a vital component of any research works; be it market research or academic research. When you validate research works with real-life data, the credibility of your thesis work heightens. Hence, with survey software, your academic study can be carried out with ease. In addition, market research helps a brand to launch a new product into a market or improve an existing one based on customer insights.


Survey Software finds use in the field of healthcare for collecting patient feedback, doctor feedback, patient registration forms, and the likes! This helps the institution to improve the quality of healthcare services and facilities provided to its patients.

What features should you look for in a survey software?

There is no dearth for survey software in the market. However, you know your business more than anybody else. Hence round-in on a survey software that meets all your required criteria. Nevertheless, there are some must-have features for any survey software. Have a look at what they are:

Survey software that helps to create appealing online surveys is a great pick.
Create visually appealing surveys with the right questions
Build Smart, Stunning Surveys

A survey software, undoubtedly, must be adept at creating surveys very quickly. With a few clicks, ticks and drag & drops, your first survey must be up and about. A visually appealing interface helps to grab the attention of your audience while a smartly crafted survey spikes up the completion rates. Ask only relevant questions using logic branching feature to ensure a high level of personalization.

Share periodic surveys with your target audience, fully-automated, using recurring survey feature.
Send out periodic surveys, fully-automated with Recurring feature
Automated Pulse Surveys

Why waste time and efforts manually resending the same pulse surveys over and over again? It’s something your survey software is capable of handling. Survey automation feature to send out periodic surveys is a golden feature which makes any survey software stand out. All you need to do is set the survey configurations- date, time, and the frequency of sending the surveys. The software shares the surveys with your target audience and takes care of the rest.

Boost completion rates of online surveys by sharing it generously across platforms.
Share your surveys across multiple platforms
Share Options

Surveys are infamous for poor completion rates since their dull nature results in survey abandonment. Various factors such as dull interface, a long list of irrelevant questions and such contribute to this. However, a key element includes poor visibility and reach for online surveys. Thus a survey software must offer multiple share options like email surveys, web links, social media, SMS share, embed option and more!

Extract important data using the rich dashboard of survey software.
Advanced reporting system for gaining rich insights
Powerful Reporting System

A survey software must come with a robust reporting module that furnishes detailed reports which throw light on various crucial areas. Therefore, you can get a panoramic view, touching every critical point. Find out what's amiss, what can be improved, and the factors that make your product shine. Consequently, the survey insights can be used to devise new strategies and better the decision-making process. Ensure that your business courses in the right direction.

Segment your audience into various groups using audience management feature.
Segment audience into various groups
Audience Management

Imagine having a cluttered list of your contacts that is messed up in utter confusion. Consequently, one would end up sending employee feedback surveys to your managers. That’s not going to be one bit pretty! Thus, the audience management feature of survey software. This feature helps you sort and segment your audience based on various criteria. Send the right surveys to the right audience by sorting your contact lists neat and tidy.

Survey templates that contains relevant questions after thorough research helps to create online surveys quickly.
Survey templates with pre-loaded questions
Free Survey Templates

Once you round in on a survey software, the next step is to create your very first online survey. However, must you spend some more time searching for the right questions that must be present in the survey? Not when the survey software offers a collection of free survey templates that you can use and create your first survey right away. Be it customer satisfaction surveys, employee engagement survey, or NPS survey, get started with feedback collection instantaneously.

What are the benefits of using a Survey Software?

Employing survey software for data collection comes with various advantages that make it a worthy investment any day. Let’s see what the benefits of survey software are:

Reduced costs

Ever imagined the costs tagged with paper surveys and postal questionnaires? The printing costs, overheads for administering it and what not! However, with survey software, all you need is an active internet connection to create a survey.

Design your survey

While the traditional methods offer little to no room to create pretty online surveys, online survey software lets your creative side take over and design surveys just like you wanted. You can make your surveys reflect your brand’s persona by incorporating fonts, logo, color combination and much more! In this manner, even your data collection element can do some marketing for you!

Personalization at its best

Survey software comes with a host of personalization features that helps your online surveys offer a unique experience to each user. For example, you can address customers by their first name using features like question piping, contact param, and custom param.

Light on the wallet

Conducting online surveys via survey software will help you save much capital. The traditional methods involve money for printing, administering, collecting, and analyzing it. Not to forget that these activities take up a large chunk of time and are exhaustive. A survey software, on the other hand, involves only an active internet connection and maybe the cost of purchasing the tool.

Easy data capture

The traditional methods like postal surveys and paper questionnaires bring in a pile of data that’s hard & time-consuming to analyze. Very often, the stack of feedback forms lay there unattended. Survey software avoids all this hassle and quickly captures data real-time. As the respondents enter their answers, the tool feeds the responses in the reporting module which then examines the data and creates detailed reports.

Data Safety

With survey software, rest assured that the data you collect is safe and secure. Here, there’s a lesser risk of losing data or misplacing it compared to the traditional survey methods.


Survey software offers unmatched flexibility to its users. Don’t like the design? Change it. Don’t want a question? Alter it. Were it a paper survey, this means reprinting and redistributing. There’s no loss of money involved when you rope in survey software.

Easy to reach the audience

A survey software helps you reach your target audience with just a click. Multiple sharing options like email surveys, web links, SMS surveys, social media share, embedded surveys, etc., helps to not only boost the reach of your surveys but improve the response rates as well.

Why is SurveySparrow the most suitable Survey Software?

It takes just a minute’s read to find out why having a survey software like SurveySparrow finds a top spot in your ROI list.

Dual UI platform

SurveySparrow’s survey software is the world’s first multiple UI platform. The software offers chat-like surveys and gentle reminder emails to partial and non-respondents urging them to take the survey. As a result, you get excellent survey completion rates.

Multi-device Capability

Ensure that you provide utmost flexibility to your audience by choosing a survey software that has multi-device capability. In this manner, your respondents can take the survey anywhere, anytime according to their convenience. Be it in a subway or while hopping cabs, a tablet or mobile is all they need!

Survey Share Methods

SurveySparrow offers umpteen survey share methods to boost the reachability of your surveys. It helps to reach your target audience quickly and also increase the response rates. Therefore, share your surveys with the finest survey software; be it email surveys, SMS surveys, embedded surveys, web links, or through social media.

Rich Dashboard

SurveySparrow’s survey software comes with a rich reporting dashboard which slice & dice the data to give you rich survey insights. In this manner, you can take actionable measures based on the survey results.

Online surveys have revolutionized the very fundamentals of collecting feedback. With the best survey software by your side, tap the best feedback from your audience and bridge the gap between what you provide and what they require. Make your brand stand out and be the absolute favorite of your audience. With a vast and loyal customer pool, your business is sure to soar high with success.

Happy surveying!

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"Smart, varied and loaded with opportunity for users to share insights they might not otherwise feel comfortable sharing..."

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